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Advertising 1 Semester Final

Total questions: 50

Worksheet time: 13hrs 30mins

Name
Class
Date
1.
A specific group of consumers that an organization selects as the focus of its marketing plan.
a)
market
b)
clients
c)
customers
d)
target market
2.
Tangible goods, such as a baseball, or a cellphone.
a)
services
b)
wants
c)
product
d)
needs
3.
The process of developing, promoting, and distributing goods and services to satisfy customer’s needs and wants.
a)
marketing concept
b)
marketing mix
c)
market
d)
marketing
4.
Things that people desire based on personality, experiences, or information about a product.
a)
wants
b)
needs
c)
tangible
d)
intangible
5.
Intangible goods, such as a movie ticket or an insurance company.
a)
services
b)
goods
c)
wants
d)
services
6.
Statistics that describe a population in terms of personal characteristics, such as income, age, and occupation.
a)
behavioristics
b)
demographics
c)
geographics
d)
psychographics
7.
A combination of four basic marketing strategies: product, place, price, promotion.
a)
market segmentation
b)
marketing
c)
market
d)
marketing mix
8.
A way of analyzing a market by categorizing specific characteristics.
a)
marketing mix
b)
target market
c)
market segmentation
d)
marketing concept
9.

What is a benefit to the salesperson of building a clientele?

a)

Obtaining referrals from loyal customers

b)

Reducing selling costs

c)

Supporting the company image

d)

Securing customer acceptance of higher prices

10.

A salesperson is most likely to find out how effectively a product actually functions in normal, everyday use from a(n)

a)

advertiser.

b)

competitor.

c)

designer.

d)

customer.

11.

One of the purposes of establishing a relationship with a customer in the beginning of the selling process is to

a)

put the customer on guard.

b)

make a single sale.

c)

gain the customer's confidence.

d)

prevent customer objections.

12.

. After determining that the product requested by the customer is not available, the salesperson's next steps in substitute selling are to

a)

explain how to care for the product and reinforce the customer's decision.

b)

evaluate the customer for new needs and wants and select substitute products.

c)

reinforce the customer's decision and close the sale.

d)

clarify the customer's need and select substitute products.

13.

Type of questions we ask to the customer

a)

Close ended questions

b)

Direct questions

c)

Open ended questions

14.
How many steps are there in the selling process?
a)
5
b)
8
c)
9
d)
7
15.
The purpose and goal of selling is to help customers make ________ buying decisions.
a)
unhappy
b)
happy
c)
satisfying
d)
big
16.
Getting the customer's positive agreement to buy is:
a)
overcoming objections
b)
suggestion selling
c)
presenting the product
d)
closing the sale
17.
You are working at Nordstrom in the shoe department. The customer you are working with loves the stylish shoes you showed them but is unsure of the purchase because of the price. To help make the sale what selling step would you use? 
a)
closing the sale
b)
overcoming objections
c)
suggestion selling 
d)
feature benefit selling
18.
The two types of motives for buying are rational and emotional. 
a)
True
b)
False
19.
Personal selling is any form of direct contact between the sales person and the customer.
a)
true
b)
false
20.
Purchasing a product for its durability is an example of a _____________ motive for purchasing.  
a)
Rational motive
b)
Emotional motive
c)
none of the above
21.
"Good morning, welcome to Target", is what type of sales approach is this? 
a)
Service approach
b)
Greeting approach
c)
Merchandising approach
d)
none of the above
22.
_____ utility involves changing raw materials together to make them more useful.
a)
Time
b)
Form
23.
Making products available at a certain time of year for customers to buy focuses on _________ utility.
a)
Place
b)
Time
24.
Selling products on the internet, in a catalog, or in a business is an example of ________ utility.
a)
Place
b)
Information
25.
Providing facts and displays of your product is an example of _________ utility.
a)
Information
b)
Possession
26.
True or False: The main point of a utility is to add value to a product.
a)
True
b)
False
27.
True or False: The exchange of a product for money is known as possession utility.
a)
True
b)
False
28.
True or False: A food label is an example of information utility.
a)
True
b)
False
29.

