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WorksheetsPsychology of Sales & Marketing Review
Total questions: 50
Worksheet time: 37mins
Select all that apply. In the "Venn Diagram" of saving and spending, these two categories...
are mutually exclusive
have overlap
are the same circle
do not touch (are separated)
Match the functions with the correct part of the brain. Order the answers for the PFC alphabetically top to bottom. Order the answers for the amygdala alphabetically top to bottom.
The fight / flight / freeze response is associated with the...
amygdala
prefrontal cortex
frontal lobe
long-term planning center
What is one function of the prefrontal cortex?
decision making
digestion
emotional responses
regulating heartbeat
What is one function of the prefrontal cortex? Fill in the blank: The prefrontal cortex is responsible for _________?
problem solving / critical thinking
regulating heart rate
digesting food
controlling balance
Match!
Bank account balance goes down
Bank account balance goes up
Buying stuff
Putting $ away
What is one function of the prefrontal cortex?
self reflection
regulating heart rate
digesting food
controlling balance
Which of the following is NOT a main function of the prefrontal cortex?
emotional responses
problem solving
long-term planning
decision making
Fill in the blank: One of the questions your brain is asking to make sure you're okay is: Am I ____?
safe
hungry
tired
angry
Fill in the blank: One of the questions your brain is asking to make sure you're okay is: Do I ____?
belong
run
eat
sleep
Adrenaline is known as the ________ hormone, associated with the fight/flight/freeze response.
go go
slow down
rest and digest
sleep
Which brain chemical is associated with the anticipation of a reward?
Dopamine
Serotonin
Cortisol
Adrenaline
Which hormone is known as the stress hormone?
Cortisol
Insulin
Dopamine
Adrenaline
When you buy and later regret?
Buyer's remorse
Impulse buying
Retail therapy
Shopping spree
What is retail therapy?
Shopping to feel better/boost your mood/de-stress
A type of physical therapy for injuries
A method of meditation for relaxation
A form of therapy involving talking to a counselor
What do stores put in the check-out lane to maximize profit?
Impulse purchases/buys
Necessities like bread, meat, and eggs
Shopping carts
Store maps
When you go into fight/flight/freeze, your heart rate...
goes up
goes down
stays the same
stops
When you go into fight/flight/freeze, your breathing rate...
increases
decreases
stays the same
stops entirely
When you go into fight/flight/freeze, your blood vessels...
dilate
contract
shrink
remain unchanged
When you go into fight/flight/freeze, your pupils...
dilate
contract
change color
close
Why should you talk to yourself in 3rd person to distance yourself from impulse purchases?
Slows you down; Gives you a '2nd' perspective
It makes you spend more money
It encourages impulsive decisions
It confuses your thought process
It helps you forget your goals
Metacognition is what?
Thinking about thinking
Learning by doing
Remembering facts
Solving puzzles
Mindfulness is what?
Observing and becoming aware of your thoughts and emotions in a nonjudgmental fashion
Ignoring your thoughts and emotions completely
Reacting impulsively to every thought and emotion
Suppressing all negative emotions
If it’s not in your budget, what do you say?
NO!
Maybe later.
Let me think about it.
Sure, why not?
When people buy stuff just for image (to show off on social media), it is called _________.
conspicuous consumption
frugal spending
minimalist purchasing
sustainable shopping
What is stored on your computer that allows for targeted advertising?
Cookies
Bookmarks
Wallpapers
Fonts
When ads follow you around online, it is called _______.
retargeting
sponsorship
branding
crowdsourcing
When an ad hides in plain sight in a news article, it is called _________.
native advertising
banner advertising
classified advertising
display advertising
Influencers sometimes engage in which shady practice when it comes to marketing and advertising?
Disclosing all sponsored content clearly
Promoting products without revealing sponsorships
Only reviewing products they genuinely like
Avoiding any paid promotions
Influencers and websites often use (a) links to make money. If done subtly, this is a form of (b) advertising.
Choose all that apply. Influencers may not reveal that they received a product for ______.
free
full price
a discount
a markup
You cannot (a) $ by (b) ing money.
What is one thing that goes inside the front of a grocery store?
Carts
Shoes
Books
Pillows
Where are these things normally located?
Bread
Milk
Florist
Starbucks
Hi profit sections
Essentials
What is one thing that goes inside the front of a grocery store?
Hi profit sections (Florist, cosmetics)
Frozen foods section
Loading dock
Employee break room
To save money while shopping... Don't go to the grocery store (a) . Make a (b) . Don't use a (c) if you don't need one. Use (d) .
The most important part of the SMART spending mnemonic is...
Self-awareness
Motive
Affordability
Research
Timing
Where’s the main place you can find daily examples of targeted marketing?
Radio
Television
Social media
Billboards
The main reason people have trouble being content is…
patience
income
marketing
comparison with others
You can have buyer's remorse on any purchase, including impulse buys AND things you budgeted for.
True
False
Who makes money off of selling extended warranties?
Salesperson
You
Your cat
Your dog
Your bearded dragon
Select all that apply. Store rewards cards make money by...
tracking your purchases
allowing for targeted advertising
building brand/store loyalty
gamifying shopping by giving "points"
reminding you that the store exists every time you look through your wallet
Which of the following is MOST likely to be located close to the cereal aisle?
Candy
Meat
Electronics
Pharmacy
What is typically placed at eye level on a store shelf?
Name brand products
Generic products
The least expensive options
Nothing. Eye level shelves are purposefully left empty.
Membership stores like Sam's Club and Costco make most of their money...
by building customer loyalty
through annual membership fees
through large discounts, selling items at a low profit margin
Coupons, deals, and sales are always to your benefit.
True
False
If you see an item on sale, you should automatically buy it because you're getting a deal.
True
False
Label the steps of the impulse purchase cycle.
Place the steps of the impulse purchase cycle in order.
You see/hear/feel/smell marketing signals
Emotional response activates, executive functioning diminishes
Fight/flight/freeze and stress hormones are released
You make the purchase and receive a hit of dopamine
Your brain returns to normal and you possibly experience buyers remorse
The most powerful financial tool you wield is your...
budget
cash
credit card
mobile pay
