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WorksheetsRetail Management
Total questions: 21
Worksheet time: 9mins
The word retail has been derived from the which french word ?
Re-tailor
Re-teller
Re- tailier
Re-tailler
Who is a retailer?
who manufactures goods
who supplies goods in small quantities
who supplies goods in bulk
who advertises goods
Retailing includes
the sale of goods which are tangible
the sale of goods which are intangible
not only sale of tangible goods but also covers the sale of intangible goods
None of the above
The examples of service retailers can be ?
Dry cleaners
Beauty salons
Tailor shop
All of these
Retailing creates......
Time utility
Place utility
Ownership utility
All of these
Which type of retail store is it?
traditional store
small scale retailing
super market
departmental store
Hypermarkets are a combination of supermarket and department store.
True
False
He said that retailing includes all activities in selling goods or services to the final consumers for personal, non-business use.
Sam Walton
Phillip Kotler
FW Taylor
Adam Smith
A retailer sell raw materials.
True
False
It refers to when multiple outlets are under common ownership.
Franchises
Chain Stores
Hypermarket
Convenience Store
Any individual who purchases goods and services from the market for his/her end-use is called a..................
Customer
Purchaser
Consumer
All these
_________________ refers to the buying behavior of final consumers.
Consumer buyer behavior
Target market buying
Market segment buying
Business buying behavior
The Foremost stage of the consumer buying decision-making process as Proposed by John Dewey
Need Recognition
Information Search
Evaluating Alternatives
Purchase Decision
COVID-19 is a health and economic crisis that has a sustainable impact on:
consumer attitudes
consumer preference
consumer buying decision
All of these
Buying behavior process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision and 5. Post-purchase behavior
Cognitive Dissonance
information search
enjoying the product
all the above
Culture is based on
IQ
Traditions & Values
Personality
EQ
The followings are consumer influences, EXCEPT
culture
motivation
feelings
store ambience
Which one of these does not usually influence your behaviour as a consumer?
friends
family
personal preference
your teacher
Termed as the analysis, planning, acquisition, handling and control of merchandise investment of retail operation.
Retail Merchandising
Merchandising
Merchandise Management
Forever 21 is an example of a _______________.
branch store
flagship Store
chain store
anchor store