CRM stands for what?

a)

Customer Relationship Management

b)

Custom Relation Managers

c)

Customer Relationship Managers

d)

Custom Relation Management

30.

ROI stands for what?

a)

Rule of Investment

b)

Return of Investment

c)

Reliable Investment

d)

Relive of Investment

31.

A marketing trend using mobile apps such as Facebook, Instagram or Twitter to reach a wider audience.

a)

Green marketing

b)

Geo Marketing

c)

Social Media Marketing

d)

Artificial Intelligence Marketing

32.

Type of promotion, company rep speaks directly with customer

a)

competitor

b)

four Ps of marketing

c)

sales

d)

brand identity

33.

One promotional advertising message broadcast on tv or radio

a)

communication

b)

competitor

c)

public relations

d)

commercial

34.

Promotional message about a product paid for by an identified sponsor

a)

product

b)

market segmentation

c)

suggestive selling

d)

advertising

35.

Specific offer designed to increase sales

a)

repeat customers

b)

publicity

c)

sales promotion

d)

ads

36.

Article written by a company for use in newspaper, on radio, website or TV news.

a)

sales promotion

b)

press release

c)

product

d)

marketing research

37.

How and where the product will be made available to consumers in the market, selection of distribution channels, and partners

a)

Product

b)

Place

c)

Promotion

d)

Price

38.

Successful organizations learn the preferences and behaviors of key customer segments through this process

a)

market research

b)

market segmentations

c)

choosing only one target market

d)

setting a price everyone can afford

39.

Type of promotion that encourages a consumer to be a repeat buyer of a product, service or brand.

a)

trending concept

b)

a name brand or logo

c)

A reader board

d)

loyalty program

40.

A series of media releases, conferences, social images, etc., that make up and maintain the reputation of an organization and its brands.

a)

public relations

b)

press release

c)

supporting charitable causes

d)

reviews from customers

41.

Knowing your costs, profit goals and competitors’ prices.

a)

helps you to set the right price for your product.

b)

depends on your targeted market

c)

is key in planning your decor

d)

useful way to segment a market

42.
You are purchasing a T.V for $990 T.V with 9% sales tax. What is the final price of the T.V.?
a)
$ 1881.00
b)
$ 1079.00
c)
$ 1,079.10
d)
$ 1,709.1
43.
Daniel has dinner at a restaurant and the cost of his meal is $28.00. Because of the service, he wants to leave a 20% tip. What is his total bill including tip?
a)
33.60
b)
40.00
c)
24.60
d)
30.50
44.
  If you receive 25% off an item costing $22.00, how much money do you save?
a)
$ 5.50
b)
$ 4.25
c)
$6.00
d)
$7.35
45.

A store pays $32.00 for each video game. The store’s percent of mark up is 75%. Which shows the retail price of the video game?

a)

$60.00

b)

$56.00

c)

$24.00

d)

$8.00

46.

How much will you pay for a hat that costs $24.99 if tax is 7.5%?

a)

$26.86

b)

$28.68

c)

$43.73

d)

$1.87

47.

Barbara buys a sweater for $45.50. The sales tax rate is 6%. She pays with a $50 bill. How much change does Barbara get back?

a)

$48.23

b)

$42.77

c)

$2.73

d)

$1.77

48.

Joe went shopping and purchased four games for $38.60 each. Joe also purchased a magazine with tips and tricks for one the game that cost $12.50. If tax is 7%, how much did Joe spend?

a)

$54.68

b)

$166.90

c)

$44.64

d)

$178.58

49.

What is 8.25% as a decimal?

a)

8.25

b)

.825

c)

.0825

d)

82.5

50.

Sales tax is

a)

added to the price to get total

b)

subtracted from the price to get total

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