NEW
Font size
WorksheetsMarketing Final Exam
Total questions: 20
Worksheet time: 10mins
1. It refers to a group of potential customers to whom a company wants to sell its products and services.
product
Slogan
target Market
place
2. It refers to activities a company undertakes to promote the buying or selling of a product or service.
Market research
Marketing
Product
3. Which of the following is NOT one of the 4 Ps of the Marketing Mix?
Product
Place
Profit
Promotion
4. It is a system for collecting, recording and analyzing information/ data about customers, competitors, goods/ services then drawing or changing plans accordingly.
Marketing Research
Marketing Plan
Marketing Mix
Digital Marketing
5. It is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and want of customers.
Marketing Strategy
Marketing Research
Marketing Plan
Marketing Mix
6. Fill in the blank: 'Think Different' is Apple's ___________________?
Marketing Strategy
Marketing Message
Marketing Mix
Marketing Plan
7. What does "SEO" marketing stands for?
Search Engine Official
Self Engaging Optimus
Search Engine Optimizer
8. Interviews, phone calls, observation are examples of which Marketing Research method?
Primary Method or Field Research
Secondary method or desk research
9. It is a method of Market research wherein data is already available either on public libraries, like national Census.
Primary Method or Field Research
Secondary Method or Desk research
10. It is the act of promoting products or services with the help of digital devices or technology.
Marketing message
Digital Marketing
Marketing Mix
11. Which company represents this logo?
Samsung
Xiaomi
Oppo
Apple
12. Which electric car company headed by its CEO Elon Musk represents this logo?
Tesla
Lesta
Tasel
Tesle
13. Which Japanese luxury vehicle maker represents this logo?
Volvo
BMW
Lexus
Peugot
14. It is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington.
Star Wars
Start Up
Starbucks
Stars of the Galaxy
15. It is a Chinese multinational technology corporation headquartered in Shenzhen, Guangdong, China.
OnePlus
Oppo
Huawei
Vivo
16. Which Italian classic luxury vehicle represents this logo?
Bugatti
BMW (Bayerische Motoren Werke AG)
Land Rover
Volvo
17. Which Italian luxury sports car represents this logo?
Ferrari
Lexus
Tesla
Lamborghini
18. Known in China as Douyin, is a video-sharing focused social networking service owned by Chinese company ByteDance.
Toktik
Tatak
Tiktok
Tatalk
19. A Singaporean multinational technology company which focuses mainly on e-commerce.
Shoppee
Lazada
TaoBao
Alibaba
20. An American multimedia instant messaging app and service developed by Snap Inc.
Snapchat
