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Marketing Final Exam

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

1. It refers to a group of potential customers to whom a company wants to sell its products and services.

a)

product

b)

Slogan

c)

target Market

d)

place

2.

2. It refers to activities a company undertakes to promote the buying or selling of a product or service.

a)

Market research

b)

Marketing

c)

Product

3.

3. Which of the following is NOT one of the 4 Ps of the Marketing Mix?

a)

Product

b)

Place

c)

Profit

d)

Promotion

4.

4. It is a system for collecting, recording and analyzing information/ data about customers, competitors, goods/ services then drawing or changing plans accordingly.

a)

Marketing Research

b)

Marketing Plan

c)

Marketing Mix

d)

Digital Marketing

5.

5. It is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and want of customers.

a)

Marketing Strategy

b)

Marketing Research

c)

Marketing Plan

d)

Marketing Mix

6.

6. Fill in the blank: 'Think Different' is Apple's ___________________?

a)

Marketing Strategy

b)

Marketing Message

c)

Marketing Mix

d)

Marketing Plan

7.

7. What does "SEO" marketing stands for?

a)

Search Engine Official

b)

Self Engaging Optimus

c)

Search Engine Optimizer

8.

8. Interviews, phone calls, observation are examples of which Marketing Research method?

a)

Primary Method or Field Research

b)

Secondary method or desk research

9.

9. It is a method of Market research wherein data is already available either on public libraries, like national Census.

a)

Primary Method or Field Research

b)

Secondary Method or Desk research

10.

10. It is the act of promoting products or services with the help of digital devices or technology.

a)

Marketing message

b)

Digital Marketing

c)

Marketing Mix

11.

11. Which company represents this logo?

a)

Samsung

b)

Xiaomi

c)

Oppo

d)

Apple

12.

12. Which electric car company headed by its CEO Elon Musk represents this logo?

a)

Tesla

b)

Lesta

c)

Tasel

d)

Tesle

13.

13. Which Japanese luxury vehicle maker represents this logo?

a)

Volvo

b)

BMW

c)

Lexus

d)

Peugot

14.

14. It is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington.

a)

Star Wars

b)

Start Up

c)

Starbucks

d)

Stars of the Galaxy

15.

15. It is a Chinese multinational technology corporation headquartered in Shenzhen, Guangdong, China.

a)

OnePlus

b)

Oppo

c)

Huawei

d)

Vivo

16.

16. Which Italian classic luxury vehicle represents this logo?

a)

Bugatti

b)

BMW (Bayerische Motoren Werke AG)

c)

Land Rover

d)

Volvo

17.

17. Which Italian luxury sports car represents this logo?

a)

Ferrari

b)

Lexus

c)

Tesla

d)

Lamborghini

18.

18. Known in China as Douyin, is a video-sharing focused social networking service owned by Chinese company ByteDance.

a)

Toktik

b)

Tatak

c)

Tiktok

d)

Tatalk

19.

19. A Singaporean multinational technology company which focuses mainly on e-commerce.

a)

Shoppee

b)

Lazada

c)

TaoBao

d)

Alibaba

20.

20. An American multimedia instant messaging app and service developed by Snap Inc.

a)

Facebook

b)

Twitter

c)

Instagram

d)

Snapchat