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marketing jc nd lc

Total questions: 48

Worksheet time: 27mins

Name
Class
Date
1.

What is marketing?

a)

The action of promoting and selling services, including market research.

b)

A boy named Mark who is dancing.

c)

The action of promoting products to be sold less than other products, including advertising.

d)

The business of promoting and selling products, including market advertising.

2.

Product

a)

The cost to the buyer of goods or services

b)

Informing customers about products and persuading them to buy them

c)

Where goods or services are available

d)

Goods or services that are sold

3.

Promotion

a)

The cost to the buyer of goods or services

b)

Where goods or services are available

c)

Informing customers about products and persuading them to buy them

d)

Goods or services that are sold

4.

Promotion

a)

The cost to the buyer of goods or services

b)

Where goods or services are available

c)

Informing customers about products and persuading them to buy them

d)

Goods or services that are sold

5.

Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

a)

MARKETING PLAN

b)

MARKET RESEARCH

c)

MARKETING STRATEGY

d)

PRODUCT TESTING

6.

Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.

a)

ADVERTISING TESTING

b)

BRAND AWARENESS AND REACH

c)

MARKET SEGMENTATION

d)

PRODUCT TESTING

7.

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

a)

True

b)

False

8.

True or False?

Sponsoring sports events is an example of marketing.

a)

True

b)

False

9.

..................... are people who have a big social media following.

a)

Borrowers

b)

Investors

c)

Influencers

d)

Bankers

10.

A ...................... is a special saying made from a few words that helps identify the company or brand.

a)

logo

b)

coupon

c)

banner

d)

slogan

11.

When someone famous uses their own image to help promote a particular product, it is called ........... .

a)

billboard

b)

endorsement

c)

placement

d)

spread

12.

Which business has this logo?

a)

British Airways

b)

Easyjet

c)

Emirates

d)

Ryanair

13.

Which business has this logo?

a)

BP

b)

Shell

c)

Tesco

14.

Which business has this logo?

a)

Amazon

b)

Spotify

c)

Netflix

d)

Sky

15.

Which business has this logo?

a)

Vodafone

b)

BT

c)

EE

d)

O2

16.

Which business has this logo?

a)

XBOX

b)

Nintendo

c)

Wii

d)

Playstation

17.

Which business has the slogan.. "eat fresh"?

a)

McDonalds

b)

Subway

c)

Burger King

d)

Starbucks

18.

Which business has the slogan.. "save money, live better"?

a)

Tesco

b)

Aldi

c)

Asda

d)

Sainsburys

19.

Which business has the slogan.. "every little helps"?

a)

Morrisons

b)

Lidl

c)

Sainsburys

d)

Tesco

20.

Which business has the slogan.. "just do it"?

a)

Adidas

b)

Under Armour

c)

Nike

d)

Puma

21.
________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 
a)
Mass customization
b)
Market targeting
c)
Market segmentation
d)
Differentiation
22.
one segment of a market
a)
positioning
b)
niche
c)
target market
d)
satisficers
23.
Product, price, place, and promotion make up the _____________________.
a)
Marketing Concept
b)
Marketing Mix
c)
Marketing Oriented
d)
Marketing Behavior
24.
How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.
a)
company advertisement
b)
Product
c)
Placement of product
d)
Promotion
25.
A ____________is anything offered to a market by the business to satisfy needs, could include physical products or intangible services.
a)
Price
b)
Product
c)
Place/Distribution
d)
Promotion
26.

Promotion refers to _____________.

a)

where the product will be sold

b)

how the business tells people about the product

c)

where the product will be sold

27.

Marketing mix refers to ______________.

a)

The activities that help a business to market a product.

b)

the cost of product

c)

The activities that help a business to make profit.

28.

What is not part of the marketing mix ?

a)

Place

b)

Product

c)

Price

d)

Person

29.

What is the product life cycle?

a)

Sales of a product from introduction to decline

b)

The price of a product over time

30.

How many stages are in the product life cycle?

a)

3

b)

4

c)

6

d)

7

31.

What is the product life cycle?

a)

Sales of a product from introduction to decline

b)

The price of a product over time

32.

An example of the Introduction phase is when the First iPhone was released by Apple

a)

True

b)

False

33.

What is the second phase of the product life cycle?

a)

Introduction - new product released

b)

Maturity - product sales start to slow down

c)

Growth - product sales increase

d)

Decline - product sales decrease

34.

What is the 3rd stage of the product life cycle?

a)

Maturity - product sales start to slow down

b)

Decline - product sales decrease

c)

Growth - product sales increase

d)

Introduction - new product release

35.

What is the 4th/final stage of the product life cycle?

a)

Growth - product sales increase

b)

Introduction - new product release

c)

Decline - product sales decrease

d)

Maturity - product sales start to slow down

36.

How can a business increase sales?

a)

Innovative marketing

b)

Add new features e.g. iPhone 12 - 4 cameras

c)

Innovation - create a new product

d)

All of the above

37.

An image on a website trying to get you to buy a product would be...

a)

Advertising

b)

Personal Selling

c)

Public Relations

d)

Sales Promotion

38.

To make your customers aware that your product exists is...

a)

Tricking

b)

Selling

c)

Promoting

d)

Telling

39.

A coupon is an example of ____________

a)

Personal Selling

b)

Advertising

c)

Public Relations

d)

Sales Promotion

40.

____________ is the most personal promotional tool

a)

Personal Selling

b)

Public Relations

c)

Advertising

d)

Sales Promotion

41.

One of the public relations tools is a...

a)

Discount

b)

Press Release

c)

Social Media Ad

d)

Commercial

42.

________ reaches large groups of audiences at a high frequency

a)

Advertising

b)

Personal Selling

c)

Sales Promotion

d)

Public Relations

43.

A salesperson participates in...

a)

Advertising

b)

Personal Selling

c)

Public Relations

d)

Sales Promotion

44.

A(n) _______ is a thing that motivates someone to do something

a)

Ad

b)

Coupon

c)

Incentive

d)

Article

45.

A company sponsoring a charity event, such as a 5K race, would be an example of...

a)

Public Relations

b)

Advertising

c)

Sales Promotion

d)

Personal Selling

46.
Magazines, newspapers, TV commercials, etc.
a)
Public Relations
b)
Advertising
c)
Personal Selling
d)
Direct Marketing
47.
You received a travel size shampoo when you purchased a large size from Target.
a)
Advertising
b)
Sales Promotion
c)
Personal Selling
d)
Direct Marketing
48.
The sales associate helped you pick out a prom dress.
a)
Personal Selling
b)
Sales Promotion
c)
Advertising
d)
Direct Marketing

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