Goals defined in the business and marketing plans for the overall pricing policies of the company

Lowering the list price of a product based on a higher number of units purchased at the same time.

The amount of profit before subtracting the costs of doing business.

A common measure of profitability based on the amount earned from the investment made in the business.

The amount of money that is left after all company expenses are subtracted from total revenue.

Everything the company owns

The point at which revenue from sales equals the costs.

A pricing strategy based on the amount customers are willing to pay.

Product demand in which the percent change in demand is greater than the percent change in price.

The additional satisfaction gained by using one additional unit of the same product.

Consuming more units of the same product decreases the marginal utility from each unit

Product demand that is NOT affected by price

A set amount that must be paid on a regular basis

An amount that changes in both the cost and the amount of time it must be paid

A strategy that uses the cost of a product to set the selling price.

The amount added to the cost of a product to determine the base price

The general price at which the company expects to sell the product.

A pricing strategy based primarily on what competitors charge.