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WorksheetsAccelerate & Incubator Quiz
Total questions: 10
Worksheet time: 20mins
These are required topics for a treatment to action. There are core topics that drive high impact and are foundation for any campaign to run.
Objective
Core Components
Targeting (prospecting)
Placement
What is a solution that should be offered when the advertiser wants to improve the effectiveness of their marketing by comparing campaigns?
Holdout Test
Facebook Data Driven Attribution
A/B Testing
Brand lift
What are the two types of targeting?
Custom Audience
Core Audience
Acquisition
Retargeting
What are the two types of treatments that an Accelerate Marketing Expert can pitch during the call?
Campaign treatments
Non-campaign treatments
Ad treatments
Ad set treatments
What are the three types of Non-Campaign Treatments? Select all that applies.
Optimization
Implementation
Expansion
Education
Select which statement is true about App Installs.
You are not able to run ads through App Installs objective for an app that is not registered on the Facebook for Developer's site.
You only need a Facebook Page linked to the app that you want to promote.
You need to integrate the SDK and app events if you want to optimize for installs, app events or value.
You do not need an SDK if you want to measure and track installs, app events or value.
You can choose the _____ objective for your campaign if you have a business with multiple stores and you've added your store locations to Facebook.
None of the choices
Traffic
Catalogue Sales
Store Traffic
How many objectives are available in the Outcome Driven Ads Experience?
11
6
8
7
In A/B testing, advertisers need to use the same budget across the ad sets that they are trying to compare.
TRUE
FALSE
In A/B testing, advertisers needs to have multiple differences on the campaigns.
TRUE
FALSE
