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Entrep Quiz 2

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

The Seven P’s will fall under _____________ Plan.

a)

Production

b)

Orgnization

c)

Financial

d)

Marketing

2.

is money (or some equivalent value) that an individual or businessreceives, usually in exchange for providing a good or service or throughinvesting capital.

a)

Income

b)

Cash flow

c)

Equity

d)

Competitor

3.

A company's competitors are companies who are trying to sellsimilar goods or services to the same people.

a)

Marketing Mix

b)

Competitor

c)

Equity

d)

Cash flow

4.

is the advertising strategy that a business will implement to sell its product or service.

a)

Marketing plan

b)

Marketing

c)

Financial plan

d)

Finance

5.

It is the process of reaching the customer to sell to them and deliver products and services.

a)

Product

b)

Place

c)

Price

d)

Promotion

6.

is the net amount of cash and cash equivalents being transferred into and out of a business.

a)

Cash flow

b)

Income

c)

Equity

d)

Competitor

7.

It refers to a mode, means, or tool used by the entrepreneur to position the product in the target market segment to efficiently and effectively deliver it to the customers and to convince them about the benefits that they will derive from buying the product.

a)

Cash flow

b)

Equity

c)

Competitor

d)

Marketing mix

8.

The process of delivering your product to the consumer should be designed for maximum efficiency and reliability.

a)

Price

b)

Promotion

c)

People

d)

Process

9.

It incorporates aspects that prove your brand exists and that a purchase took place.

a)

Product

b)

Physical evidence

c)

Place

d)

People

10.

The process of setting competitive prices or prices that maximize revenue based on the willingness to pay customers.

a)

Product

b)

Place

c)

Price

d)

Promotion

11.

It is the process of generating demand for a brand, product, or service.

a)

Product

b)

Place

c)

Price

d)

Promotion

12.

It is marketing based on person-to-person interactions with the customers.

a)

Price

b)

Promotion

c)

People

d)

Process

13.

It is typically referred to as shareholders' equity (or owners’ equity' for privately held companies), represents the amount of money that would be returned to a company’s shareholders if all of the assets were liquidated and all of the company's debt was paid off.

a)

Income

b)

Equity

c)

Competitor

d)

Marketing mix

14.

It is the process of developing, promoting, pricing, selling, and delivering products and services.

a)

Marketing

b)

Marketing mix

c)

Marketing plan

d)

None of these

15.

How many basic examples do we have in advertising from the past few centuries from earliest to latest?

a)

2

b)

3

c)

4

d)

5