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Fashion Merchandising Unit 5

Total questions: 35

Worksheet time: 18mins

Name
Class
Date
1.

Minimal customer satisfaction is offered at this level of service::

a)

Full Service

b)

Medium Service

c)

No Service

d)

Self Service

2.

What is the merging of a database information technology with customer service to analyze customers, respond individually to their needs and build and maintain lasting relationships?

a)

Customer Relationship Management

b)

Customer Service

c)

Service Feature

d)

Service Quality

3.

Goods with low prices and very few services are offered at this level of service:

a)

Full Service

b)

Medium Service

c)

No Service

d)

Self Service

4.

This level of service offers many services, including upscale fashion goods and specialty items.

a)

Full Service

b)

Medium Service

c)

No Service

d)

Self Service

5.

This level of customer service focuses on the basic process or procedure.

a)

Full Service

b)

Medium Service

c)

No Service

d)

Self Service

6.

This level of customer service focuses on establishing a relationship with the customer to develop customer loyalty.

a)

Full Service

b)

Medium Service

c)

No Service

d)

Self Service

7.

What is the total of all enhancements offered to customers and directly related to the sale of goods?

a)

Customer Relationship Management

b)

Customer Service

c)

Service Feature

d)

Service Quality

8.

Customer service is offered at the "WOW" level when shopping at this type of store:

a)

Full Service

b)

Medium Service

c)

No Service

d)

Self Service

9.

What allows shopping to be hassle-free, friendly, polite, reliable, trustworthy, and indicates how well services are performed?

a)

Customer Relationship Management

b)

Customer Service

c)

Service Feature

d)

Service Quality

10.

What is a Service Feature?

a)

Long checkout lines

b)

Paying for parking

c)

Returns and complaint resolution

d)

Invalidated parking

11.

This level of customer service focuses on satisfying the customer as an element of their process or procedure:

a)

Full Service

b)

Medium Service

c)

No Service

d)

Self Service

12.

Basic needs, such as checkout, are offered at this level of service:

a)

Full Service

b)

Medium Service

c)

No Service

d)

Self Service

13.

When customers locate, wrap, compare, and checkout items themselves, this is what type of retailing?

a)

Full Service

b)

Medium Service

c)

No Service

d)

Self Service

14.

Goods with some selection and comparison features are offered at this level of service:

a)

Full Service

b)

Medium Service

c)

No Service

d)

Self Service

15.

When a person provides the speaker with feedback indicating the message has been received and is understood, he/she is demonstrating:

a)

Active Listening Skills

b)

Standards

c)

The Utility Principle

d)

Unethical Behavior

16.

Nordstrom Dept. Store distinguishes itself from other department stores by providing exceptional service and exceeding customers' expectations. Nordstrom uses which type of selling?

a)

Communication

b)

Customer-Oriented

c)

High Pressure

d)

Sales-Oriented

17.

An example of verbal communication is:

a)

Active Listening

b)

Facial Expressions

c)

Hand Gestures

d)

Eye Contact

18.

Successful salespeople should display which characteristic?

a)

Aggressive towards coworkers in order to gain sales and job promotions.

b)

Forceful in dealing with undecided customers.

c)

Slow to approach customers who are examining merchandise.

d)

Skilled in solving customer problems to create repeat customers.

19.

Courtesy, Interest, Helpfulness, and Tolerance are which essential expectations of sales associates?

a)

Characteristics necessary for positive customer relations

b)

Free services offered by many companies as a way to encourage sales.

c)

Incentives to build employee relations.

d)

Verbal communication skills.

20.

A decided customer displays which characteristic?

a)

Has a need but has not identified a product to meet that need.

b)

Knows exactly what he/she wants and why.

c)

Needs the saleasperson to make recommendations

d)

Wants to browse.

21.

Juan is helping a customer with a purchase. The customer cannot decide which item to buy. At this point, Juan's best course of action to help his customer reach a buying decision would be to:

a)

Show the customer more new merchandise.

b)

Stop showing additional items.

c)

Demonstrate another product.

d)

Use the standing-room only close.

22.

Which is a patronage motive?

a)

Durability

b)

Economy of use

c)

Love

d)

Merchandise assortment

23.

The reason a customer hesitates to buy a product is a(n):

a)

Argument

b)

Boomerang

c)

Mistake

d)

Objection

24.

A salesperson assists a customer with the purchase of a dress. She explains to the customer that the vertical stripes help make her look taller. This is an example of which action?

a)

Actively involving the customer in the presentation.

b)

Allowing the salesperson to express her opinion.

c)

Questioning to determine customer needs.

d)

Translating product features into benefits.

25.

Lisa works for Neiman Marcus, a large upscale dept. store. Customers make appointments with Lisa to tell her of their needs and preferences, She provides a high level of individualized attention to her customers and often pulls together their entire season's wardrobe. Lisa is performing which role?

a)

Personal Shopper

b)

Sales Associate

c)

Sales Clerk

d)

Stock Associate

26.

Jason bought a new, designer suite because of how he feels while wearing it. Which buying motive did he experience?

a)

Emotional

b)

Impulse

c)

Patronage

d)

Rational

27.

An effective sales approach begins within:

a)

30 seconds

b)

45 seconds

c)

1 minute

d)

5 minutes

28.

Mike approached a customer looking at men's dress suits and said "These are on sale for 20% off for the next three days." Which sales approach is Mike using?

a)

Combination

b)

Greeting

c)

Merchandise

d)

Opening

29.

An example of the greeting approach used in the retail selling process is:

a)

"Good Afternoon, Ms. Edwards"

b)

"May I help you find a certain size?"

c)

"We have a great selection of leather handbags."

d)

"Which sweater do you like best?"

30.

Janet assists Lynne with the selection of a blouse for work. Lynne likes the fit and style of the blouse, but hesitates to purchase because it is dry clean only. This objection is based on which purpose?

a)

Need

b)

Price

c)

Features

d)

Store

31.

Sherri, a sales associate, wants to ensure her customer is aware of the product features. In personal selling, which action is she intending?

a)

Imposing the personal preferences of the salesperson.

b)

Involving two-way communication with the customer.

c)

Requiring direct experience on the part of the customer.

d)

Requiring the salesperson to give personal information.

32.

Anthony explained that he likes the khaki slacks, but since they have to be dry-cleaned, he hesitates to purchase them. The salesperson shares that the slack are made with microfiber, which can be machine washed. Which technique for handling objections did the salesperson use?

a)

Demonstration

b)

Direct Denial

c)

Question

d)

Third Party

33.

George helps Rick select two men's dress shirts. After Rick decides to purchase the shirts, George shows him matching ties. George is trying to increase the sale by using which feature?

a)

Add-Ons

b)

More-than-one-selling

c)

Special Offers

d)

Trading-Up

34.

Art bought water-repellent pants, which will need minimal care. Which rational buying motive is he experiencing?

a)

Ambition

b)

Durability

c)

Fear

d)

Love

35.

Customer who purchase fashion items quickly are classified which type of customer?

a)

Casual

b)

Undecided

c)

Emotional

d)

Decided