WorksheetsDomain 2 Test RETAKE
Total questions: 57
Worksheet time: 31mins
Name
Class
Date
1.
Primary and Secondary Data [Primary]
a)
firsthand research, surveys, focus groups, statistical data
b)
interpretation of primary data, contains a personal bias, articles from internet, newsletters
2.
Primary and Secondary Data [Secondary]
a)
interpretation of primary data, contains a personal bias, articles from internet, newsletters
b)
firsthand research, surveys, focus groups, statistical data
3.
Direct VS. indirect competitors [businesses that sell THE SAME or SIMILAR products or services ]
a)
Direct
b)
interpretation of primary data, contains a personal bias, articles from internet, newsletters
4.
Direct VS. indirect competitors [Businesses that sell products that are different but are similar enough that their products compete. ]
a)
Indirect
b)
Direct
5.
Jaxson owns a soda and cookie shop; He has a list of competitors. Determine which ones are direct and indirect [Direct]
a)
Bakery, convenience store
b)
Indirect
6.
Jaxson owns a soda and cookie shop; He has a list of competitors. Determine which ones are direct and indirect [Indirect]
a)
Shaved Ice, Fast Food restaurant
b)
Bakery, convenience store
7.
Marketing is used to:
a)
Build your brand, Attract qualified leads, increase your sales
b)
Shaved Ice, Fast Food restaurant
8.
What does SEO stand for?
a)
Search Engine Optimization
b)
Build your brand, Attract qualified leads, increase your sales
9.
SEO marketing:
a)
uses specified technical elements to ensure the search engine crawler easily finds content which places their articles in the top search results
b)
Search Engine Optimization
10.
What does PPC marketing stand for?
a)
Pay-per-click
b)
uses specified technical elements to ensure the search engine crawler easily finds content which places their articles in the top search results
11.
Most rapidly gowning advertising medium:
a)
internet
b)
Pay-per-click
12.
Most dominant form of advertising medium:
a)
television
b)
internet
13.
To analyze data and market reactions, a company must: [Collect the Data]
a)
First
b)
television
14.
To analyze data and market reactions, a company must: [Analyze the data]
a)
Then
b)
First
15.
To analyze data and market reactions, a company must: [Take the appropriate action]
a)
Last
b)
Then
16.
Behavioral Data is collected by:
a)
observing customers' behaviors to understand their buying habits
b)
Last
17.
Geographical data provides companies with:
a)
their customers' locations to see the areas with high and low sales volumes
b)
observing customers' behaviors to understand their buying habits
18.
Demographic data is statistical information about their customers. Some examples of demographic data might be:
a)
employment, income, ethnicity, gender, age
b)
their customers' locations to see the areas with high and low sales volumes
19.
Psychographic Data provides companies information about their customers':
a)
personality traits, motivations, how they view the world
b)
employment, income, ethnicity, gender, age
20.
How does analyzing sales data help companies?
a)
it gives companies an idea how to boost their sales, It allows companies to improve and correct themselves, it allows companies to explore which products did not sell well during certain times or in certain places, It helps decide where improvements need to be made, it helps companies decide which part of the map has not had any sales, it allows us to explore which products are selling well
b)
income, personality traits, motivations, how they view the world
21.
CAC stands for:
a)
Customer Acquisition Cost
b)
it gives companies an idea how to boost their sales, It allows companies to improve and correct themselves, it allows companies to explore which products did not sell well during certain times or in certain places, It helps decide where improvements need to be made, it helps companies decide which part of the map has not had any sales, it allows us to explore which products are selling well
22.
If company 1 has a CAC of $12 and company 2 has a CAC of $56, which one is going better?
a)
1
b)
Customer Acquisition Cost
23.
If company 1 has a CRR of 56% and company 2 has a CRR of 98%, which one is going better?
a)
2
b)
1
24.
To reduce CAC, you need to reduce your marketing costs.
a)
true
b)
2
25.
Which is more cost-effective?
a)
keep current customers - encourage them to come back and purchase more
b)
true
26.
A Marketing Plan: (select one)
a)
outlines a company's marketing strategies and should include actions that need to occur to reach the desired results
b)
keep current customers - encourage them to come back and purchase more
27.
T/F: A marketing plan varies over industries, but typically has the same foundations.
a)
true
b)
outlines a company's marketing strategies and should include actions that need to occur to reach the desired results
28.
An Executive Summary: (select all that apply)
a)
covers what is going to be discussed in greater detail later in the plan, is important to include because not EVERYONE will read the plan to its entirety, is an overview and summary of the marketing plan
b)
true
29.
