The process used to try to create a favorable image for a company and foster goodwill in the marketplace.

A single exposure to an advertising message.

A form of advertising that uses either email or the internet

Advertising designed to increase sales.

Newspapers, magazines, direct mail, signs and billboards used in advertising.

Radio and television

Frequency → The number of homes or people exposed to an ad. True/False

Media planning → The process of selecting the advertising media and deciding the time or space in which the ads should appear to accomplish a marketing objective. True/False

Specialty media → Newspapers, magazines, direct mail, signs and billboards used in advertising. True/False

Cost per thousand (CPM) → Number of times an audience sees or hears an advertisement. True/False

The media cost of exposing 1,000 readers or viewers to an advertising impression.

The avenues through which messages are delivered.

The number of homes or people exposed to an ad.

Relatively inexpensive, useful items featuring the advertisers name or logo that are given away.

A single exposure to an advertising message.

Print media → Relatively inexpensive, useful items featuring the advertisers name or logo that are given away. True/False

Promotional advertising → The process used to try to create a favorable image for a company and foster goodwill in the marketplace. True/False

Audience

Media

Print media

Media planning

comes in various shapes and sizes but usually a rectangle seen at the top, bottom of side of a web page.

Column Inch→An area that is one column wide by one inch deep. Multiply the total column inches by the rate. Example: $17 x 4 inches x 3 columns = $204 True/False

Ads that are grouped into specific categories, such as help wanted, real estate, personals or auto sales. Effective for selling everything from services to houses to job openings.