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ACTIVITY 1 OWEN ABM

Total questions: 10

Worksheet time: 2mins

Name
Class
Date
1.

It refers to activities a company undertakes to promote the buying or selling of a product or service.

a)

MARKETING

b)

ADVERTISING

c)

SELLING

d)

PLANNING

2.

What are the 4P's of Marketing?

a)

Product

Plan

Place

Promotion

b)

Project

Place

Price

Promotion

c)

Product

Place

Price

Promotion

d)

Product

Place

Price

Projection

3.

It refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services

a)

Tactics

b)

Strategy

c)

Environment

d)

Plan

4.

These are the strategic actions that direct the promotion of a product or service to influence specific marketing goals

a)

Strategy

b)

Environment

c)

Plan

d)

Tactics

5.

It refers to all internal and external factors, which directly or indirectly influence the organization's decisions related to marketing activities.

(a)  

6.

A term to describe the groups of individuals or organizations that make up the pool of actual and potential customers.

a)

Marketing

b)

Selling

c)

Business

d)

Market

7.

Advertising is a marketing activity that can help you to reach out to potential customers and encourage them to buy your products or services.

a)

True

b)

False

8.

The action or business of promoting and selling products or services, including market research and advertising.

a)

Marketing

b)

Selling

c)

Marketer

d)

Seller

9.

It is a tool to determine and access the desirability of a business opportunity.

a)

Consumer Analysis

b)

Market Opportunity Analysis

10.

It is the process where information about the consumer is found out from market research like the needs of the consumer.

a)

Market Opportunity Analysis

b)

Consumer Analysis