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WorksheetsProstart 2 Ch 1, 3, 4
Total questions: 39
Worksheet time: 20mins
Which one is NOT a step to the marketing plan?
Gathering your friends
Establish Objectives
Develop a market strategy
Implement and Action Plan
Evaluate/Modify the action plan as needed
In a SWOT Analysis for an operation, what does the 'O' stand for?
Organization
Orders
Omissions
Opportunities
In a SWOT Analysis for an operation, what does the 's' stand for?
Strengths
Sorrows
Safety
Sanitary
In a SWOT Analysis for an operation, what does the 'W' stand for?
Waste
Water
Weaknesses
In a SWOT Analysis for an operation, what does the 'T' stand for?
Timing
Threats
Teamwork
Taste
This is paying to present or promote an operation’s products, services, or identity.
Sales Promotions
Personal Selling
Public Relations
Advertising
These are limited, or short-term, incentives to entice guests to patronize an operation.
Sales Promotion
Advertising
Personal Selling
Public Relations
Always key to an operation’s financial success, well-trained service staff can go a long way in communicating an operation’s message. Professionalism, politeness, and efficiency can be easily and powerfully conveyed by the front-of-the-house staff.
Public Relations
Direct Marketing
Personal Selling
Sales Promotions
This is the process by which an operation interacts with the community at large.
Public Relations
Direct Marketing
Sales Promotions
Advertising
You accomplish this by making a concerted effort to connect directly with a certain segment
of the market.
Advertising
Sales Promotions
Personal Selling
Direct Marketing
Menu boards, directional signs, and other signs that indicate where the operation is located and/or the items it serves.
Apparel
Signage
Premiums
Token gifts or giveaway items, such as pens, stationery, children’s toys, mugs, T-shirts, or magnets that display the restaurant name and location or phone number.
Emails
Premium
Signage
Carryout Menus
Table tents and other display items in the restaurant are known as...
Mechandising Material
Direct Mail
Social Media
Newspapers
Promotional mix can consist of ...
Advertising
Sales Promotions
Personal Selling
Public Relations
All of the above.
Treats everyone in the market as having the same needs and wants.
Mass Marketing
Target Market
SWOT Analysis
Guest-driver
A common digestive issue that causes a negative reaction to many cultured dairy products.
Casein
Fermentation
Lactose Intolerance
Allergy
________ is cheese made by grinding, blending, and forming one or more natural cheeses.
Fake Cheese
Nacho Cheese
Processed Cheese
Fresh Cheese
Two categories of cheese are
Unripened, Ripened
Processed & Ripened
Asiago & Swiss
Processed & Fresh
The white of an egg consists of
Water & Protein
Fat & Water
Protein & Fat
The yolk of an egg consists of
Protein & water
Chalazae & Albumen
Water & fat
Protein & fat
Cream contains far more fat than milk
True
False
Unripened cheeses are soft and have a high moisture content.
True
False
Milk that has been heated to destroy harmful bacteria has been
condensed
evaporated
pasteurized
homogenized
Cottage cheese and ricotta are examples of what type of cheese?
Blue-veined
soft-ripened
firm, ripened
unripened, fresh
Which type of cheese has mold injected or sprayed into the cheese spread throughout it while it ages?
Blue-Veined
Soft-ripened
Firm-ripened
Unripened-fresh
Frying an egg on the bottom and them turning it over and frying it very lightly on its top side is called
Up
Basted
Over Easy
Scrambled
Milk that has been strained through very fine holes to break down fat and then blended into one fluid has been ..
pasteurized
condensed
homogenized
evaporated
Which type of dairy milk is made from milk by removing 60% of the water?
Skim
Evaporated
Condensed
Buttermilk
Which type of dairy milk is the least creamy and lowest in calories?
Low Fate
Skim
Lactose-Free
Whole
Which type of cream is used in sauces and soups?
Light whipping cream
Heavy whipping cream
Very heavy whipping cream
Light cream
The point at which an oil or fat begins to burn is called the
Smoke point
Boiling point
Lactosification
Curdled
Grits are made form a Native American ground corn called hominy
True
False
What is the most common breakfast service used in hotels and restaurants?
American
English
Continental
Traditional
Which breakfast service is simpler self-service breakfast?
American
English
Continental
Traditional
Which item is made with a medium-weight batter and cooked on an open ,oiled griddle?
French Toast
Waffle
Pancakes
Briche
What is a mixture of chopped meat, potatoes, and onions called?
Grits
Lox
Hash
Home Fries
To reduce labor cost and equipment requirements, some restaurant and foodservice operations have begun using what precooked breakfast meats?
Salmon and kippers
Hash and chicken
bacon and sausage
lamb and lox
What type of fish is lox?
Cod
Tilapia
Salmon
Tuna
Which fish item may be served in an authentic English "fry up"breakfast?
Salmon
Lox
Trout
Kippers
