The marketing concept emphasizes customer orientation and coordination of marketing activities to achieve the marketing goals and objectives.

The place is the key element that the customer wants to buy that is worth his money.

Marketing is moving away from a focus on building value-laden relationships and marketing networks towards a focus on individual transactions.

Relationship marketing is oriented more towards the short-term.

Relationship marketing includes activities aimed at developing and managing trusting and short-term relationships with smaller customers.

In a business world, retaining customers has a greater cost at least eight times compared to acquiring new ones.

Traditional marketing strategy offers products and services based on what the target market desires rather than what the company wants them to have.

Our contemporary marketing world now features advanced marketing skills and an improved marketing mix.

Giving customers an opportunity to participate means personalizing the benefits of the company's environmentally friendly actions.

Relationship marketing involves a company refining the way they do business in order to maximize the value of that relationship for the customer.

CRM weds the individual customer and technology in ways that are unique.

Competitors provide a competitive advantage.

The marketing plan is your approach to achieving your competitive advantage, the marketing strategy contains the activities that will get you there.

Your plan is your detailed campaign of what you will do, where you will do it, when you will implement it, and how you will track success.

Which level of relationship does a salesperson sells the product and encourages the customer to call whenever he or she has any questions or problems?

Which of the following DOES NOT belong to the group?

Who are considered to be influencers and models for they spread good things about your company and your services?

Relationships are based on ________________________

It consists of measuring and evaluating the results of plans and activities and taking corrective action to make sure objectives are being achieved.

It is the process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities.

It is the process of predicting future events and conditions and of determining the best way to attain the goals and objectives of the organization.

Which of the following is the "Why" behind your marketing efforts?

What theory proposes products or services fall into one of four categories depending on the market and the product released?

What do we call the higher-level human needs as they appeal more to emotions?

Which traditional approach views that organizations must satisfy the needs of consumers in a manner that gives for society's benefit?

These are the SMART targets for marketing that can be used to track performance against targets.

These are used to check that the marketing activities of a company are on track.