WorksheetsMarketing Final Exam P1
Total questions: 10
Worksheet time: 5mins
Which of the following utilities involves making products?
information utility
form utility
place utility
possession utlity
Which economic utility increased when Vianney’s Cafe began accepting credit cards?
place utility
form utility
possession utility
information utility
A salesperson tells me all about the car that I am going to buy, what type of utility is this?
place utility
information utility
form utility
possession utility
Jimmy asked his mom to buy him Lucky Charms after watching a TV commercial. To what group does he belong?
customer group
consumer group
target market
buyer group
What does a movie theater business provide to its customers?
goods
service
promotion
exchange
Discretionary income might be used to buy which items?
fruits
underwear
ranch house
Netflix
The Pottery Barn Potteryware company decided to sell its coffee mugs in the local coffee houses. What type of marketing decision was this?
price
place
promotion
product
The Music Stand direct-mail company wants to send catalogs to music teachers, dancers, and other music consumers. What type of data would be helpful in this endeavor?
demographics
geographic
psychographics
product benefits
The Pappy’s BBQ began marketing a new sauce that includes spices often found in Asian cuisine. Pappy's is creating this sauce because there has been an increase in sales for that type of food. How is the company segmenting its market?
demographics
psychographics
product benefit
geographics
Timmy has always purchased Apple products since he has never had problems with those products. He has decided to upgrade to an iPhone with the latest features. What decision-making process has he used?
limited decision making
stable decision making
routine decision making
extensive decision making
