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WorksheetsMarketing Quiz Tri1 2021/2022
Total questions: 30
Worksheet time: 23mins
At what stage of the product lifecycle are your sales at their highest?
Introduction
Growth
Maturity
Decline
Which is not a disadvantage of having a brand name?
brands can be copied with fake imitation products
it is expensive to create and market a brand
gives the company a good reputation and image
if one product in the brand is tarnished the whole brand is impacted
The marketing mix is made up of....
product, pottery, place, promotion
product, price, plant, promotion
product, price, place, predictions
product, price, place, promotion
Which of the Boston Consulting Group Model (BCG Model) categories are being described here: A fast growing market leader.
Star
Cash Cow
Problem Child/Question Mark
Dog
A unique blend of product, place, price, and promotion strategies designed to produce mutually satisfying exchanges with a target market
Marketing objective
marketing strategy
Marketing Opportunity analysis
Marketing Mix
Which stage has lots of competitors?
growth
maturity
introduction
decline
Price
Informing customers about products and persuading them to buy them
The cost to the buyer of goods or services
Where goods or services are available
Goods or services that are sold
Product
The cost to the buyer of goods or services
Informing customers about products and persuading them to buy them
Where goods or services are available
Goods or services that are sold
What is marketing?
The action of promoting and selling services, including market research.
A boy named Mark who is dancing.
The action of promoting products to be sold less than other products, including advertising.
The business of promoting and selling products, including market advertising.
Promotion
The cost to the buyer of goods or services
Where goods or services are available
Informing customers about products and persuading them to buy them
Goods or services that are sold
Place
Informing customers about products and persuading them to buy them
The cost to the buyer of goods or services
Goods or services that are sold
Where goods or services are available
Is this ...
Price?
Place?
Promotion?
Product?
Is this ....
Place?
Product?
Promotion?
Price?
Is this...
Place?
Product?
Promotion?
Price?
Business process of creating relationship with and satisfying customers.
Advertisement
Marketing
Market Research
Market Study
Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.
Advertisement
Marketing
Marketing Plan
Marketing Strategy
Comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year.
Marketing Plan
Market Research
Marketing Strategy
Product Testing
Pinterest, Instagram, Facebook are example of ........
DISPLAY ADS
PODCASTS
SOCIAL MEDIA ADS
VIDEO ADS
True or False?
Marketing involves encouraging people to buy a product or service.
True
False
True or False?
Marketing includes advertising, selling, and delivering products to consumers.
True
False
Marketing that utilizes Internet and online based technologies is known as ...
Relationship Marketing
Traditional Marketing
Digital Marketing
Cause Marketing
A marketing .............. refers to a business's overall plan for reaching prospective consumers.
price
promotion
strategy
place
True or False?
Email is an example of indirect marketing.
True
False
True or False?
Sponsoring sports events is an example of marketing.
True
False
..................... are people who have a big social media following.
Borrowers
Investors
Influencers
Bankers
