What are the two types of products?

Goods are:

Services are:

Socio-cultural factors

An effective marketing strategy

The process of classifying people who form a given market into even smaller groups is

An example of local geographic segmentation is

The analysis of customer interests, personalities and values is termed

The state of the ____________________ shapes both business costs and consumer spending.

Separating large groups into smaller, precise groups based on characteristics

Promoting and selling products or services

These are usually placed in busy areas, to make people aware of their products or services. It is used as a marketing strategy.ucts or services

Using technology such as social media that people and companies use for calling public attention to a product or service

Promoting the sale of goods

All these are ways business use to promote their product/service, EXCEPT:

Pretend you are about to pay at the Self check out and there is a line, so you start looking around. There are many items on the shelves before the check out. Why do you think stores do that?

What is the main focus on Marketing?

Which of these are digital forms of Marketing?

Any individual who purchases goods and services from the market for his/her end-use is called a..................

------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.

------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.

Secondary reference groups include ________________.

The reason that higher prices may not affect consumer buying is _______________.

__________ are factors that have been shown to affect consumer behavior.

________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.

Which of the following is the most valuable piece of information for determining the social class of your best friend's parents?

In terms of consumption decisions, middle class consumers prefer to _________.

Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is:

 Even though buying roles in the family change constantly, the ___________ has traditionally been the main purchasing agent for the family. 

Although there are many differences between business buying behavior and consumer buying behavior, both respond to the same four stimuli: product, price, promotion, and ________.

Economic, technological, and political factors are all ________ that affect the business buying process.

In routine buying situations, which members of the buying center have formal or informal power to select or approve the final suppliers?

To ensure an adequate and available supply of key scarce materials, many companies are now willing to ________.

Which of the following types of factors influencing members of a buying center are typically the most difficult for marketers to assess?

The first step of the business buying process is ________.

In which stage of the business buying process is a supplier most likely to provide a buyer with information about the value of different product characteristics?

Which of the following is the process of the buying center deciding on the best product characteristics?

The "four P's" of a marketing mix are:

Which segmentation method is NOT considered to be in the category of "psychographic segmentation"

Which way is NOT a major variable for segmenting a market?

A menswear store has decided to segment its market based on gender, income, and occupation. Which of the following would appropriately describe their form of segmentation?

Segmenting a market based on customers' buying habits is an example of

Demographics includes grouping customers based on which three of these characteristics?

Type of promotion that encourages a consumer to be a repeat buyer of a product, service or brand.

Market situation where there are many competitors offering for sale identical products or services.

Market situation where many sellers exist (but less than those in pure competition) in a particular market competing with each other.

Market situation where there is only a single seller in a particular market.

Market situation where a few firms compete in a given industry and the products sold are homogeneous or identical.

The ______________________ consists of the actors and forces outside marketing

that affect marketing management’s ability to develop and maintain successful

relationships with its target customers.

Which of the following is the first step of the consumer decision making process?

Which of the following steps of the consumer decision making process involves comparing the product to expectations and deciding whether it is satisfying or dissatisfying?

Buying the same brand of goods is a result of which of the following types of information searching?

What does a customer try to achieve by asking “what problem am I trying to solve?”

Which of the following is not part of the buyer decision proocess?