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Social Media SMA

Total questions: 50

Worksheet time: 26mins

Name
Class
Date
1.

Digital Marketing is the __________ marketing of any products or services

a)

targeted, interactive, and manageable

b)

targeted, interactive, and measurable

c)

targeted, immersive, and measurable

d)

targeted, immersive, and manageable

2.

The purpose of digital marketing is to __________ leads and to _________ them

a)

recruit, dismiss

b)

recruit, desire

c)

recruit, retain

d)

research, retain

3.

The first objective of digital marketing is _____________

a)

Lead Generation

b)

Sales Conversion

c)

Client Nurturing

d)

Brand Reputation

4.

The job of a digital marketer requires the person to be ________

a)

Enjoying

b)

Manipulative

c)

Decisive

d)

Multi-tasking

5.

When you are new in the market, and no one really knows about you, you need to do _____________

a)

Social Media Marketing

b)

Influencer Marketing

c)

Search Marketing

d)

Email Marketing

6.

Before you market to your target audience, you need to do _______________ first

a)

Personal Branding

b)

Profiling

c)

Positioning

d)

Persona

7.

Persona is more about _________________

a)

Psychology

b)

Profiling

c)

Psychography

d)

Physical

8.

Buyer Persona is for ___________ business model

a)

B2G

b)

C2C

c)

B2B

d)

B2C

9.

The third stage of a customer journey is (a)  

10.

In business and marketing, our sweet spot is to offer what we can do better than our competitors to the target audience who needs it most

a)

True

b)

False

11.

In researching keywords, we need to understand the order of the importance in the following.....

a)

Broad, Niche, General, Long Tail

b)

Broad, General, Niche, Long Tail

c)

Broad, Main, General, Long Tail

d)

Broad, Narrow, Micro, Long Tail

12.

Answerthepublic is a great keyword research tool to find out the most common _____________ on google on that topic

a)

Doubt

b)

Decision

c)

Deliberation

d)

Questions

13.

Search Engine Optimisation has ______ main areas of focus

a)

3

b)

4

c)

5

d)

7

14.

Off-Page SEO is more important than On-Page SEO because it tells Google how much other ____________ you

a)

Believe

b)

See

c)

Trust

d)

Thrust

15.

Your keywords must appear on the ____________ in order for Google to know you have the Expertise and Authority in the topic

a)

Title, Footer, URL, Meta, Anchor Text

b)

Title, Sidebar URL, Meta, Anchor Text

c)

Title, URL, Mega, Anchor Text, Folder

d)

Title, URL, Meta, Anchor Text, Image Filename

16.

Content Marketing is simply ________________

a)

Story Telling

b)

Secret Sharing

c)

Strategic Presentation

d)

Sob Story

17.

The journey of Content Marketing is ___________

a)

Curation, Creation, Collaboration

b)

Creation, Collaboration, Curation

c)

Collaboration, Curation, Creation

d)

Curation, Collaboration, Creation

18.

_______________ is a great tool to leverage for content curation

a)

Buzzsumo

b)

Blockchain

c)

Bookauthority

d)

Best

19.

In writing your article for SEO, your H1 is your ___________

a)

Article Entitlement

b)

Article Main Heading

c)

Article Sub Heading

d)

Article Hot Button

20.

Social Media has 3 main components. They are ______________

a)

Content, Contact, Community

b)

Content, Contact, Control

c)

Content, Context, Command

d)

Content, Context, Community

21.

On Social Media, Content, Context, Community is also known as ______________

a)

Value, Enrollment, Result

b)

Value, Engagement, Result

c)

Value, Engagement, Reach

d)

Value, Engagement, Reaching

22.

Your Linkedin headline cannot be more than _______ character

a)

160

b)

140

c)

120

d)

100

23.

Twitter has ____________ character for a single tweet

a)

240

b)

220

c)

280

d)

320

24.

