wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

Brand Management

Total questions: 130

Worksheet time: 1hrs 15mins

Name
Class
Date
1.
a)
Honey Nut Cheerios
b)
Nestle
c)
Betty Crocker
d)
Honey Bunches of Oats
2.
Name of the brand
a)
Lamborghini
b)
Mustang
c)
Porsche
d)
Ferrari
3.
Which airline has this logo?
a)
Delta
b)
Southwest
c)
American Airlines
d)
Chick-fil-a
4.
a)
Napster
b)
Beats
c)
Petco
d)
Rocketeer 
5.
Name of the brand
a)
Domino's pizza
b)
Dominoes pizza
c)
Domingoes pizza
d)
Dominos pizza
6.
Which shoe is this?
a)
converse
b)
puma
c)
high heels
7.
Name the brand
a)
Heinz ketchup
b)
ketchup
c)
tomatos
d)
pilgrims
8.
What is the brand shown?
a)
Dairy Milk
b)
Maltesers
c)
KitKat
d)
Galaxy Caramel
9.

what is this brand?l

a)

lele's

b)

nene's

c)

wendy's

d)

kenzy's

10.

what is this brand?

a)

volkswegin

b)

volkswagin

c)

volkswegen

d)

volkswagen

11.

Name the logo:

a)

Recess

b)

Friends

c)

Sesame Street

d)

Nickelodeon

12.

What Type Of Candy Is This?

a)

Gummy Bears

b)

Gummy Animals

c)

Gummy Colors

d)

Gummies

13.

What Type Of Candy Is This?

a)

Chocolate Circles

b)

Circle Chocolate

c)

M&Ms

d)

Colorful Circles

14.

Name the logo:

a)

Wonder Woman

b)

Superdog

c)

Superman

d)

Superhero

15.

What color is McDonalds M?

a)

Red

b)

Orange

c)

Yellow

d)

Green

e)

Blue

16.

Name The Brand!

a)

LEGO

b)

Apple

c)

Rolex

d)

Gucci

17.

Name The Brand!

a)

Michellin

b)

LEGO

c)

Ghostbusters

d)

Lowes

18.

What brand is this?

a)

Pixar

b)

Disney

c)

Dreamworks

d)

Blue Moon

19.

Pizza Restaurant

a)

Pizza Hut

b)

Little Caesar's Pizza

c)

Domino's Pizza

d)

Papa John's Pizza

20.

Coca-Cola is the symbol of culture in.........

a)

America

b)

England

c)

Germany

d)

France

21.

Where is Rolex from?

a)

Switzerland

b)

France

c)

Italia

d)

Japan

22.

WHERE WAS THE FIRST STORE OF LOTTERIA?

a)

THAILAND

b)

VIETNAM

c)

KOREA

d)

JAPAN

23.

WHAT IS THE SLOGAN OF APPLE?

a)

AN APPLE A DAY KEEPS THE DOCTOR AWAY

b)

THINK OUTSIDE THE BOX

c)

BACK TO THE FUTURE

d)

THINK DIFFERENT

24.

WHAT IS THE MEANING OF "LG"?

a)

LOOK GOOD

b)

LIVE GOOD

c)

LIFE'S GOOD

d)

LOVELY GIRLS

25.

WHAT IS THE MEANING OF HUYNDAI'S LOGO?

a)

THE FIRST LETTER OF ITS NAME

b)

TWO MEN ARE SHAKING HANDS

c)

A LIGHTNING

d)

A BOOMERANG

26.

WHAT IS THIS FASHION BRAND?

a)

GUCCI

b)

LOUIS VUITTON

c)

BURBERRY

d)

HERMES

27.

Disneyland slogan:

a)

The fun place on Earth

b)

The Happiest place on Earth

c)

A place With Memorable Memories

28.

Adidas slogan

a)

Everything is Possible

b)

Impossible is Nothing

c)

Nothing is Impossible

29.

Ferrari slogan

a)

Only those who dare truly live

b)

There is no Substitute

c)

Sheer Driving Pleasure

30.
"Just Do It"
a)
Nike
b)
Adidas
c)
Under Armour
d)
Reebok
31.

What is the name of this brand?

a)

Dior

b)

Lascote

c)

Dinosaurus

d)

Hugo Boss

32.

