WorksheetsChapter 1: Understanding International Marketing
Total questions: 10
Worksheet time: 5mins
The performance of business activities that direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.
Domestic Marketing
Business
Marketing
International Marketing
___________ referring to the market within the home country of registration.
Domestic Market
Business
Marketing
Inyternational Marketing
What is one external reason why venture into International market?
To take advantage of firm's excess capacity
To take advantage of higher purchasing power
To take advantage of tax incentives
To take advantage of government import promotion drive.
When a company decided to create a label according to the preferences of that specific country, the firm is complying what differences between domestic and International marketing?
Consumer
Product and packaging
Purchasing power
Currency
Can identify an international marketing activities?
Technical and non-technical customer service
Detailed analysis of current market.
Planning and development of new product.
Setting prices which reflects accurate value of products.
Estimated haul time in Japan.
18 days
8 days
6 days
10 days
What is the internal reasons why venture into International market?
To take advantage of low labor cost
To take advantage of tax incentives
To take advantage of government import promotion drive.
To take advantage of higher purchasing power
What is the difference between Domestic marketing from International marketing?
You deal with diverse market.
Your deal with unfamiliar market
You deal with familiar market
Involves bigger arena
This means bringing a product outside of the home country.
Internationalize
Franchising
Marketing
Importing
A company in this stage does not actively cultivate customers outside national boundaries; however, this company’s products may reach foreign markets.
Global Marketing
No Direct Foreign Marketing
Infrequent Foreign Marketing
Regular foreign marketing