Youtube is the 2nd largest search engine on the internet. True/False?

a)

True

b)

False

25.

Facebook is now the most popular platform for the ___________ generation

a)

Gen X

b)

Gen Y

c)

Gen Z

d)

Boomer

26.

Hashtags are social media way of _____________ a topic

a)

Indexing

b)

Discussing

c)

Referencing

d)

Recalling

27.

The active engagement on social media are the ______________

a)

Conversation and Shooting

b)

Comments and Sharing

c)

Condemnation and Showing

d)

Connection and Shouting

28.

The way to handle negative comments on social media is to have a __________

a)

Rapid Excuse Portal

b)

Say-No-Evil Plan

c)

Response Strategy Mapping

d)

Reply Strategy Management

29.

Social Media Stories are called Stories in all of the following platforms except for

a)

Instagram

b)

Facebook

c)

Linkedin

d)

Youtube

30.

Advertising through Google has search ads, video ads, shopping ads, mobile app, and __________

a)

Google Advertising Network

b)

Google Advanced Network

c)

Google Display Network

d)

Google Display Panel

31.

In SEO, we call keywords but in SEM, we call them _____

a)

keyphrases

b)

key points

c)

Adwords

d)

ad score

32.

You r ad rank is calculated using your _________ x your _______

a)

Minimum bid x ad design

b)

Maximum bid x ad design

c)

Minimum bid x Quality Score

d)

Maximum bid x Quality Score

33.

On Your Linkedin, your work experience should mainly consist of your work __________

a)

Achievement

b)

Adjustment

c)

Accolades

d)

Abilities

34.

Your Click-Through Rate is calculated by dividing your ___________ over __________

a)

Views over impression

b)

Clicks over impression

c)

Conversion over impression

d)

Control over impression

35.

One of the most detrimental aspects of your landing page is to have many ___________

a)

outgoing links

b)

outstanding achievement

c)

outside comments

d)

over the top design

36.

If CPC is a matrix for Marketing department, then CPA is a matrix for the ___________ department

a)

Branding

b)

Marketing

c)

Logistics

d)

Sales

37.

You can build your eCommerce site using a CMS solution like Shopify

a)

True

b)

False

38.

Public Relations focus on producing ____________ for your business

a)

Mindshare

b)

Publicity

c)

Promotion

d)

Awareness

39.

Google Analytics helps you to evaluate how many _________ your website enjoys

a)

Comments

b)

Visits

c)

Likes

d)

Influencers

40.

Which of the following isn't a term in Email Marketing?

a)

Segmentation

b)

Tags

c)

Sequences

d)

Campaign

e)

Forecast

41.

How many words does an article need to have in order to qualify for E.A.T by Google?

a)

2450

b)

2280

c)

2080

d)

2680

42.

Which of these is not a keyword research tool?

a)

Keywordtool.io

b)

SEMrush.com

c)

Evernote.com

d)

AnswerSocrates.com

43.

A phrase match is to specify a group of words that must appear regardless of the order. True/False?

a)

True

b)

False

44.

Digital Marketing is a function under Branding. True/False

a)

True

b)

False

45.

A smart move to manage radio interviews is to send the producer the ______________ to the topic beforehand.

a)

Answers

b)

Pointers

c)

Questions

d)

Opinion

46.

What isn't a stakeholder in Influencer Marketing?

a)

Sponsors

b)

Bloggers

c)

Instagram

d)

Youtubers

47.

Virtual reality is about creating an ____________ experience that is virtual with option head gears and hand gears

a)

interesting

b)

important

c)

intensive

d)

immersive

48.

Metaverse means __________ the universe

a)

Behind

b)

Between

c)

Beyond

d)

Below

49.

Meme is primarily file made from _____________ gif

a)

Average

b)

Animated

c)

Adjusted

d)

Announced

50.

Which of these is a survey tool?

a)

Canva

b)

Lumen5

c)

Typeform

d)

Google Keep