wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

DMK107V - Chapters 5, 6 & 7 Reflection

Total questions: 10

Worksheet time: 10mins

Name
Class
Date
1.

Which social media platform is an organisation using when management creates an online video advertising campaign on Youtube?

a)

Social network

b)

Social streaming

c)

Social customer service

d)

Social publishing and news

e)

Social niche communities

2.

Which digital marketing strategy objective is an organisation aiming to achieve when management creates an online video advertising campaign on Youtube inviting customers to subscribe for a 1 month free trial?

a)

To sell

b)

To serve

c)

To speak

d)

To save

e)

To sizzle

3.

Which digital marketing strategy objective is an organisation aiming to achieve when management improves ratings by responding to reviews on networks such as Hellopeter.com?

a)

To sell

b)

To serve

c)

To speak

d)

To save

e)

To sizzle

4.

Which website design element is an organisation considering when management organise the navigation and structure of their website as follows:

tut.ac.za/faculties/management/departments/marketing-logistics-sport-man/timetables

a)

Global navigation

b)

Local navigation

c)

Breadcrumb

d)

Interaction

5.

Which website design element is an organisation considering when TUT management organise the navigation and structure of their website as follows:

<Information> <About us> <Students Tools> <Work at TUT> <News> <Contact us>

a)

Global navigation

b)

Local navigation

c)

Breadcrumb

d)

Interaction

6.

Which website design element is an organisation considering when TUT management organise the navigation and structure of their website as follows:

<Campuses> <Arcadia> <Arts> <eMalahleni> <Ga-Rankuwa> <Polokwane> <Pretoria>

a)

Global navigation

b)

Local navigation

c)

Breadcrumb

d)

Interaction

7.

Examine a traffic-building technique used by organisation's management in the following example.

Marketing team posts more images and videos on the internet with detailed information.

a)

Search Engine Optimisation

b)

Pay Per Click

c)

Intermediate Ad

d)

Pop-up Ad

e)

Native Ad

8.

Examine a traffic-building technique used by organisation's management in the following example.

Marketing team rewards its users with a premium subscription for 1 month for each customer they refer to download the app.

a)

Search Engine Optimisation

b)

Brand mentions (news)

c)

Affiliate marketing

d)

Pop-up Ad

e)

Online sponsorship

9.

Which digital marketing plan tactic should organisation's management consider when using viral marketing as a traffic building technique?

a)

Blended search

b)

Beware of click fraud

c)

Contextualise the ad: age, gender, location, interests

d)

Online influencer outreach: bloggers and celebrities

e)

Creative material – ‘wow’ effect, #something ‘text, image, video…”

10.

Which social media platform is an organisation using when management improves ratings by responding to reviews on networks such as Hellopeter.com?

a)

Social network

b)

Social streaming

c)

Social customer service

d)

Social publishing and news

e)

Social niche communities