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WorksheetsMODULE 4- ENTREP - 7P'S
Total questions: 10
Worksheet time: 10mins
The experience starts from the first point of
contact, and goes on until after the sale, including
after-sales service. The process of handling customers
at first contact, during sales and beyond, is therefore
crucial to overall customer satisfaction.
(a)
Your staff—and that means anyone who comes
into contact with customers, even remotely, through
something that they have written for the company
website—are therefore vital.
(a)
it is how you communicate
what you do and/or sell to your customers.
(a)
It includes a whole range of
activities, from branding through social
media activity and advertising to sales
management and special offers.
(a)
It describes where and how your
customers will buy your product or service, and
how it will reach them.
(a)
It often indicates a ‘no-frills’ product,
without any added extras.
(a)
May indicate a ‘luxury’ product, or one that has some added value such as
improved customer service.
(a)
The (a) that you charge is important,
because it will determine the profit that you make
on the product or service.
These maybe things, foods, clothes or services that you offer to your target market.
(a)
It refers to
what the customer ‘sees’ of your
product. It shows them what it
would be like to own or use it.
(a)
