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Communications in Marketing

Total questions: 19

Worksheet time: 10mins

Name
Class
Date
1.

Communications is the process of sending messages between a sender and a receiver.

a)

True

b)

False

2.

Which of the following is not one of the 4 major types of communication used in the business world.

a)

Person to person communication

b)

Written communication

c)

Haptics

d)

Electronic communications

3.

Paralinguistics is

a)

vocal communication other than actual language

b)

the use of posture to communicate

c)

the act of using steady eye contact

d)

communication through touch

4.

Proxemics is

a)

communicating through touch

b)

the of space or distance

c)

vocal communication other than actual language

d)

deliberate movements

5.

Haptics is

a)

a person''s choice of color, clothing, and/or hairstyle.

b)

vocal communications other than actual language.

c)

the use of space or distance.

d)

communicating throught touch.

6.

A well written business letter is made up of

a)

3 parts.

b)

5 parts.

c)

8 parts.

d)

10 parts.

7.

A basic rule of etiquette when writing an email to always fill in the 'subject' line.

a)

True

b)

False

8.

The distance for social space is

a)

1 foot or less

b)

2 to 4 feet

c)

4 to 10 feet

d)

12 to 25 feet

9.

The 'thumbs up' gesture symbolizes which type of nonverbal communications?

a)

Body language/posture

b)

Paralinguistics

c)

Facial expression

d)

Gesture

10.

In reference to a business letter, which of the following is not completely true?

a)

Contact information, date, recipient information

b)

Date, salutation, signature

c)

Salutation, the body, illustration

d)

Contact information, the body, signature block

11.

Which of the following does not belong in the first paragraph of a letter of resignation?

a)

the date you will be leaving

b)

your job position

c)

a 'thank you' for the job opportunity

12.

Best meaning for 'crossed legs'

a)

you are cold

b)

defensiveness

c)

feeling confident

d)

your are thinking

13.

Best meaning for 'brisk, erect walk'

a)

fear

b)

stress

c)

confident

d)

excited

14.

Best meaning for 'rubbing one's neck'

a)

reflecting

b)

relaxed

c)

stressed, anxious

d)

excited

15.

Hearing is the process of perceiving sound.

a)

True

b)

False

16.

Channels are

a)

the messages that are sent.

b)

the paths by which the message is sent.

c)

the mental process of assimilating and assessing the message.

d)

the talkers.

17.

The most effective type of business communication is

a)

person-to-person

b)

written

c)

nonverbal

d)

telephone

18.

The major difference between online and offline communications is that you CANNOT take offline communications back.

a)

True

b)

False

19.

A major rule to remember about professional or business communications is to stay away from negative comments or statements.

a)

True

b)

False