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Marketing Final Exam P1

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Which of the following utilities involves making products?

a)

information utility

b)

form utility

c)

place utility

d)

possession utlity

2.

Which economic utility increased when Vianney’s Cafe began accepting credit cards?

a)

place utility

b)

form utility

c)

possession utility

d)

information utility

3.

A salesperson tells me all about the car that I am going to buy, what type of utility is this?

a)

place utility

b)

information utility

c)

form utility

d)

possession utility

4.

Jimmy asked his mom to buy him Lucky Charms after watching a TV commercial. To what group does he belong?

a)

customer group

b)

consumer group

c)

target market

d)

buyer group

5.

What does a movie theater business provide to its customers?

a)

goods

b)

service

c)

promotion

d)

exchange

6.

Discretionary income might be used to buy which items?

a)

fruits

b)

underwear

c)

ranch house

d)

Netflix

7.

The Pottery Barn Potteryware company decided to sell its coffee mugs in the local coffee houses. What type of marketing decision was this?

a)

price

b)

place

c)

promotion

d)

product

8.

The Music Stand direct-mail company wants to send catalogs to music teachers, dancers, and other music consumers. What type of data would be helpful in this endeavor?

a)

demographics

b)

geographic

c)

psychographics

d)

product benefits

9.

The Pappy’s BBQ began marketing a new sauce that includes spices often found in Asian cuisine. Pappy's is creating this sauce because there has been an increase in sales for that type of food. How is the company segmenting its market?

a)

demographics

b)

psychographics

c)

product benefit

d)

geographics

10.

Timmy has always purchased Apple products since he has never had problems with those products. He has decided to upgrade to an iPhone with the latest features. What decision-making process has he used?

a)

limited decision making

b)

stable decision making

c)

routine decision making

d)

extensive decision making