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Type of Promotional Mix Tool

Total questions: 25

Worksheet time: 15mins

Name
Class
Date
1.

Exhibitions are which type of promotion?

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Direct Marketing

e)

Public Relations

2.

Competitions are which type of promotion?

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Direct Marketing

e)

Public Relations

3.

Selling via the telephone are which type of promotion?

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Direct Marketing

e)

Public Relations

4.

Printed Adverts are which type of promotion?

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Direct Marketing

e)

Public Relations

5.

Mail order catalogues are which type of promotion?

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Direct Marketing

e)

Public Relations

6.

Telemarketing is which type of promotion?

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Direct Marketing

e)

Public Relations

7.

money off is which type of promotion?

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Direct Marketing

e)

Public Relations

8.

moving image adverts is which type of promotion?

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Direct Marketing

e)

Public Relations

9.

loyalty cards is which type of promotion?

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Direct Marketing

e)

Public Relations

10.

coupons is which type of promotion?

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Direct Marketing

e)

Public Relations

11.

selling via email is which type of promotion?

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Direct Marketing

e)

Public Relations

12.

audio adverts is which type of promotion?

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Direct Marketing

e)

Public Relations

13.

press release is which type of promotion?

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Direct Marketing

e)

Public Relations

14.

face to face is which type of promotion?

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Direct Marketing

e)

Public Relations

15.

sponsorship is which type of promotion?

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Direct Marketing

e)

Public Relations

16.

junk mail is which type of promotion?

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Direct Marketing

e)

Public Relations

17.

digital adverts is which type of promotion?

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Direct Marketing

e)

Public Relations

18.

Selling through a web conference is which type of promotion?

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Direct Marketing

e)

Public Relations

19.

buy one get one free is which type of promotion?

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Direct Marketing

e)

Public Relations

20.

Which is the correct definition of advertising?

a)

When the public image of a business/brand/good or service is promoted in oredr to create a positive reputation

b)

When a representative of the enterprise contacts customers directly to a generate a sale

c)

When business offers incentives to encourage customers to buy goods/service which boots sales

d)

When a business contacts the customer directly using methods such as email to establish an individual relationship

e)

When an business uses different media such as TV, Digital to communicate messages to customers

21.

Which is the correct definition of sales promotion?

a)

When the public image of a business/brand/good or service is promoted in oredr to create a positive reputation

b)

When a representative talks one to one with a potential customer to persuade them to buy something

c)

When business offers incentives to encourage customers to buy goods/service which boots sales

d)

When a business contacts the customer directly using methods such as email to establish an individual relationship

e)

When an business uses different media such as TV, Digital to communicate messages to customers

22.

Which is the correct definition of public relations?

a)

When the public image of a business/brand/good or service is promoted in oredr to create a positive reputation

b)

When a representative talks one to one with a potential customer to persuade them to buy something

c)

When business offers incentives to encourage customers to buy goods/service which boots sales

d)

When a business contacts the customer directly using methods such as email to establish an individual relationship

e)

When an business uses different media such as TV, Digital to communicate messages to customers

23.

Which is the correct definition of personal selling?

a)

When the public image of a business/brand/good or service is promoted in oredr to create a positive reputation

b)

When a representative talks one to one with a potential customer to persuade them to buy something

c)

When business offers incentives to encourage customers to buy goods/service which boots sales

d)

When a business contacts the customer directly using methods such as email to establish an individual relationship

e)

When an business uses different media such as TV, Digital to communicate messages to customers

24.

Which is the correct definition of direct marketing?

a)

When the public image of a business/brand/good or service is promoted in oredr to create a positive reputation

b)

When a representative talks one to one with a potential customer to persuade them to buy something

c)

When business offers incentives to encourage customers to buy goods/service which boots sales

d)

When a business contacts the customer directly using methods such as email to establish an individual relationship

e)

When an business uses different media such as TV, Digital to communicate messages to customers

25.

The 5 types of promotion that make up the promotional mix are Sales Promotion, Advertising, Direct Marketing and..... (there's more than one)

a)

Place

b)

Price

c)

Public Relations

d)

Personal Selling

e)

Product