WorksheetsCS1 Section 1.2
Total questions: 10
Worksheet time: 5mins
This customer spends a lot of time checking out products & prices. They can take a long time to make a purchase decision and might return to a retailer several times before making a purchase.
Loyal Shopper
Impulse Buyer
Comparison Shopper
Recreational Shopper
This customer mindset allows quick purchase decisions, often for inexpensive items that do not have a high importance to the buyer.
Recreational Shopper
Impulse Buyer
Comparison Shopper
Follower
This customer views shopping as a fun occasion, rather than looking for specific merchandise or services.
Recreational Shopper
Impulse Buyer
Follower
Innovation/Trend Buyer
This customer has an early adopter mindset and wants to be recognized as a trendsetter by others. It is important to this person to be one of the first to purchase an item.
Loyal Customer
Recreational Shopper
Follower
Innovation/Trend Buyer
This customer wants to find out what’s trendy before making a purchase. They are reluctant to be the first to try new products
Follower
Innovation/Trend Buyer
Recreational Shopper
Loyal Customer
This customer typically enjoyed repeated and valued positive customer experiences with a particular retailer.
Recreational Customer
Follower
Loyal Customer
Comparison Shopper
Which of the following matches a behavior influence that comes from retailer's marketing, such as a tv commercial?
External commercial cues
External social cues
Internal physical cues
Retailer cues
Which of the following matches a behavior influence that comes from a customer's own needs?
External commercial cues
External social cues
Internal physical cues
Retailer cues
Which of the following matches a behavior influence that comes from a customer's family and friends?
External commercial cues
External social cues
Internal physical cues
Retailer cues
This person has established credibility in a specific industry or content area and has a huge following.
Social media influencer
hyper-user
social media user
motivator