This logo belongs to __________?

a)

DHS

b)

Pepsi

c)

Amazon

d)

Sprite

33.

Identify the band?

a)

I dont know

b)

some old band

c)

beatles

d)

NSYNC

34.

From which brand are these Cookies {check out my quiz} ?

a)

Chips ahoy

b)

Hydrox

c)

Keebler

d)

Oreos

35.

Identify this brand based on its logo

a)

Kindle

b)

National Geographic Kids

c)

Wattpad

d)

DreamWorks

36.

With whom has Pepsi tied up to launch a youth TV channel in India ?

a)

StarPlus

b)

MTV

c)

Zing

d)

E24

37.

Which airline calls itself India’s most democratic airline, because it has only one class of passengers ?

answer choices

a)

SpiceJet

b)

Vistara

c)

IndiGo

d)

Air India

38.

_______ is to India, what Coca Cola is to US. Name India's no 1 FMCG brand in terms of sales value.

a)

Nestle

b)

Britannia

c)

Dabur

d)

ParleG

39.

If BAJATE RAHO is the tag line of RED FM, BACHATE RAHO is the tagline for which brand ?

a)

Myntra

b)

Snap Deal

c)

Flipkart

d)

Ajio

40.

Tagline: "Make.Believe"

a)

Canon

b)

Nikon

c)

Motorola

d)

Sony

41.

Tagline: "There are some things money can’t buy. For everything else, there’s __________"

a)

American Express

b)

Visa

c)

Mastercard

d)

Paypal

42.

which companies tagline is ''finger lickin' good.''?

a)

Mc'donalds

b)

KFC

c)

Subway

d)

Pizza Hut

43.

Which companies tagline is ''31 flavors''?

a)

Dairy Milk

b)

London Dairy

c)

Baskin Robbins

d)

Quanta

44.
"The Ultimate Driving Machine"
a)
BMW
b)
Mercedes
c)
Ford
d)
Cheverlet
45.
"Melts in you Mouth, Not in you Hands"
a)
M & M's
b)
Snickers
c)
Reeses 
d)
Butterfingers
46.

Branding provides information on

a)

identity

b)

quality

c)

consistency

d)

all of the above

47.

Select the 2 advantages of branding

a)

A business can save money on marketing once the product becomes a household name.

b)

It means businesses don't have to make new items.

c)

The business can change its name if it wants to.

d)

Higher prices can be charged when consumers become loyal to the brand.

48.

In what ways can a brand be easily recognisable?

a)

By its logo

b)

By the price

c)

By the taste

d)

By its packaging

49.

Generic brands don't have a

a)

Product

b)

Price

c)

Brand name

50.

Slogans:

a)

is a device that legally identifies ownership of a registered brand or trade name

b)

a. Brand awareness

c)

represents a particular product of a company or organization

d)

are short, memorable catch phrases used in advertising campaigns designed to create product affiliations among consumers

51.
Shelly will only buy Starbucks coffee is an example of
a)
brand position
b)
brand loyalty
c)
brand identity
d)
visual symbol
52.

This is the logo for?

a)

Walmart

b)

National Geographic

c)

Symantec

d)

Kodak

53.

"Taste the Feeling" is the tagline for?

a)

Cadbury

b)

Coca Cola

c)

Burger King

d)

Bisleri

54.

Burger King's slogan is

a)

"Live Mas"

b)

"We Have The Meats"

c)

"I'm Lovin It"

d)

"Have It Your Way"

55.

What's this brand's slogan?

a)

"Gives You Wings"

b)

"Taste The Rainbow"

c)

"Obey Your Thirst"

d)

"Unleash The Beast"

56.

This logo belongs to:

a)

Xbox

b)

Playstation

c)

Nintendo

d)

Xerox

57.

a)

Converse

b)

All State

c)

Skechers

d)

Audi

58.

What brand's slogan is this?

"Open Happiness"

a)

Coca-Cola

b)

Pepsi

c)

Mountain Dew

d)

Dr. Pepper

59.

This logo belongs to:

a)

Windows

b)

Staples

c)

Post-It

d)

Sticky-Notes

60.

