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WorksheetsSocial Media SMA
Total questions: 50
Worksheet time: 26mins
Digital Marketing is the __________ marketing of any products or services
targeted, interactive, and manageable
targeted, interactive, and measurable
targeted, immersive, and measurable
targeted, immersive, and manageable
The purpose of digital marketing is to __________ leads and to _________ them
recruit, dismiss
recruit, desire
recruit, retain
research, retain
The first objective of digital marketing is _____________
Lead Generation
Sales Conversion
Client Nurturing
Brand Reputation
The job of a digital marketer requires the person to be ________
Enjoying
Manipulative
Decisive
Multi-tasking
When you are new in the market, and no one really knows about you, you need to do _____________
Social Media Marketing
Influencer Marketing
Search Marketing
Email Marketing
Before you market to your target audience, you need to do _______________ first
Personal Branding
Profiling
Positioning
Persona
Persona is more about _________________
Psychology
Profiling
Psychography
Physical
Buyer Persona is for ___________ business model
B2G
C2C
B2B
B2C
The third stage of a customer journey is (a)
In business and marketing, our sweet spot is to offer what we can do better than our competitors to the target audience who needs it most
True
False
In researching keywords, we need to understand the order of the importance in the following.....
Broad, Niche, General, Long Tail
Broad, General, Niche, Long Tail
Broad, Main, General, Long Tail
Broad, Narrow, Micro, Long Tail
Answerthepublic is a great keyword research tool to find out the most common _____________ on google on that topic
Doubt
Decision
Deliberation
Questions
Search Engine Optimisation has ______ main areas of focus
3
4
5
7
Off-Page SEO is more important than On-Page SEO because it tells Google how much other ____________ you
Believe
See
Trust
Thrust
Your keywords must appear on the ____________ in order for Google to know you have the Expertise and Authority in the topic
Title, Footer, URL, Meta, Anchor Text
Title, Sidebar URL, Meta, Anchor Text
Title, URL, Mega, Anchor Text, Folder
Title, URL, Meta, Anchor Text, Image Filename
Content Marketing is simply ________________
Story Telling
Secret Sharing
Strategic Presentation
Sob Story
The journey of Content Marketing is ___________
Curation, Creation, Collaboration
Creation, Collaboration, Curation
Collaboration, Curation, Creation
Curation, Collaboration, Creation
_______________ is a great tool to leverage for content curation
Buzzsumo
Blockchain
Bookauthority
Best
In writing your article for SEO, your H1 is your ___________
Article Entitlement
Article Main Heading
Article Sub Heading
Article Hot Button
Social Media has 3 main components. They are ______________
Content, Contact, Community
Content, Contact, Control
Content, Context, Command
Content, Context, Community
On Social Media, Content, Context, Community is also known as ______________
Value, Enrollment, Result
Value, Engagement, Result
Value, Engagement, Reach
Value, Engagement, Reaching
Your Linkedin headline cannot be more than _______ character
160
140
120
100
Twitter has ____________ character for a single tweet
240
220
280
320
Youtube is the 2nd largest search engine on the internet. True/False?
True
False
Facebook is now the most popular platform for the ___________ generation
Gen X
Gen Y
Gen Z
Boomer
Hashtags are social media way of _____________ a topic
Indexing
Discussing
Referencing
Recalling
The active engagement on social media are the ______________
Conversation and Shooting
Comments and Sharing
Condemnation and Showing
Connection and Shouting
The way to handle negative comments on social media is to have a __________
Rapid Excuse Portal
Say-No-Evil Plan
Response Strategy Mapping
Reply Strategy Management
Social Media Stories are called Stories in all of the following platforms except for
Youtube
Advertising through Google has search ads, video ads, shopping ads, mobile app, and __________
Google Advertising Network
Google Advanced Network
Google Display Network
Google Display Panel
In SEO, we call keywords but in SEM, we call them _____
keyphrases
key points
Adwords
ad score
You r ad rank is calculated using your _________ x your _______
Minimum bid x ad design
Maximum bid x ad design
Minimum bid x Quality Score
Maximum bid x Quality Score
On Your Linkedin, your work experience should mainly consist of your work __________
Achievement
Adjustment
Accolades
Abilities
Your Click-Through Rate is calculated by dividing your ___________ over __________
Views over impression
Clicks over impression
Conversion over impression
Control over impression
One of the most detrimental aspects of your landing page is to have many ___________
outgoing links
outstanding achievement
outside comments
over the top design
If CPC is a matrix for Marketing department, then CPA is a matrix for the ___________ department
Branding
Marketing
Logistics
Sales
You can build your eCommerce site using a CMS solution like Shopify
True
False
Public Relations focus on producing ____________ for your business
Mindshare
Publicity
Promotion
Awareness
Google Analytics helps you to evaluate how many _________ your website enjoys
Comments
Visits
Likes
Influencers
Which of the following isn't a term in Email Marketing?
Segmentation
Tags
Sequences
Campaign
Forecast
How many words does an article need to have in order to qualify for E.A.T by Google?
2450
2280
2080
2680
Which of these is not a keyword research tool?
Keywordtool.io
SEMrush.com
Evernote.com
AnswerSocrates.com
A phrase match is to specify a group of words that must appear regardless of the order. True/False?
True
False
Digital Marketing is a function under Branding. True/False
True
False
A smart move to manage radio interviews is to send the producer the ______________ to the topic beforehand.
Answers
Pointers
Questions
Opinion
What isn't a stakeholder in Influencer Marketing?
Sponsors
Bloggers
Youtubers
Virtual reality is about creating an ____________ experience that is virtual with option head gears and hand gears
interesting
important
intensive
immersive
Metaverse means __________ the universe
Behind
Between
Beyond
Below
Meme is primarily file made from _____________ gif
Average
Animated
Adjusted
Announced
Which of these is a survey tool?
Canva
Lumen5
Typeform
Google Keep
