WorksheetsDistribution Management
Total questions: 45
Worksheet time: 24mins
Statement A: It is the job of the channel organizer to attempt to explain to the channel members any margin changes that deviate downward from the norm. Statement B: Variations in margins on individual models and styles in a product line are common.
Only statement A is true
Only statement B is true
Either A or B is true
Neither A nor B is true
There are roles of marketing channel in marketing strategies.
Affecting product strategy through branding, policies, willingness to stock.
Influences the firm's pricing strategy.
Either A or B supports the main idea
Neither A nor B supports the main idea
Companies must have to choose talented channel members cautiously because for customers, the channels are the company
Producers should decide what features distinguish the better intermediaries and scrutinize the number of years in business.
To enhance intermediaries’ performance, the company should offer training, market research, and other capability-building programs.
Either A or B supports the main idea
Neither A nor B supports the main idea
Logistics is a channel of ____ which adds the value of time and place
Management
Supply Chain
Security
Command
Statement A: Pricing strategy shouldn’t incorporate channel considerations before being implemented. Statement B: Pricing decisions can have a substantial impact on channel member performance
Only statement A is trueOnly statement A is true
Only statement B is true
Either A or B is true
Neither A nor B is true
Many products require service after the sale
Channel members are much more likely to enthusiastically support new products that they have played a part in developing
Manufacturers of products should make some provision for after-sale service.
Either A or B supports the main idea
Neither A nor B supports the main idea
Channel is the link between manufactures and purchasers
The physical distribution system and channel structure is established through which products flow in the marketing channel.
To manage marketing channel, firms must adopt motivational strategies
Either A or B supports the main idea
Neither A nor B supports the main idea
It can have a substantial impact on channel member performance
Pricing strategies
Pricing decisions
Pricing issues
Pricing policies
The single-level channel involves only one middle person.
a retailer who purchases the goods from the manufacturer and sells them to the customers.
Wellington Bazaar is a retail mart which buys the products directly from the manufacturer and makes it available to the consumers.
Either A or B supports the main idea
Neither A nor B supports the main idea
Monyeka used to buy furniture directly from a manufacturer or producer. What type of marketing channel does Monyeka is exercising?
Two-level channel
Three-level channel
Zero-level channel
One-level channel
“Franchising” is a form of what type of channel?
Dual distribution channel
Distribution channel
Marketing channel
Dual marketing channel
Statement A: marketers must deny their channel objectives in terms of targeted service output levels. Statement B: Channel design is also affected by numerous environmental factors as competitors’ channels, monetary conditions, and legal regulations and limitations
Only statement A
Only statement B
Either A or B is true
Neither A nor B is true
Market channel is medium through product from raw material move to costumer.
In designing market channel it is important to comprehend customer’s need.
The task of managing marketing channel falls to marketing and sales managers.
Either A or B supports the main idea
Neither A nor B supports the main idea
Product positioning refers to a manufacturer’s attempt to have consumers perceive the products in a particular way relative to competitive products
One way of promoting increased enthusiasm and acceptance for new products by channel members is by obtaining some input from them into new product planning.
For new products to be successful, it must be accepted by the final users- whether industrial customers or final consumers.
Either A or B supports the main idea
Neither A nor B supports the main idea
Statement A: The one who distributes goods from the manufacturers to the various wholesalers and earns commission over it is called as retailer. Statement B: The person who sells goods in small quantity, directly to the customers at the maximum retail price (MRP) is known as a reseller.
Only statement A is true
Only statement B is true
Either A or B is true
Neither A nor B is true
Statement A: Direct selling is a medium of distribution in which there is no middle person involved. Statement B: RFV general Merchandise is an example of a direct marketing channel.
only statement A is true
only statement B is true
either A or B is true
neither A nor B is true
Statement A: Retailers and wholesalers often take disadvantage of price promotions so as to maximize their profit potential whether or not it helps the manufacturer or the final consumer. Statement B: Price promotion strategies should be designed to be at least as attractive to retailers as they are to consumers
Only statement A is true
Only statement B is true
Either A or B is true
Neither A nor B is true
Laui is an unauthorized dealer who used to sell different Nike products at a very low price. What sale does Laui is portraying?
Illicit market
Gray sale
Gray market
Illegitimate sale
“Having the right item in the right quantity at the right time and right place in the right condition to the right customer”. This definition is referred to as ______.
Business Logistics
Engineering Logistics
Management Logistics
transport logistics
Statement A: Price policy assists the producer to ascertain a price list and schedule of discounts and allowances that intermediaries see as equitable and sufficient. Statement B: The Company must assess each alternative against suitable economic, control, and adaptive criteria.
Only statement A is true
Only statement B is true
Either A or B is true
Neither A nor B is true
The development of new products is a challenge faced by virtually all producers and manufacturers
New technologies, changing customer preferences, and competitive forces all contribute to the need to introduce new products.
No channel member likes to take on a new product that will cause trouble.
Either A or B supports the main idea
Neither A nor B supports the main idea
____ is the management of the flow of goods, information and other resource
Logistics
Warehousing
Packaging
marketing
Direct selling is that medium of distribution in which there is no middle person involved, and the manufacturer directly sells the goods or services to the customer.
