Part of sports marketing includes actually marketing the team.

Branch of marketing that uses entertainers to promote or sell a brand or product.

Using an entertainer to "sell" a product is entertainment marketing.

A company who pays some or all of the costs involved in staging an event in exchange for advertising is a

A sponsor gets advertising in exchange for payment to put on the event.

Famous people's endorsement can help companies sell products.

Relating to the granting of an official license.

Public declaration from a celebrity in support of a brand.

Companies sometimes pay celebrities to endorse their product.

When an action (commercial, appearance) makes it look like a celebrity likes your product

​Ways to make customers aware of products and encourage them to buy is known as promotion.

The number of viewers a program attracts is called __________________.

The Marketing Mix is also known as the 4P's.

The amount that customers pay for products is price.

Entertainment marketers can receive instant feedback through​

All of the following are demographics except

​Common characteristics of a group, such as age, marital status, gender, and income level

​is known as demographics.