In what ways can a brand be easily recognisable?

a)

By its logo

b)

By the price

c)

By the taste

d)

By its packaging

61.

Customers that buy brands expect the product to be high

a)

in price

b)

quality

62.

When General Mills uses Cheerios to promote a new product like apple cinnamon Cheerios is called

a)

Mixed brand

b)

Brand extension

c)

Brand licensing

63.

Combining two different companies products is called

a)

Licensing

b)

Co-branding

c)

Co-oping

64.

Branding is

a)

the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition

b)

is a device that legally identifies ownership of a registered brand or trade name

c)

The process of working toward maximizing recognition of a particular brand

d)

Consumer preference for a particular brand as compared to competitor products or services

65.
A mark or design placed on a product to identify it is...
a)
brand
b)
brand position
c)
brand loyalty
d)
benefit
66.
Determine which of the following is a true statement:
a)
The more common the brand name, the better it is.
b)
A good brand name creates an appealing image.
c)
Long brand names are more graphically pleasing.
d)
Brand names belonging to other firms are available free.
67.

LOGO

a)

A unique design symbol that helps identify the company visually.

b)

A catchphrase that evokes some kind of feeling about the company and the product.

c)

The actual text of the ad.

d)

Any drawing, photograph, illustration, chart, or other graphic that is designed to affect the audience in some purposeful way.

68.

What is a Trade Name?

a)

A slogan used to identify a product

b)

A tag line

c)

The legal name of a company that identifies it to customers

d)

A name given to a product while it is in the design stage

69.

Brand image give a message of "what" to the target audience:

a)

The companies mission and voice

b)

The companies objective

c)

The companies mission, values and voice

d)

The companies history

70.

Mrs D will only buy Nescafe coffee. This is an example of...

a)

Market Share

b)

Brand Loyalty

c)

Advertising

d)

Added value

71.

One of the earliest steps in building a brand is determining your brand __________________.

a)

emotions

b)

personality

c)

colors

d)

logo

72.
This could be either a good or a service with monetary value that satisfies customer’s needs and wants.
a)
product
b)
slogan
73.
This is an intangible activity that is exchanged directly from the producer to the consumer and consumed at the time of production:
a)
good
b)
service
74.
This is a branding strategy that occurs when a business creates multiple brand names to appeal to different market segments. 
a)
mixed branding
b)
co-branding 
75.
This is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category.
a)
a brand extension strategy 
b)
an industrial branding strategy 
76.
During this stage of the Product Life Cycle consumers decide that a product is no longer satisfying their needs or they discover a new and better product.  
a)
The Growth Stage 
b)
The Introduction Stage
c)
The Maturity Stage
d)
The Decline Stage
77.
A Harley Davidson motorcycle would be best classified as a:
a)
good
b)
service
78.

The new products process essentially turns a profit flow into an opportunity.

a)

True

b)

False

79.

The development and launch phase of the new products process comprise what is popularly called the "fuzzy front end".

a)

False

b)

True

80.

The _____ test is a critical step which for the first time tests the feasibility and success of the marketing program and the product together

a)

market

b)

benefits

c)

concept

d)

utility

81.

Which of the following is most likely to be an advantage of a product platform?

a)

It increases brand awareness

b)

It increases the market capitalization of the organization

c)

It offers cost efficiencies

d)

It improves the quality of the product

82.

Descriptive features that characterize a product or service are called?

a)

Brand attributes

b)

Brand benefits

c)

Brand elements

d)

Brand components

83.

Creating a positive brand image takes marketing programs that link associations to the brand in memory. What kind of associations ensure a positive image?

a)

strong and unique

b)

weak, favorable, and unique

c)

strong, favorable, and unique

d)

favorable and unique

84.

The act of designing the company’s offer and image so that it occupies a distinct and valued place in the target customer’s minds is called

a)

establishing PODs

b)

establishing POPs

c)

branding

d)

brand positioning

85.

Which of the following do we usually find in the introductory (background) part of the brand audit?

a)

Brand portfolio

b)

Brand elements

c)

Brand mantra

d)

Points of parity

86.

What is the most important parameter of category attractiveness

a)

Company, Competition, Customer

b)

Market, Customer, Competition

c)

Segmentation, Targeting, Positioning

d)

Company, Competitor, New Entrant

87.

