WorksheetsTHE DISCIPLINE AND FOUNDING FATHERS (GROUP 9)
Total questions: 10
Worksheet time: 5mins
What is Management Communication?
Is an essential skill nearly every job requires
is an umbrella term referring to the flow of information within a company or between multiple companies
a form of communication that only the top management of a company to run the organization
is the process of developing a plan for communicating with stakeholders, employees and customers about important information
Choose the correct answer to complete the sentence.
"To facilitate the orderly operations of the organization. Also, to promote understanding of an organization’s _____( i ), visions, and goals; and to supply information needed in day-to-day operations, including _____( ii ) and vendor transactions and customer and staff training."
i. mission
ii. profits
i. profit
ii. customer
i. mission
ii. customer
i. mission
ii. stakeholder
According to Drucker, management is the key organ of any organisation. In his opinion, management is_____
performed through a series of tasks
the process of dealing with or controlling things or people
performed daily during work
with stakeholders to meet their needs and expectations
What did Ducker emphasize and hold importance on?
the strategic objectives by contributing expertise and perspective to a project
the process of evaluating, mitigating, and trying out potential opportunities
the assessment risk and finding the right solution to manage the risk
the objective function and specified the divisions where clear objective is necessary
Public relations is
the involves promoting a positive image of products, services, and organizations to consumers
a strategic communication process that builds profit by accumulating good faith with the public
a strategic communication process that builds mutually beneficial relationships between organizations and their publics
to communicates directly with the customers to promote a product and explain why it’s superior in comparison to a competitor’s services
In the context of Public Relations, what were the lessons we learn from Alexander Hamilton?
1. Promote your client, not yourself
2. In a crisis, tell the truth and regain control of the story
1. Don't fight for a cause you don't believe in
2. Don't take on debt you can't pay
1. Genius comes from hard work
2. Don't procrastinate
1. Work to improve your public image
2. misstep can lead to even more harm to your organization
One of Alexander Hamilton lesson "Don't lose sight of your primary goal" which event/events was this referring to?
Hamilton’s work ethic was a theme throughout his life, over the course of a few months, he wrote 51 essays included in The Federalist
In 1801, he decided to launch the New-York Evening Post, the highly regarded newspaper that eventually became the New York Post
When Hamilton identified a political goal, he displayed remarkable discipline in his communications and negotiations. Additionally, while believing that the Constitution fell short, he vigorously and effectively defended the document
Hamilton’s reputation suffered irreparable harm, but he cut off what could have been a long, public investigation, and the nation’s Treasury and economy emerged unscathed.
Choose the correct answer to complete the sentence.
"Marketing communication involves sharing of _____ ( i ), information and concepts by the source and the _____ ( ii ) about the products and services and also about the firm selling through the devices of promotion via, _____ ( iii ), publicity, salesmanship and sales promotion."
i. information
ii. receiver
iii. advertising
i. meaning
ii. receiver
iii. advertising
i. meaning
ii. stakeholder
iii. advertising
i. information
ii. receiver
iii. social media
Which of these is the purpose of Advertising in Marketing Communication?
to attract and retain users and customers, including intermediaries in distribution channels
to mitigate damage from a crisis or take advantage of unexpected opportunities that can benefit your business
to schedule press conferences, organizing interviews, and writing press releases are all common examples, but any type of communication with the press falls in the realm of media relations
to promote a positive image of products, services, and organizations to consumers
Lester Wunderman invented the magazine subscription card, the toll-free 1-800 number, loyalty marketing programs, and other customer reward schemes.
TRUE
FALSE
