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WorksheetsMarketing Plan
Total questions: 20
Worksheet time: 10mins
In a Marketing plan:
Goals can be achieved through specific customer-centric activities
Goals can be achieved through specific goal-centric activities
Goals can be achieved through specific revenue-centric activities
Goals can be achieved through specific share-centric activities
A Marketing Plan can only be quarterly or yearly
True
False
A Plan:
Shows how you'll utilize Management to reach your business objectives
Same as Strategy
It explains the goals and objectives of the plan
Shows how you'll utilize Marketing to reach your business objectives
In Marketing Strategies
Business goals and the marketing strategy are not linked
Business goals and the marketing strategy are inextricably linked
Business goals and the marketing strategy are components of the plan
Business goals and the marketing strategy are consequences of each other
The problem is that people go right into the "how" of marketing without first comprehending the "what" and "why"
True
False
All Marketing Plans are similar and follow the same structure
True
False
A Business Plan:
Helps you think strategically
Helps you understand how the goals have been reached
Both
In SMART Goals Strategy, the "S" stands for:
Supervised
Supreme
Specific
Successful
In SMART Goals Strategy, the "M" stands for:
Marketing
Measurable
Monitored
Memorable
In SMART Goals Strategy, the "A" stands for:
Achievable
Actual
Astonishing
In SMART Goals Strategy, the "T" stands for:
Time-bound
Treasure
Tracking
Trust
KPIs are:
Key Performance Indicators
Key Post-marketing Initiators
A system used to create ads
A Buyer Persona is:
Key managerial positions in the marketing department
Any buyer
A visual used in the plan
Representation of ideal customer based on research
Data of Facebook analytics, surveys, focus groups and meetings with customers could result in creating Buyer Personas
True
False
Positioning refers to the place where products are placed in the shelves
True
False
An example of an important marketing metric is customer engagement
True
False
The "S" in the SOSTAC System refers to:
Situation Analysis
Self-assessment
Systematic Goals
Source of Revenue
"Segmentation, Marketing and Positioning" are part of the Strategy in the SOSTAC System
True
False
The last component of a Marketing Plan is "Building your Data"
True
False
Data should not be frequently measured since it is always updated
True
False
