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WorksheetsFashion Merchandising Unit 5
Total questions: 35
Worksheet time: 18mins
Minimal customer satisfaction is offered at this level of service::
Full Service
Medium Service
No Service
Self Service
What is the merging of a database information technology with customer service to analyze customers, respond individually to their needs and build and maintain lasting relationships?
Customer Relationship Management
Customer Service
Service Feature
Service Quality
Goods with low prices and very few services are offered at this level of service:
Full Service
Medium Service
No Service
Self Service
This level of service offers many services, including upscale fashion goods and specialty items.
Full Service
Medium Service
No Service
Self Service
This level of customer service focuses on the basic process or procedure.
Full Service
Medium Service
No Service
Self Service
This level of customer service focuses on establishing a relationship with the customer to develop customer loyalty.
Full Service
Medium Service
No Service
Self Service
What is the total of all enhancements offered to customers and directly related to the sale of goods?
Customer Relationship Management
Customer Service
Service Feature
Service Quality
Customer service is offered at the "WOW" level when shopping at this type of store:
Full Service
Medium Service
No Service
Self Service
What allows shopping to be hassle-free, friendly, polite, reliable, trustworthy, and indicates how well services are performed?
Customer Relationship Management
Customer Service
Service Feature
Service Quality
What is a Service Feature?
Long checkout lines
Paying for parking
Returns and complaint resolution
Invalidated parking
This level of customer service focuses on satisfying the customer as an element of their process or procedure:
Full Service
Medium Service
No Service
Self Service
Basic needs, such as checkout, are offered at this level of service:
Full Service
Medium Service
No Service
Self Service
When customers locate, wrap, compare, and checkout items themselves, this is what type of retailing?
Full Service
Medium Service
No Service
Self Service
Goods with some selection and comparison features are offered at this level of service:
Full Service
Medium Service
No Service
Self Service
When a person provides the speaker with feedback indicating the message has been received and is understood, he/she is demonstrating:
Active Listening Skills
Standards
The Utility Principle
Unethical Behavior
Nordstrom Dept. Store distinguishes itself from other department stores by providing exceptional service and exceeding customers' expectations. Nordstrom uses which type of selling?
Communication
Customer-Oriented
High Pressure
Sales-Oriented
An example of verbal communication is:
Active Listening
Facial Expressions
Hand Gestures
Eye Contact
Successful salespeople should display which characteristic?
Aggressive towards coworkers in order to gain sales and job promotions.
Forceful in dealing with undecided customers.
Slow to approach customers who are examining merchandise.
Skilled in solving customer problems to create repeat customers.
Courtesy, Interest, Helpfulness, and Tolerance are which essential expectations of sales associates?
Characteristics necessary for positive customer relations
Free services offered by many companies as a way to encourage sales.
Incentives to build employee relations.
Verbal communication skills.
A decided customer displays which characteristic?
Has a need but has not identified a product to meet that need.
Knows exactly what he/she wants and why.
Needs the saleasperson to make recommendations
Wants to browse.
Juan is helping a customer with a purchase. The customer cannot decide which item to buy. At this point, Juan's best course of action to help his customer reach a buying decision would be to:
Show the customer more new merchandise.
Stop showing additional items.
Demonstrate another product.
Use the standing-room only close.
Which is a patronage motive?
Durability
Economy of use
Love
Merchandise assortment
The reason a customer hesitates to buy a product is a(n):
Argument
Boomerang
Mistake
Objection
A salesperson assists a customer with the purchase of a dress. She explains to the customer that the vertical stripes help make her look taller. This is an example of which action?
Actively involving the customer in the presentation.
Allowing the salesperson to express her opinion.
Questioning to determine customer needs.
Translating product features into benefits.
Lisa works for Neiman Marcus, a large upscale dept. store. Customers make appointments with Lisa to tell her of their needs and preferences, She provides a high level of individualized attention to her customers and often pulls together their entire season's wardrobe. Lisa is performing which role?
Personal Shopper
Sales Associate
Sales Clerk
Stock Associate
Jason bought a new, designer suite because of how he feels while wearing it. Which buying motive did he experience?
Emotional
Impulse
Patronage
Rational
An effective sales approach begins within:
30 seconds
45 seconds
1 minute
5 minutes
Mike approached a customer looking at men's dress suits and said "These are on sale for 20% off for the next three days." Which sales approach is Mike using?
Combination
Greeting
Merchandise
Opening
An example of the greeting approach used in the retail selling process is:
"Good Afternoon, Ms. Edwards"
"May I help you find a certain size?"
"We have a great selection of leather handbags."
"Which sweater do you like best?"
Janet assists Lynne with the selection of a blouse for work. Lynne likes the fit and style of the blouse, but hesitates to purchase because it is dry clean only. This objection is based on which purpose?
Need
Price
Features
Store
Sherri, a sales associate, wants to ensure her customer is aware of the product features. In personal selling, which action is she intending?
Imposing the personal preferences of the salesperson.
Involving two-way communication with the customer.
Requiring direct experience on the part of the customer.
Requiring the salesperson to give personal information.
Anthony explained that he likes the khaki slacks, but since they have to be dry-cleaned, he hesitates to purchase them. The salesperson shares that the slack are made with microfiber, which can be machine washed. Which technique for handling objections did the salesperson use?
Demonstration
Direct Denial
Question
Third Party
George helps Rick select two men's dress shirts. After Rick decides to purchase the shirts, George shows him matching ties. George is trying to increase the sale by using which feature?
Add-Ons
More-than-one-selling
Special Offers
Trading-Up
Art bought water-repellent pants, which will need minimal care. Which rational buying motive is he experiencing?
Ambition
Durability
Fear
Love
Customer who purchase fashion items quickly are classified which type of customer?
Casual
Undecided
Emotional
Decided
