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Franchising 101

Total questions: 59

Worksheet time: 2hrs 52mins

Name
Class
Date
1.

Franchising is a type of business model where the franchisor or owner of the business model provides their franchise model to the franchisee, the person attempting to run that business in a specific location.

a)

True

b)

False

2.

A good business model is best described by which of the following?

Check the three that apply.

a)

How a business operates to create profit

b)

Identifies target customers and markets

c)

how the business creates and delivers value to customers

d)

is only a business plan

3.

Business assistance or guidance from the franchisor is one benefits of being a franchisee.

a)

True

b)

False

4.

Some autonomy is lost when opening a franchise.

a)

True

b)

False

5.

Autonomy is best defined in business as

a)

the ability to meet with upper management

b)

the ability to run the business as you see fit

c)

the ability to run the business as the franchisor sees fit

d)

the ability to make few decisions in the business

6.

Franchises are statistically more successful than startups.

a)

True

b)

False

7.

One of the benefits of franchises is the fact you are utilizing a new business model and approach.

a)

True

b)

False

8.

All of the following are important steps to owning a franchise.

Check the four that apply.

a)

Choosing the market you will enter.

b)

Deciding which franchise is most appropriate.

c)

Understanding the terms of the franchise agreement.

d)

Securing financing or credit through a bank or lender.

e)

Creating a new business model

9.

A market is most related to which of the following when considering a franchise. Choose all that apply.

a)

geographic segmentation (location)

b)

a group of individuals or organizations that are potential customers

c)

a place to buy and sell goods.

d)

a place to buy goods

10.

The largest global franchise is

a)

Burger King

b)

KFC

c)

McDonald's

d)

Target

11.

Which of the following companies utilize a business franchise model?

a)

Home Depot

b)

KFC

c)

Taco Bell

d)

Lowes

12.

In most cases, before starting a franchise, it is important to secure credit through a loan.

a)

True

b)

False

13.

The money paid back to a bank includes the loan amount or the principal, as well as the cost of borrowing money, known as

a)

the preferred rate

b)

the bank rate

c)

the bank profit

d)

the interest

14.

Almost all franchises charge an initial investment known as a

a)

licensing agreement

b)

investment fee

c)

franchising fee

d)

a general operations fee

15.

The corporation that owns the intellectual property and operational expertise of a franchise is known as the

a)

franchisee

b)

franchisor

c)

the controlling partner

d)

the majority owner

16.

One of the key advantages of owning a franchise is brand recognition.

a)

True

b)

False

17.

The franchisee receives which of the following benefits from the business franchise model? Check the four that apply.

a)

Business Assistance

b)

Brand Recognition

c)

Reliable Suppliers

d)

A proven business model

e)

Complete autonomy

18.

Which of the following are disadvantages for the franchisee when utilizing the business franchise model?

a)

Less autonomy

b)

Restrictive regulations

c)

Royalty fees

d)

Brand recognition

19.

What disadvantages might the franchisor face with this model? Check all that apply.

a)

More difficult to control quality

b)

A loss of total brand control

c)

increased exposure

d)

broadening of markets

20.

As the franchisor, what advantages are inherent to a business franchise model?

a)

Quick expansion

b)

Entrance into new markets

c)

Increased brand awareness

d)

Loss of brand control

21.

The investor that opens a new franchise location is known as the

a)

franchisor

b)

franchisee

22.

Business assistance is best described as

a)

the expertise and know-how needed to be successful

b)

company secrets

c)

access to capital

d)

a 24 hr franchisee line

23.

One benefit for franchisors is the mitigation or lessening of risk because they are not required to make all of the investment into opening a new franchise.

a)

True

b)

False

24.

All franchises require a franchising agreement that often includes set fees among other obligations.

a)

True

b)

False

25.

The contractual arrangement between a franchisor and franchisee that spells out the duties and responsibilities of both parties is called

a)

licensing agreement

b)

franchise agreement

c)

royalty agreement

26.

The royalty fee is often a figure based on a percentage of gross sales.

a)

True

b)

False

27.

