The Four Ps of Marketing are product, price, place, and _________.

The __________ is a specific group of customers whose needs a company will focus on satisfying.

A ________ is a document describing business and marketing objectives and the strategies and tactics to achieve them.

Segmenting a market based on where customers live is _______ segmentation.

A(n) _______buying decision is when a consumer purchase made with no planning or research.

Many businesses use _______ to gether, store, and use customer data for marketing.

Approach to business that focuses on satisfying customers in order to achieve profit goals.

Includes the activities involved in getting goods and services to customers.

Anything that can be bought or sold -

Strategy for using the elements of product, price, place, and promotion -

Process of communicating with potential customers in an effort to influence their buying behavior.

Dividing the market of potential customers by their personal statistics.

A product is anything intangible offered to a market by the business to satisfy needs.

A product line is a group of similar products with slight variations in the marketing mix to satisfy different needs in a market.

Marketing function that deals with determining the best ways for customers to locate, obtain, and use a company’s products and services:

Consumers who buy products and services for their own use.

Marketing function that deals with designing and improving products and services:

Marketing function that involves communicating information about products and services to potential customers.

An example would be buying a birthday card for your sister because you love her.

Marketing function that involves communicating directly with potential customers to determine and satisfy their needs.

Marketing function that involves budgeting for marketing activities and providing financial assistance to customers so they can purchase goods and services.

Consumers who buy products for incorporation into other products or to sell to others.

An example would be buying a certain automobile because it gets the best gas mileage and has been rated a cost-effective purchase by a leading consumer magazine.

Marketing function that deals with obtaining, managing, and using market information to improve business decision making.

The best definition of marketing is:

The two steps in a marketing strategy are:

Which of the following is an example of a rational

buying motive?

Most new products introduced by companies are not totally new, but are improvements on existing products.

The first step in marketing research is to

develop a data collection procedure.

The availability of a service must match the demand for

that service at a specific time because it is:

Which of the following conditions will result in a lower

rather than a higher price?

When businesses specialize in producing a specific type

of product, a channel of distribution will be needed to

adjust differences in:

Which of the following is not a part of effective communication?

The most expensive but also most effective type of promotion is: