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marketing 11

Total questions: 13

Worksheet time: 13mins

Name
Class
Date
1.
In which market structure is there the LEAST competition?
a)
Monopoly
b)
Oligopoly
c)
Monopolistic Competition
d)
Perfect Competition
2.
Which type of market structures has many many producers(companies) that sell identical products and has no control over price?
a)
perfect competition
b)
monopolistic competition
c)
oligopoly
d)
monopoly
3.

A new study has shown that avocados are extremely healthy. The demand for avocados has increased due to a change in

a)

Population

b)

Price of Substitute Good

c)

Price of Complementary Good

d)

Consumer Preferences/Tastes

4.
A decrease in the price of a good will
a)
increase supply.
b)
decrease supply.
c)
increase quantity supplied.
d)
decrease quantity supplied.
5.
Which graph below shows the SUPPLY CURVE?
a)
A
b)
B
c)
C
d)
D
6.

Pieces of information collected directly by an individual or organization.

a)

Databa

b)

Focus

c)

Primary Data

d)

Social Trend

7.

Information, statistics, or other type of data that already exists. Someone has already collected the information, but others can use it.

a)

Market research

b)

Primary data

c)

Variable

d)

Secondary data

8.
This involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services
a)
Survey Creation
b)
Marketing Research
c)
Advertising Selection
d)
Marketing Discovery
9.
This type of marketing research is used to determine if or how effective the media efforts are for a company, brand, or product.
a)
Market
b)
Product
c)
Advertising/Media
d)
Attitude/Opinion
10.
A business may conduct this type of marketing research may be considered when making changes to a current product design.
a)
Market
b)
Product
c)
Advertising/Media
d)
Attitude/Opinion
11.
The main purpose of marketing research is to
a)
determine consumer behavioe
b)
obtain information
c)
forecast sales
d)
determine the economy
12.
What is not part of the marketing mix (the 4Ps)?
a)
Product
b)
Person
c)
Price
d)
Promotion
13.
How the consumer gets the product
a)
Place
b)
Price
c)
Promotion  
d)
Sales strategy