A licensing agreement allows for the usage of which of the following?

a)

capital

b)

copyrights

c)

brand advertising

d)

trademarks

28.

A copyright is a type of intellectual property protection.

a)

True

b)

False

29.

Copyrights protect which of the following creative instruments?

a)

the company jingle or song

b)

artwork

c)

novels

d)

lyrics

30.

Trademarks protect intellectual resources for a business.

a)

True

b)

False

31.

The following are intellectual property protections.

Check all that apply.

a)

Contracts

b)

Copyrights

c)

Patents

d)

Trademarks

32.

Trademarks protections prevent the unauthorized usage of the following.

a)

Song lyrics

b)

Slogans

c)

Logos

d)

Brand designs

33.

What a prospective franchisee owes to the franchisor for the rights to use the franchise brand and franchise system.

a)

franchise fee

b)

licensing agreement

c)

minimum investment

d)

contractual agreement

34.

All the combined impressions and experiences associated with a particular company, good, or service This includes the name, term, symbol, design, or combination thereof that helps identify and differentiate a seller's product.

a)

market

b)

customer experience

c)

brand

d)

recognition

35.

The selling the right to use some process, trademark, patent, or other right for a fee or royalty.

a)

royalty agreement

b)

intellectual property agreement

c)

licensing agreement

d)

franchisee agreement

36.

A symbol, word, or words legally registered or established by use as representing a company or product.

a)

copyright

b)

patent

c)

trademark

37.

Which of the following BEST describes gross sales?

a)

Total revenue

b)

total revenue over a period of time

c)

revenue minus expenses

d)

revenue

38.

A wealthy private investor who provides capital for a business start-up. Choose the BEST answer.

a)

investor

b)

speculative entrepreneur

c)

angel entrepreneur

d)

angel investor

39.

A venture capitalist focuses exclusively on startups.

a)

True

b)

False

40.

The most important decision outside of choosing the franchise brand is determining the location or market where the franchise will be placed.

a)

True

b)

False

41.

Because royalty fees are often based on the percentage of sales, they are not the same from month to month.

a)

True

b)

False

42.

If an entrepreneur needs additional capital or credit, they would most likely approach which of the following? Check all that apply.

a)

a bank

b)

a venture capitalist

c)

an angel Investor

d)

the federal government

43.

Capital most simply means the funds available to pay for the day to day activities of the business as well as money for investing in future growth.

a)

True

b)

False

44.

Capital can be used for which of the following?

Check all that apply.

a)

future growth

b)

expanding into new markets

c)

paying for day to day operations of the business

d)

for personal purchases

45.

Licensing allows the use of some process, trademark, patent, or other right for a fee or royalty.

a)

True

b)

False

46.

All chains are franchises.

a)

True

b)

False

47.

E-commerce companies primarily utilize brick and mortar stores.

a)

True

b)

False

48.

E-commerce is synonymous with online sales.

a)

True

b)

False

49.

Some corporations have both a brick and mortar and e-commerce presence.

a)

True

b)

False

50.

To mitigate means

a)

to reduce or lessen

b)

to augment or increase

c)

to worsen

d)

to eliminate

51.

Autonomy is an advantage of utilizing the business franchise model.

a)

True

b)

False

52.

For franchisor's it is important to secure credit or financing from banks, partners, or other financial institutions.

a)

True

b)

False

53.

Brick and Mortar stores have the advantage of a physical presence for their brand.

a)

True

b)

False

54.

Which industries might we see a business franchising model? Choose all that apply.

a)

Food

b)

Hospitality or hotels

c)

Big Box Stores

d)

Real estate

e)

Airlines

55.

Loans provide credit to increase the amount of capital to pay for business activities, expansion, or other important activities.

a)

True

b)

False

56.

Credit is a form of financial resource.

a)

True

b)

False

57.

A licensing agreement allow a third party to utilize the creator or parent company's intellectual property.

a)

True

b)

False

58.

The business franchise model mitigates risk for both the franchisee and franchisor.

a)

True

b)

False

59.

Angel investors invest in businesses at the earliest stages of development.

a)

True

b)

False