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WorksheetsMARKETING PRIVACY - BUSSHART
Total questions: 15
Worksheet time: 8mins
Which of the following is a technology tool that allows a business to observe a customer's Internet activities:
A. Hyperlink
B. Cookie
C. Spam
D. Host
The Henry Smith Company wants to select a representative group of consumers to survey. What part of marketing research is it doing?
A. Experimentation
B. Observation
C. Analyzing
D. Sampling
Managers and researchers have formalized their decisions into a statement of what the marketing research study will achieve, known as a
A. research problem.
B. relevant variable.
C. decision problem.
D. research objective.
The data needed for sales volume analyses and market share analyses come from
A. sales invoices.
B. expense reports.
C. company sales reports.
D. customer records.
Orson, a researcher, is asking a customer a series of questions during a scheduled meeting. Orson is using the __________ method to collect marketing data.
A. observation
B. relational
C. interview
D. contact
What is an indirect, mechanical-observation data-collection method that a business can use to obtain accurate information about the specific types of products that its customers are buying?
A. Point-of-sale scanners
B. Comment cards
C. Manual equipment
D. Sound-wave meters
The following appeared on a recent survey: "Do you agree that the government wastes taxpayers' money by supporting unnecessary programs?" This is an example of a(n)
A. open-ended inquiry.
B. indifferent statement.
C. leading question.
D. unstated alternative.
Which marketing function helps businesses answer questions like, “Who are our customers?” and “Where are they located?”
A. Pricing
B. Product/Service management
C. Marketing-information management
D. Promotion
Would a successful business ever change its marketing strategy?
A. No, once a business has a workable strategy, it should always be used.
B. Yes, a business should have no more than two marketing strategies.
C. No, changing marketing strategies is a complicated process.
D. Yes, changes in the marketplace require changes in marketing strategy.
Businesses need to identify their markets in order to
A. improve their research methods.
B. control the costs of production.
C. reach goals and satisfy customers.
D. be sure to appeal to all consumers.
For which of the following can a sales forecast predict sales:
A. A specific geographic area
B. The marginal utility
C. A situation analysis
D. The jury of executive opinion
The Microsoft Corporation generated $121.06 billion in revenue in 2021. This is an example of
A. factual information.
B. unwarranted criticism.
C. inconclusive evidence.
D. current data.
Rhonda is doing research for a paper in her business class. She should use sources that
A. were written by authors who are reputable.
B. emotionally present one side of an issue.
C. are no more than 20 years old.
D. could be considered propaganda.
Which of the following is a way in which technology has changed the way businesses operate:
A. Productivity has decreased, and costs have increased.
B. Employees are often able to do their work from home.
C. Entering new and foreign markets has become more complex.
D. The nature of marketing has remained relatively the same.
The set of computer programs that manages the hardware and software of a computer is the
A. Uniform Resource Locator. (URL)
B. Operating System. (OS)
C. File Transfer Protocol. (FTP)
D. Electronic Resource.
