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WorksheetsCustomer needs & Market Research
Total questions: 17
Worksheet time: 9mins
Which of the following is a reason why businesses conduct market research?
To identify and understand:
Employee needs
Shareholder needs
Customer needs
Manager needs
Lifestyle changes in today’s society has meant that many people no longer have the time to cook and prepare meals from scratch. As a result, the ready meal market has grown significantly over recent years. Which customer need is the ready meal market primarily meeting?
Price
Quality
Choice
Convenience
Which of the following is a benefit to a start-up business of identifying and understanding customer needs?
Increased possibility of survival
Lower chance of breaking even
Customer demand for its products will be minimal
Increased risk of making costly mistakes
An independent coffee shop offers customers a wide selection of coffee types. Which of the following customer needs is being met:
Convenience
Choice
Quality
Price
Which of the following statements best describes the term primary market research?
Data collected first-hand for a specific purpose
Data already collected for a specific purpose
Data collected first-hand for a general purpose
Data already collected for a general purpose
Which of the following is most likely to be a benefit of collecting data via focus groups?
The data collected is usually quantitative and easy to analyse
Detailed information can be collected about consumer tastes
They are quick and inexpensive to conduct
A large sample size is usually involved making the data fully reliable
Which two of the following are examples of secondary research?
Select two answers:
Questionnaires
Internet
Surveys
Government reports
Focus groups
Ryobi sends out a survey to past purchasers of their portable drill
Primary
Secondary
2. Information that cannot actually be measured is
Qualitative data
Quantitative data
an Inference
an Observation
5. Match the statement below to the correct description:
That man is very tall.
Qualitative
Quantitative
Which of the following best describes a type of survey that involves asking a series of questions to respondents to find out specific information to meet business needs?
Observation
Questionnaire
Government report
Market report
7. Your teacher has asked you to explain the difference between quantitative and qualitative observations. Which statement is correct?
Quantitative observations use numbers, qualitative uses the senses.
Quantitative observations use the senses, qualitative uses numbers.
Quantitative observations use measurement, qualitative uses numbers.
Quantitative observations use colors, qualitative uses the senses.
Why do businesses use market research?
To identify customer needs
To sell goods and services
To advertise
True or False: primary research is very generic and not specific.
True
False
Which two of the statements are advantages of market research?
Helps a business understand customers and competitors
It can be very time consuming
It could be difficult to analyse
Helps a business create targeted marketing
Data that can be counted or measured is
(a)
Which two of the following statements are disadvantages of primary research?
Many people don't like completing surveys
You can find specific information
Some people just say what they want you to hear
The business has control over the research and results
