WorksheetsDMK107V - Chapters 5, 6 & 7 Reflection
Total questions: 10
Worksheet time: 10mins
Which social media platform is an organisation using when management creates an online video advertising campaign on Youtube?
Social network
Social streaming
Social customer service
Social publishing and news
Social niche communities
Which digital marketing strategy objective is an organisation aiming to achieve when management creates an online video advertising campaign on Youtube inviting customers to subscribe for a 1 month free trial?
To sell
To serve
To speak
To save
To sizzle
Which digital marketing strategy objective is an organisation aiming to achieve when management improves ratings by responding to reviews on networks such as Hellopeter.com?
To sell
To serve
To speak
To save
To sizzle
Which website design element is an organisation considering when management organise the navigation and structure of their website as follows:
tut.ac.za/faculties/management/departments/marketing-logistics-sport-man/timetables
Global navigation
Local navigation
Breadcrumb
Interaction
Which website design element is an organisation considering when TUT management organise the navigation and structure of their website as follows:
<Information> <About us> <Students Tools> <Work at TUT> <News> <Contact us>
Global navigation
Local navigation
Breadcrumb
Interaction
Which website design element is an organisation considering when TUT management organise the navigation and structure of their website as follows:
<Campuses> <Arcadia> <Arts> <eMalahleni> <Ga-Rankuwa> <Polokwane> <Pretoria>
Global navigation
Local navigation
Breadcrumb
Interaction
Examine a traffic-building technique used by organisation's management in the following example.
Marketing team posts more images and videos on the internet with detailed information.
Search Engine Optimisation
Pay Per Click
Intermediate Ad
Pop-up Ad
Native Ad
Examine a traffic-building technique used by organisation's management in the following example.
Marketing team rewards its users with a premium subscription for 1 month for each customer they refer to download the app.
Search Engine Optimisation
Brand mentions (news)
Affiliate marketing
Pop-up Ad
Online sponsorship
Which digital marketing plan tactic should organisation's management consider when using viral marketing as a traffic building technique?
Blended search
Beware of click fraud
Contextualise the ad: age, gender, location, interests
Online influencer outreach: bloggers and celebrities
Creative material – ‘wow’ effect, #something ‘text, image, video…”
Which social media platform is an organisation using when management improves ratings by responding to reviews on networks such as Hellopeter.com?
Social network
Social streaming
Social customer service
Social publishing and news
Social niche communities
