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WorksheetsPublic Relations Quiz 01
Total questions: 10
Worksheet time: 8mins
Public relations is about one-way communication from the business to stakeholders
True
False
The purpose of PR is to change people's perceptions and attitudes towards the business and create a positive image of the business.
True
False
For public relations to be successful it should be:
planned
a management function
two-way communication
be in the interest of the public
secretive
Public relations is a strategic communication process that builds mutually beneficial relationships between organisations and the public.
True
False
It is important that communication with stakeholders provides the correct communication.
True
False
Stakeholders in an organization are referred to (in public relations) as:
Publics
Markets
Customers
Investors
A stakeholder is... (choose the most correct answer)
anybody who is affected by the business or who in turn could have an impact on the success of the business.
someone who is either an employee, owner or customer of the business.
anyone who lives in the community the business is physically located in.
Anyone who has made an investment in the business.
The potential audience of PR is...
Local authorities.
Suppliers.
Financial groups.
All of the above.
None of the above.
Which of the following are external stakeholders?
customers
suppliers
the media
the product
Shareholders are considered to be...
internal stakeholders.
external stakeholders.
