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WorksheetsProduct & Service Management Quizziz
Total questions: 22
Worksheet time: 28mins
A product is anything tangible a business offers to a market to satisfy customer needs?
True
False
What are three important roles for marketers in the product development process?
Gather information
Design strategies
Conduct market tests
All of the above
Products are designed to satisfy customer needs
True
False
Why must marketers serve as the customers' representative in the product development process?
Explain the three levels of product design for a bike.
Which is NOT a product mix component?
Product Line
Packaging
Product Assortment
Marketing
The P&G Baby Category is an example of what?
Product Line
Product Assortment
Packaging
What are the pros and cons of a product line?
(a)
What are important considerations when it comes to packaging?
Ease of use
Safety
Attraction
Handling
All of the above
(a) serves the dual purpose of promotion and protection.
What are the 3 goals of Branding?
Elsa from Frozen and Sesame Street are examples of (a) brands.
What is the difference between the consumer and the business market?
What are the 5 categories of business products?
Capital equipment, operating equipment, supplies, raw materials, component parts
Capital equipment, operating equipment, supplies, distribution, component parts
Operating equipment, supplies, component parts, capital, supply chain.
What are the 6 activities in new product development? Explain in full sentences for full credit.
In what stage of the new product development process do I conduct market research and strategize the marketing mix (4PS--product, price, place, promotion)?
Screen ideas
Product development & testing
Product marketing
Strategy development
Which statement below is NOT part of the SCAMPER model of IDEATION?
Look at materials that I can subsitute to improve the product
Combine different products, purposes or objectives
Recycle another industry's waste
Commercialization
Product mix are all the different products that a company makes or sells.
True
False
Which is NOT a product mix srategy?
Develop brand new roducts
Develop exisiting products
Delete a product or product line
Commercialization
What is the typical life cycle of a new product concept?
Which one is not a common bases for positioning?
Positioning a product attribute
Positioning by user
Positioning by quality or value
Positioning by country
What are the levels of product design?
Basic product, enhanced product, extended product
Basic product & extended product
Enhanced product and extended product