At the stage of growth in category attractiveness which quadrant of BCG Matrix plays the most important role

a)

Cash Cows

b)

Star

c)

Question Mark

d)

Dog

88.

________ is the set of actual and potential buyers of a product.

a)

An Audience

b)

A Group

c)

A Segment

d)

A Market

89.

The "Macro" factors are used to evaluate ...

a)

The dark and mysterious ways of life

b)

Uncontrollable and external factors.

c)

Life in General

d)

A Company

90.

What aspect of the marketing environment do the PEST factors represent?

a)

Internal environment, employees, assets and structure

b)

The macro or external environment

c)

The micro or competitive environment

d)

The micro or Internal Environment

91.

If we were considering sociocultural factors in marketing, what would we be thinking of?

a)

Outside economic issues that can affect a business

b)

Technological issues affecting how to get our product out

c)

Government regulations and legal issues

d)

The demographic and cultural aspects of society

92.
What makes a better slogan?
a)
To be catchy and memorable
b)
To diversify people's understanding
c)
To be very detailed and explain the product
93.

______________ refers to a product's or company's identity. It consists of all dimensions that identify and give unique value to a product or a company.

a)

Brand

b)

Slogan

c)

Logo

94.

The visual trademark that identifies the brand

a)

Logo

b)

Graphics

c)

Slogan

95.

______________________ consumers commitment to repurchase, use, and even promote a particular brand.

a)

Branding

b)

Trademark

c)

Brand Loyalty

d)

Licensed Brand

96.

______________________ legal protection provided to the owner for words or symbols used to identify a product or service.

a)

Branding

b)

Trademark

c)

Brand Loyalty

d)

Licensed Brand

97.
Proctor & Gamble is an example of a corporate brand.
a)
True
b)
False
98.
Tide is an example of a product brand.
a)
True
b)
False
99.
Determine which of the following is a true statement:
a)
The more common the brand name, the better it is.
b)
A good brand name creates an appealing image.
c)
Long brand names are more graphically pleasing.
d)
Brand names belonging to other firms are available free.
100.

What is brand?

a)

the intangible sum of a product’s attributes

b)

an object or system made available for consumer use

c)

a transaction in which no physical goods are transferred from the seller to the buyer.

d)

an image that people hold in their mind about the company, its products, and its services.

101.

________________ is important when launching new products and services, and it drives consumers' decisions when differentiating between competing companies.

a)

Brand positioning

b)

Brand image

c)

Brand awareness

d)

Brand element

102.

Guess the logo

a)

Hersheys

b)

M&M

c)

Snickers

d)

Reese's

103.

Guess the logo

a)

Pogo

b)

Nickelodeon

c)

Fanta

d)

Mirinda

104.

Brand Equity is a result of

a)

Similarities in employee responses

b)

Differences in Consumer responses

c)

all of the above

d)

None of the above

105.

Identify the CBBE - elements which measures emotional aspects of consumer [Multiple options applicable]

a)

Brand Image

b)

Brand feelings

c)

Brand resonance

d)

Brand salience

106.

Consumer Based Brand Equity model is developed by

a)

Akar

b)

Keven lane keller

c)

Kotler

d)

None of the above

107.

Brand Equity refers to the brand value determined based on

a)

employee perception

b)

consumer perception

c)

shareholders perception

d)

investors perception

108.

The relationship between the customer and the brand is measured through

a)

Brand resonance

b)

Brand image

c)

Brand salience

d)

Brand association

109.

The state which describes how well the market offering fulfill the customer's needs, is considered as

a)

Brand salience

b)

Brand Image

c)

Brand performance

d)

Brand resonance

110.

The series of procedures in which customer is focused, help to assess brand's health and leverage equity are classified as

a)

Brand audit

b)

Brand Valuation

c)

Brand tracking

d)

Brand equity

111.

The drivers that differentiate and identify the brands are classified as

a)

Brand elements

b)

Brand emotions

c)

Brand conversation

d)

Brand judgement

112.

Select the dimensions of brand equity

a)

Loyalty

b)

Perceived Quality

c)

Awareness

d)

Market Share

e)

Association

113.

