Person or group that the writer is persuading

The argument given by the writer

The audience's argument against the writer's claim

Proof that supports

the claim

Where the evidence originated (book, website, etc.)

The explanations of why the writer feels the way he/she does

Opinion not based on facts

appropriate, connected to, or related to the argument

there is reason why the reader should trust the source

Stats and Facts

Endorsement or Testimonial given by a Celebrity or Expert

Emotional Response