A customer journey map is a visual representation of every experience your customers have with your brand, products, services, and people. Customer journey maps helps businesses step into their customer’s shoes and see their business from the customer’s perspective.

A customer journey map is a audio representation of every experience your customers have with your brand, products, services, and people. Customer journey maps helps businesses step into their own shoes and see the company’s perspective.

A customer journey map is a mapping representation of every experience your customers have. Customer journey maps helps businesses step into their customer’s shoes and see their business from the customer’s perspective.

A customer journey map is a way of representation of your customers have with your brand, products, services, and people. Customer journey maps helps businesses to identify the target market and persona from the company’s perspective.

   1. Set Clear Objectives for The company

2. Understand Your Customers

3. Define the Steps of Your strategy

4. Think about the customer’s emotions, , needs and pain points

5. Find the Flaws in Your Journey

   1. Set Clear direction for The Map

2. Understand Your Customers interest

3. Define the Steps of Your Journey

4. Think about the customer’s touchpoints, actions, emotions, and pain points

5. Find fault with your customer

   1. Set Clear Objectives for The Map

2. Understand Your Customers

3. Define the Steps of Your Journey

4. Think about the customer’s touchpoints, actions, emotions, and pain points

5. Find the Flaws in Your Journey

   1. Set Clear steps for the journey

2. Understand Your Customers

3. Define the Steps of Your Journey

4. Think about the customer

5. Find the Flaws in Your Journey

· Ask for feedback from the customer to have better understanding

. to make or break a deal between customer and company

· low friction or low point of engagement

· Evaluate time spent on each phase

. define the persona

· Highlight the issues with the persona

· Minimise time and effort spent by the customer with the purchase

. identify the moment of truth

· Identify the pain points or points of issues

· Evaluate time spent to minimise time and effort spent by the user

. identify make–or–break moment

· Identify high points or points where expectations are met or exceeded

·         They have an important need and your brand meets that need

·         Your brand has the potential to be preferred by them

·         There is something about your brand that they admire

·         They have an important need and your product meets that need

·         Your website has the potential to engage them

·         There is something about your staff customer service that they admire

·         They have the potential to provide your organization with the great revenues and profits instantly

·         Your brand has the ability to appeal to them

·         The staff are very well groom and appeal to the customers

·         They have the potential to provide your organization with more leads and sales profit

·         Your brand has the potential to be preferred by the ladies

·         There is something about your brand that they admire

·         People might not understand why the feature matters

·         People respond positively when given a reason

·         People are looking for a solution to their problem

·         People might not understand why the product matters

·         People respond differently with different experience of the product

·         People are looking for a good product

·         People might not understand why the price matters

·         People respond positively when given a good feedback

·         People are looking for a good customer service

·         People might not understand why the promotion matters

·         People respond actively when given a praise

·         People are looking for a solution to their need

·         Values - Targeting customers values

Restaurant brand that targets people who wants to minimise their impact on the environment

·         Customer needs - Customers with a selection of desire

A line of apparel for people who likes branded

·         Designing products that benefit from the majority

·         Upselling complementary items

·         Pricing models and technique such as anchoring technique etc.

·         To focus on the 4 Ps

·         Designing the product with customer experience in mind

·         Cross selling of items and product to increase profit

·         Pricing competition with the use of bench marking

·         Choosing location near to the heart land

·         Designing products that benefit from the popularity of another company’s products

·         Upselling complementary items

·         Pricing models such as shoes and insoles

·         Choosing location near a complementary good or service such as salad bar and juice stand near a gym

·         Designing products that benefit the company.

·         Low cost product as complementary items

·         Pricing models benchmarking with similar industry

·         Choosing location with good amenities nearby

1.    Determine interventions to mitigate the identified barriers.

2.    Obtain current data on customer experience and satisfaction

3. Gain approval for stakeholders

1.    Identify potential barriers (and enablers) to implementing the recommendation

2. Head hunt for the right person for the job

3.    Obtain current data on customer experience and satisfaction

1.    ­­­­­­­­­Identify the recommendations that you wish to implement

2.    Set a concrete timeline and project plan

3.    Measure and evaluate change

1. HR to schedule for the work procedure

2.    Identify the people that would be involved in the implementation work

3.    Measure and evaluate change

·         Cost

·         Economy impact

·         Monetary impact

·         How much of your department is affected?

·         Colleague critical

·         Ownership

·         Linked to strategic goals

·         Cost

·         Potential impact

·         Friendship impact

·         How much of your organisation is affected?

·         Business critical

·         Partner's Ownership

·         Linked to short term goals

·         Cost

·         Business Impact

·         Monetary gain

·         How much of your suppliers are affected?

·         Business Analysis

·         Co-Ownership

·         Linked to strategic goals

·         Cost

·         Potential impact

·         Monetary impact

·         How much of your organisation is affected?

·         Business critical

·         Ownership

·         Linked to strategic goals