Y&R - developed

a)

BAV Brand Equity Model

b)

Akar Brand Equity Model

c)

CBBE Model

d)

None of the above

114.

For many brands, the key question is not whether consumers can recall the brand but where they think of it, when the think of it, and how easily and how often they think of it.

a)

True

b)

False

115.

A highly salient brand only has breadth of brand awareness; depth does not matter.

a)

True

b)

False

116.

Brand Resonance broken down into 4 categories:

a)

Behavior loyalty

b)

Sense of community

c)

Attitudinal attachment

d)

Quality

e)

Active engagement

117.

A structured approach of stages to assess the sources and outcomes of brand equity and the manner by which marketing activities create brand value

a)

Brand responses

b)

Brand resonance

c)

Brand judgments

d)

Brand value chain

118.

Stages of the brand value chain:

a)

Marketing program investment

b)

Customer mind-set

c)

Market performance

d)

Shareholder value

e)

Marketplace conditions

119.

A few good illustrations of power brand elements are Nike’s “swoosh” logo, the empowering “Just Do It” slogan, and the mythological “Nike” name based on the winged goddess of victory.

a)

TRUE

b)

FLASE

120.

If a brand element has the characteristic of being memorable, the brand is credible and suggestive of its corresponding category.

a)

TRUE

b)

FALSE

121.

Features and attributes of brands translate into benefits and _____________ are also fulfilled along with these benefits.

a)

a. Customer values

b)

b. Brand values

c)

c. Organizational goals

d)

d. Brand associations

122.

_________ lets you to have a clear picture of the number of customers or usage of your brand in comparison with competition.

a)

Market share

b)

Brand share

c)

Product share

d)

Customer share

123.

_________ lets you to have your loyal customer's lifetime worth in terms of your brand's purchasing.

a)

Lifetime value of a customer

b)

Lifetime value of a brand

c)

Lifetime value of a company

d)

Lifetime value of a market

124.

_________ of ad means how many times you should expose your target customers to your message.

a)

Frequency

b)

Copy

c)

Copy strategy

d)

Media

125.

_________ shows how consistent customers are in buying your brand, how long they have been buying and how long they may buy?

a)

Customer loyalty

b)

Brand loyalty

c)

Product loyalty

d)

Company loyalty

126.

_________ works best under the circumstances of high differentiation that gives you a sustainable advantage in a quality conscious market.

a)

Value-in-use Pricing

b)

Skim Pricing

c)

Segment pricing

d)

Strategic account pricing

127.

A brand based organization provides which of the following benefits?

a)

Clarity of role

b)

Commitment to brand growth

c)

A collective responsibility

d)

All of the given options

128.

An effective advertising campaign:

a)

Revolves around a strong single idea

b)

Should appeal to self interest of customer

c)

Must not wander off

d)

All of the given options

129.

Brand assets include:

a)

The name of the brand

b)

Reputation, relevance, and loyalty

c)

Less quality complaints

d)

All of the given options

130.

The term "story board" is specifically related to:

a)

TV commercial

b)

Newspaper Editorial

c)

Magazine ad

d)

Press release

Similar Resources on Wayground

ôn mác

130 questions

ôn mác

quiz

Worksheet

•

University

Mod 1 al 5.Teorías del Comercio Internacional II

128 questions

Mod 1 al 5.Teorías del Comercio Internacional II

quiz

Worksheet

•

University

Quiz về Chủ nghĩa xã hội khoa học

134 questions

Quiz về Chủ nghĩa xã hội khoa học

quiz

Worksheet

•

University

Matematika kelas 3 hubungan antar satuan waktu

127 questions

Matematika kelas 3 hubungan antar satuan waktu

quiz

Worksheet

•

10th Grade - University

comunicación coorporativa

126 questions

comunicación coorporativa

quiz

Worksheet

•

University

Ôn Tập Chủ Nghĩa Xã Hội Khoa Học

135 questions

Ôn Tập Chủ Nghĩa Xã Hội Khoa Học

quiz

Worksheet

•

University

Pendidikan Pancasila – Kelas 12

130 questions

Pendidikan Pancasila – Kelas 12

quiz

Worksheet

•

12th Grade - University

chương 1,2,3 PLDC

130 questions

chương 1,2,3 PLDC

quiz

Worksheet

•

University