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WorksheetsPublic Relations Quiz 02
Total questions: 20
Worksheet time: 10mins
what is the most commonly used social media?
Social media is used to ..........
share information
communicate
learn
teach
laugh
Which of these is part of print media?
T.V
Radio
Newspaper
None of these
What do you mean by mass media?
Televison
Radio
Both a and b
None of these
What do you mean by censorship?
Power that government can disallow media from publishing
Power that government can disallow media from shooting
Power that government can disallow media from gathering information
None of these
Refers to behavior patterns of social media users that becomes the key insight for organizations or public figures to advance an agenda
Data Analytics
Social Media
Clout
Analysis
Journalists today use the Web as a primary source of organizational information
True
False
Press conference is a________ used to announce major news events.
assembly
meeting
conference
event
Who is the Internal Public in Public Relations?
Employee
Government
E-mail has become the most pervasive internal communications vehicle
True
False
What is Advertising?
A paid form of personal communication that is transmitted to a audience through mass media.
A free form of personal communication that is transmitted to a target audience through mass media.
A free form of nonpersonal communication that is transmitted to a audience through mass media..
A paid form of nonpersonal communication that is transmitted to a target audience through mass media.
Which of the five major promotion tools includes building up a positive corporate image and handling unfavorable stories and events?
sales promotion
personal selling
direct marketing
public relations
advertising
It is a strategic communication process companies, individuals, and organizations use to build mutually beneficial relationships with the public.
Publicity
Public relations
Lobbying
Advertising
Merchandising
The differences between advertising and public relation is advertising emphasis the selling in its message while public relation emphasis informing, educating and creating understanding through knowledge.
True
False
What is a target audience?
Everyone
Group of individuals to whom advertisements are aimed.
Group of individuals to whom advertisements are not aimed.
None of the above.
Skills required by public relations practitioner include
research, writing and editing, communication and organization skills.
observation, research, controlling and communication skills
publication, writing and editing and marketing skills
honest, talkative and trust
True or False: A major rule in Public Relations is that public relations practitioners must never lie.
True
False
Which are goals of Communication?
To Inform
To Persuade
Motivate
Build Mutual Understanding