Rice yield by farmers is purchased and stored in bulk quantity by the wholesalers. The retailers then buy the rice in small portion from the wholesaler and sell it to the customers.
In restaurants, the food is prepared as well as served to the consumers.
Either A or B supports the main idea
Neither A nor B supports the main idea
Statement A: Achieving success for new product is independent on may factors. Statement B: The development of new products is a challenge faced by virtually all producers and manufacturers.
Only statement A is true
Only statement B is true
Either A or B is true
Neither A nor B is true
Marketing Channel consists of the institutions and all the marketing activities in the marketing process
It is a series of ways or activities needed essentially to transfer the ownership of goods, and to move goods, from the point of production to the point of consumptio
Effective channel management requires that the channel manager be aware of how channel management interfaces with product, price, promotion, and logistics in the marketing channel
Either A or B supports the main idea
Neither A nor B supports the main idea
Statement A: Marketing channels are set of mutually dependent organizations involved in the process of making product or service available for utilization. Statement B: Decisions about the marketing channel system are decisive for management.
Only statement A is true
Only statement B is true
Either A or B is true
Neither A nor B is true
Dual distribution channel allows the manufacturer or wholesaler to reach the end-user by using more than one distribution channel
The consumer goes directly to the producer to buy the product without going through any other channel.
The producer can simultaneously reach the consumer through a direct market, such as a website, or sell to another company or retailer that will reach the consumer through another channel.
Either A or B supports the main idea
Neither A nor B supports the main idea
Statement A: It is not unusual for channel members to need special education or training provided by the manufacturer in order to sell new products successfully. Statement B: The manufacturer should try to learn whether channel members feel competent to handle their new products.
Only statement A is true
Only statement B is true
Either A or B is true
Neither A nor B is true
A wide range of pricing devices is used to carry out such pricing strategy, except
Rebates
Coupons
Seasonal discounts
Surplus
It is the most widely used product strategy
Product pricing
Product line expansion
Product positioning
Product differentiation.
Bul Bazaar is a retail mart which buys products directly from the manufacturer and makes it available to the consumer. Bul Bazaar is an example of what type of marketing channel?
Zero-level channel
One-level channel
Two-level channel
Three-level channel
Most manufacturers have several options when considering product brand strategies.
They might sell their products under one national brand.
They might sell their products under both national and private brands.
Either A or B supports the main idea
Neither A nor B supports the main idea
It refers to the process of analyzing, planning, organizing, and controlling the marketing channel
Organization and management
Management marketing channel
Organizing marketing channel
All of the choices
A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption
It is the way products get to the end-user, the consumer; and is also known as a distribution channel.
It is a broad term referring to numerous activities and processes such as packaging, inventory, warehousing, supply chain and logistics.
Either A or B supports the main idea
Neither A nor B supports the main idea
A manufacturer’s price structure must reflect variations in the attractiveness of individual product offerings.
Major changes in the manufacturer’s pricing policies are bound to affect channel members.
Any type of coercive approaches to controlling channel member pricing policies should be ruled out.
Either A or B supports the main idea
Neither A nor B supports the main idea
Statement A: Marketing channels are set of mutually independent organizations involved in the process of making products. Statement B: Selected goods go through channels of distribution, and marketing will depend on the way goods are distributed.
only statement A is true
only statement B is true
either A or B is true
neither A nor B is true
Statement A: Informal and systematic reporting procedures are necessary for effective monitoring. Statement B: A consumer must fight competitors for the channel members’ support to sustain the growth of the firm’s product
Only statement A is true
Only statement B is true
Either A or B is true
Neither A nor B is true
Statement A: A marketing channel is a useful tool for management, and is crucial to creating an effective and well-planned marketing strategy. Statement B: A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption
Only statement A is true
Only statement B is true
Either A or B is true
Neither A nor B is true
Focuses on the raw materials supplied to manufacturing, including how, when and from what location.
Supply
Distribution
Manufacturing
warehousing
Choose the best answer according to what is being asked. These are people who buy goods directly from the manufacturer in large quantity to earn a marginal profit.
Agents
Resellers
Wholesalers
Retailers
A professional working in the field of logistics management is called a ______.
Manager
Warehouseman
Logistician
supervisor
Major changes in the manufacturer’s pricing policies are bound to affect channel members.
channel members become very uneasy when they hear about significant changes in manufacturer pricing policies or terms of sale.
channel members’ own pricing strategies may be closely tied to the existing policies of the manufacturer.
Either A or B supports the main idea
Neither A nor B supports the main idea
The following are the key components of distribution, except
manufacturing
warehousing
inventory
transport
Statement A: A price structure should contain offerings at the chief price points, where such price points exist.
Statement B: A manufacturer’s price structure must reflect variations in the attractiveness of individual product offerings
Only statement A is true
Only statement B is true
Either A or B is true
Neither A nor B is true
Statement A: Chain of command is defined as a chain of intermediaries, each passing the product down the chain to the next organization, before it finally reaches the consumer or end-user.
Statement B: distribution channel is a series of ways or activities needed essentially to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption
Only statement A is true
Only statement B is true
Either A or B is true
Neither A nor B is true
