WorksheetsLAP- CR-017
Total questions: 12
Worksheet time: 7mins
The key to business success is
increasing sales on a quarterly basis.
creating new products.
beating the competition.
developing long-term customer relationships.
Customer trust can provide a business with
a competitive advantage.
discounts on raw materials.
more effective advertising campaigns.
better credit terms.
When a company delivers a product on time, it is building customer trust by
keeping information safe and private.
keeping promises.
displaying appropriate knowledge.
being transparent.
Jaimie calls a plumber to fix a broken sink. The plumber knows exactly what the problem is and repairs it quickly and efficiently. This plumbing business has built trust with Jaimie by
being transparent.
keeping promises
using customer information wisely.
displaying technical competence.
A bakery accidentally placed the wrong goods in the gluten-free case, causing some customers to get sick. The owner of the bakery admitted the mistake, apologized, and offered complimentary gluten-free goods to those customers for the rest of the year. This is an example of a business attempting to build customer trust by
being transparent.
using customer information wisely.
keeping promises.
keeping information safe and private.
A fitness center keeps its clients’ credit card information on file so it can charge their monthly fees. No client has ever had her/his credit card information lost by or stolen from this business. This is an example of building trust by
keeping information safe and private.
displaying appropriate knowledge.
being transparent.
keeping promises.
The government agency that oversees businesses’ privacy practices is the
Bureau of Industry and Security.
Bureau of Labor Statistics.
Federal Trade Commission.
Securities and Exchange Commission.
Which of the following is a true statement regarding the Fair Information Practice Principles:
They do not cover online privacy issues.
They apply only to service businesses.
They are published by Consumer Reports magazine.
They are not enforceable laws.
The notice/awareness section of the Fair Information Practice Principles states that customers should know
what data encryption software the business is using.
if providing their information is voluntary or required.
how to opt-out of online communications.
how to make changes to their personal information.
The ability to opt in or out of communications with a business is covered in which of the Fair Information Practice Principles?
Access/Participation
Integrity/Security
Choice/Consent
Notice/Awareness
The ethics of big data are a major issue for companies such as
the National Football League.
Main Street Diner.
Ford Motor Company.
Facebook.
Poor or unethical privacy practices may result in
identity theft.
increased profit.
jail time.
decreased competition.
