WorksheetsResearch Methodology Fundamentals
Total questions: 7
Worksheet time: 3mins
The data that is always collected first in a research study is called _________.
Primary Data
Secondary Data
None of these
State True or False: "Primary data methods have time and cost advantage over secondary data".
True
False
Customer complains and grievance data available with the company is a source of __________ data
Primary
Secondary
Observation is a direct method of collecting _________.
Primary data
Secondary data
Both primary and secondary
_________ is the lowest level of measurement
Interval Scale
Ordinal Scale
Nominal Scale
Ratio Scale
_________ is the highest level of measurement
Interval Scale
Ordinal Scale
Nominal Scale
Ratio Scale
Income, sales of a company and number of patents are all examples of ________.
Nominal Scale
Ratio Scale
Interval Scale
Ordinal Scale
