WorksheetsCommercialisation
Total questions: 10
Worksheet time: 8mins
What is commercialisation?
A commercial on sports
Selling a product through advertising
Selling a product in person
A commercial on anything
Products get advertised on (a)
Which sport do you think is the most popular and a lot of people watch?
Cricket
Rugby
American football
Football (Soccer)
Why do you think big brands sponsor in popular sports?
Because they like the sport
They are being nice
They want to be given free tickets to games
They want their product to have more awareness
What are the three parts of the golden triangle?
Sportsmanship, media, sport
Sportsmanship, manager, sponsor
Spectators, media, sponsor
Spectators, manager, sponsor
Advantages to the player
Improve fame of the performer
Free clothing/equipment
Makes them play better
Makes them better then everyone else
Advantages to the spectator
Chance to find new products
Game interruption
Athletes may just play for money and ruin the game
More fashionable game
Advantages to the sponsor
Promotion of the sport
Promotion of the product
Decreased sales
Tickets to watch the game
Advantages to the sport
Increased viewers
Increased interest
More money brought into the sport
The sport is better
How might a sponsor change depending on the age/gender/religion?
It wont matter
An U16 team having an alcholol brand sponsor could bring a negative image
A girl salon sponsoring a mens rugby team is not advertising to the right crowd
A sponsor is a sponsor doesn't matter about the crowd