A business description should include: (select all that apply)
a)
market position, mission statement, basic business information, who owns the business, location
b)
covers what is going to be discussed in greater detail later in the plan, is important to include because not EVERYONE will read the plan to its entirety, is an overview and summary of the marketing plan
30.
A Situation Analysis: (select all that apply)
a)
details your company's marketing efforts and the factors that sway your marketing strategy, evaluates your strengths, weaknesses, opportunities and threats.
b)
market position, mission statement, basic business information, who owns the business, location
31.
Which would be considered a strength?
a)
Your company has a high quality, amazing product.
b)
details your company's marketing efforts and the factors that sway your marketing strategy, evaluates your strengths, weaknesses, opportunities and threats.
32.
Which would be considered a weakness?
a)
Product designs have not changed over several years despite customer feedback recommending they should.
b)
Your company has a high quality, amazing product.
33.
Which would be considered a possible opportunity?
a)
You could increase your online presence to gain more customers and possibly lower cost.
b)
Product designs have not changed over several years despite customer feedback recommending they should.
34.
Which would be considered a possible threat?
a)
Lowering product prices could mess with product quality.
b)
You could increase your online presence to gain more customers and possibly lower cost.
35.
What are the 4 P's
a)
Price, Promotion, Place, Product
b)
Lowering product prices could mess with product quality.
36.
Match each definition to the 4 P's of the marketing mix [Refers to how much your product costs ]
a)
Price
b)
Price, Promotion, Place, Product
37.
Match each definition to the 4 P's of the marketing mix [Refers to the advertising your company is going to do to reach their target market ]
a)
Promotion
b)
Price
38.
Match each definition to the 4 P's of the marketing mix [Refers to the products and services your company provides.]
a)
Product
b)
Promotion
39.
Match each definition to the 4 P's of the marketing mix [Refers to where customers can purchase your product. ]
a)
Place
b)
Product
40.
A budget is:
a)
outlines how much you have to spend on marketing costs and how you plan on spending that money.
b)
Place
41.
Loxley owns a Boutique Clothing business and is evaluating her third quarter. She wants to figure her customer retention rate for the third quarter. Using the following information, determine Loxley's CRR. Round your answer to the nearest whole number. She had 800 customers at the end, 1001 at the beginning, and 400 new customers. ROUND TO THE NEAREST %
a)
0.4
b)
40%
42.
Steven owns a Car Detailing business and is evaluating his third quarter. He wants to figure his customer retention rate for the third quarter. Using the following information, determine Steven's CRR. Round your answer to the nearest whole number. She had 1900 customers at the end, 1851 at the beginning, and 900 new customers. ROUND TO THE NEAREST %
a)
0.54
b)
54%
43.
Carl's company acquired 15,800 new customers last year. They spent $65,020 in new marketing costs and $25,050 in sales costs. What was Carl's CAC? (round to the nearest cent)
a)
5.7
b)
$5.70
44.
Noah owns a Electronics repair business. He spent $167,070 on marketing expenses and $25,040 in sales costs last year. He obtained 140,520 new customers. What were his acquisition costs? Round to the nearest cent
a)
1.37
b)
$1.37
45.
Would you want a high or low CAC? Explain why
a)
LOW
b)
HIGH
46.
Would you want a high or low CRR? Explain why
a)
HIGH
b)
Low
47.
Sales Process [Prospecting ]
a)
1
b)
2
48.
Sales Process [Preparation ]
a)
2
b)
3
49.
Sales Process [Approach]
a)
3
b)
4
50.
Sales Process [Presentation ]
a)
4
b)
5
51.
Sales Process [Objection ]
a)
5
b)
6
52.
Sales Process [Closing]
a)
6
b)
7
53.
Sales Process [Follow- up]
a)
7
b)
1
54.
Sales Channels Matching [Physical Sales Channel]
a)
retail stores or whole sale, B2C, B2B
b)
Amazon, Ebay, Rare or collectable items, Instagram, Etsy
55.
Sales Channels Matching [Digital Sales Channel]
a)
Amazon, Ebay, Rare or collectable items, Instagram, Etsy
b)
retail stores or whole sale, B2C, B2B
56.
True/ False: Customer Service is cultivating & maintaining ongoing, positive interactions for customers
a)
true
b)
false
57.
What should a company do if they receive negative feedback? ** Select all the apply
a)
address the customer by name, apologize to the customer, empathize with the customer, let the customer know that you are working to solve the problem
b)
nothing
100 %
