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Worksheets

SWOT

Total questions: 12

Worksheet time: 24mins

Name
Class
Date
1.

Highly Brill Leisure Center has hired you to help them with their marketing decision making. Perform a SWOT analysis on Highly Brill Leisure Center, based upon the following issues:

The Center is located within a two-minute walk of the main bus station, and is a fifteen-minute ride away from the local railway station

a)

Strengths

b)

Weaknesses

c)

Opportunities

d)

Threats

2.

Highly Brill Leisure Center has hired you to help them with their marketing decision making. Perform a SWOT analysis on Highly Brill Leisure Center, based upon the following issues:

There is a competition standard swimming pool

a)

Strengths

b)

Weaknesses

c)

Opportunities

d)

Threats

3.

Highly Brill Leisure Center has hired you to help them with their marketing decision making. Perform a SWOT analysis on Highly Brill Leisure Center, based upon the following issues:

There is not no wave machines or whirlpool equipment

a)

Strengths

b)

Weaknesses

c)

Opportunities

d)

Threats

4.

Highly Brill Leisure Center has hired you to help them with their marketing decision making. Perform a SWOT analysis on Highly Brill Leisure Center, based upon the following issues:

It is located next to one of the largest shopping centers in Britain

a)

Strengths

b)

Weaknesses

c)

Opportunities

d)

Threats

5.

Highly Brill Leisure Center has hired you to help them with their marketing decision making. Perform a SWOT analysis on Highly Brill Leisure Center, based upon the following issues:

It is one of the oldest centers in the area and needs the renovation

a)

Strengths

b)

Weaknesses

c)

Opportunities

d)

Threats

6.

Highly Brill Leisure Center has hired you to help them with their marketing decision making. Perform a SWOT analysis on Highly Brill Leisure Center, based upon the following issues:

Due to an increase in disposable income over the last six years, local residents have more money to spend on leisure activities

a)

Strengths

b)

Weaknesses

c)

Opportunities

d)

Threats

7.

Highly Brill Leisure Center has hired you to help them with their marketing decision making. Perform a SWOT analysis on Highly Brill Leisure Center, based upon the following issues:

There has been a substantial decrease in the birth rate over the last ten years

a)

Strengths

b)

Weaknesses

c)

Opportunities

d)

Threats

8.

Highly Brill Leisure Center has hired you to help them with their marketing decision making. Perform a SWOT analysis on Highly Brill Leisure Center, based upon the following issues:

Press releases have just been issued to confirm that Highly Brill Leisure Center is the first center in the area to be awarded quality assurance standard BS EN ISO 9002

a)

Strengths

b)

Weaknesses

c)

Opportunities

d)

Threats

9.

Highly Brill Leisure Center has hired you to help them with their marketing decision making. Perform a SWOT analysis on Highly Brill Leisure Center, based upon the following issues:

There are the grant to fit special ramps and changing rooms to accommodate the local disabled

a)

Strengths

b)

Weaknesses

c)

Opportunities

d)

Threats

10.

Highly Brill Leisure Center has hired you to help them with their marketing decision making. Perform a SWOT analysis on Highly Brill Leisure Center, based upon the following issues:

It is widely acknowledged that Highly Brill has the best-trained and most respected staff of all of the centers in the locality

a)

Strengths

b)

Weaknesses

c)

Opportunities

d)

Threats

11.

Highly Brill Leisure Center has hired you to help them with their marketing decision making. Perform a SWOT analysis on Highly Brill Leisure Center, based upon the following issues:

Staff speak only English

a)

Strengths

b)

Weaknesses

c)

Opportunities

d)

Threats

12.

Highly Brill Leisure Center has hired you to help them with their marketing decision making. Perform a SWOT analysis on Highly Brill Leisure Center, based upon the following issues:

Tax regulations change year by year

a)

Strengths

b)

Weaknesses

c)

Opportunities

d)

Threats