WorksheetsDiffusion of Innovations
Total questions: 10
Worksheet time: 5mins
What is an example of an early adopter?
A person adopting due to peer pressure
Opinion leader
A toddler
The Elderly
What is an example of an early majority adopter?
Someone who buys immediately
Someone who waits until last minute to buy
Someone who carefully considers before buying
Someone who buys because of peer pressure
What is an example of late majority adopters?
Adopting immediately when released
Adopt due to peer pressure
Adopting after careful consideration
Opinion leaders
What is an example of Laggards?
Opinion leaders
E-influentials
Someone who is peer pressured
Someone who is suspicious of new technology
True or False: A microblogger is someone who tweets.
True
False
Who is an example of an e-influential of COVID-19 vaccines?
Olivia Rodrigo
Dr. Fauci
Joe Biden
Governor of the States
What type of groups have the same opinions, no leaders, and similar backgrounds?
Homophilous
Heterophilous
Who wrote the book over Diffusion of Innovation in 1962?
Claude Shannon
Deborah Tannen
Everett Rogers
Leslie Baxter
Which of the following is NOT one of the 3 key concepts?
There are stages motivated by uncertainty and dissonance
Organizational communication involves personal, task, social, and organizational rituals.
There are clear types of adopters
Opinion leaders are the key to the multistep flow of innovation.
What is an example of an innovator?
Someone who likes trying new things
Someone who is deliberate in their decisions
Someone who is skeptical
Someone who is suspicious
