wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

DMKT

Total questions: 80

Worksheet time: 1hrs 20mins

Name
Class
Date
1.
The Analytics tracking code can collect which of the following?
a)
Language the browser is set to
b)
Type of browser
c)
User’s favorite website
d)
Device and operating system
2.
Which three tags does Google Analytics require for accurate campaign tracking? (A Player)
a)
Medium, Source, and Content
b)
Medium, Source, and Campaign
c)
Campaign, Content, and Term
d)
Source, Content, and Term
3.
To quickly generate campaign tags, what tool should be used?
a)
The Measurement Protocol
b)
The Segment Builder
c)
The URL Builder
d)
The Goal Selector
4.
What is the “Bounce Rate” in Google Analytics?
a)
The number of times unique users returned to your website in a given time period
b)
The percentage of sessions in which a user exits from your homepage
c)
The percentage of total site exits
d)
The percentage of visits when a user landed on your website and exited without any interactions
5.
When will Google Analytics end a session by default?
a)
After 30 minutes, regardless of user activity on your website
b)
Once the user opens another browser window
c)
When a user is inactive on your site for 30 minutes or more or closes a browser window
d)
At noon every day
6.

Which report helps you understand which kinds of mobile devices were used to visit your website?

a)

A - Site Content > Landing Page report

b)

B - All Traffic > Source/Medium report

c)

C - Mobile > Devices report

d)

D - Technology > Network report

7.

Auto-tagging is used to collect data from which kinds of traffic?

a)

A - Search engine traffic other than Google

b)

B - Website referral trafic

c)

C - Social media traffic

d)

D - AdWords Campaign traffic

8.

What type of data does Google Analytics prohibit you from collecting?

a)

A - Personal identifable information

b)

B - Purchase amount

c)

C - Billing city

d)

D - Product SKU(s)

9.

Which of the below campaigns require you to add manual tags to destination URLs for tracking?

a)

A - AdWords campaigns

b)

B - Email campaigns

c)

C - AdWords and email campaigns

d)

D - None of the above

10.

Which reports require the activation of Advertising Features?

a)

Geo reports

b)

Cohort Analysis reports

c)

Real-time reports

d)

Demographics and Interests reports

11.

What campaign parameter is not available by default in Google Analytics ?

a)

utm_content

b)

utm_source

c)

utm_medium

d)

utm_adgroup

12.
Which are examples of Goals in Google Analytics?
a)
Making a purchase
b)
Signing up for a newsletter
c)
Completing a successful Google search
d)
Submitting a contact information form
13.

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

a)

Primary conversion

b)

Second-to-last-click attribution

c)

Assisted conversion

d)

Secondary conversion

14.

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce

a)

A - True

b)

B - False

15.

What is the average session duration of a bounced session?

a)

180 Seconds

b)

0 seconds

c)

Can't be determined

d)

Depends on the session

16.

What is the scope of a pageview?

a)

Session Scope

b)

Hit Scope

c)

Product Scope

d)

User Scope

17.

Google Analytics funnel can not be formed on the basis of

a)

Events

b)

Goals

c)

Events & Goals

d)

None

18.

When will Google Analytics end a session by default?

a)

After 30 minutes, regardless of user activity on your website

b)

Once the user opens another browser window

c)

At noon every day

d)

When a user is inactive on your site for 30 minutes or more or closes a browser window

19.

GA Tracking Snippet is set at

a)

Account Level

b)

View Level

c)

Property Level

d)

Any one of the above

20.

Which one is a relevent Matrix to determine/ compare SKU/Product performance quality?

a)

A2C to PDP Views Rate

b)

Transaction to Sessions rate

c)

A2C to sessions Rate

d)

None

21.

In which scenerio, will a GA Session terminate automatically?

a)

Browser window closed

b)

30 minutes of inactivity

c)

Mid-Night at 12

d)

30 minutes of inactivity & Or Mid-Night at 12

22.

The maximum duration of a session can be:

a)

12 Hrs

b)

6 hrs

c)

24 Hrs

d)

Unlimited

23.

Which Report is worth referring to for justifying a Campaign with apparent low performance but probable high assistance in other channels?

a)

Default Channel Report

b)

Sales Performance Report

c)

Source / Medium Report

d)

Top Conversion Paths

24.

What type of data does Google Analytics prohibit you from collecting?

a)

A - Personal identifable information

b)

B - Purchase amount

c)

C - Billing city

d)

D - Product SKU(s)

25.
Which are examples of Goals in Google Analytics?
a)
Making a purchase
b)
Signing up for a newsletter
c)
Completing a successful Google search
d)
Submitting a contact information form
26.

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce

a)

A - True

b)

B - False

27.

True or False: When a new view is created, it will show the historical data from the first view you created for the property.

a)

True: Any new view will include all historical website data.

b)

False: Views will report data from the day they are created.

28.

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

a)

The visitor’s session expires after 30 minutes of inactivity

b)

Google Analytics does not keep track of sessions by default

c)

The visitor’s session expires after 5 minutes of inactivity

d)

The visitor’s session expires after 5 minutes of inactivity

29.
Which represents the hierarchical structure of a Google Analytics account from top to bottom?
a)
View > Account > Property
b)
Property > Account > View
c)
Account > View > Property
d)
Account > Property > View
30.

Which reports require the activation of Advertising Features?

a)

Geo reports

b)

Cohort Analysis reports

c)

Real-time reports

d)

Demographics and Interests reports

31.

A new Custom Channel Group may be applied retroactively to organise data that has been previously collected.

a)

TRUE

b)

FALSE

32.

What model represents the hierarchical structure of a Google Analytics account?

a)

View > Account > Property

b)

ACCOUNT>PROPERTY>VIEW

c)

PROPERTY>VIEW>ACCOUNT

33.

If a web page visitor clears the Analytics cookie from their browser, what will occur?

a)

Analytics will set a new browser cookie the next time a browser loads a tracked page

b)

Analytics will set a new unique ID the next time a browser loads a tracked page

c)

All of the above

d)

or Analytics will not be able to associate user behavior data with past data collected

34.

What feature can join offline business systems data with online data collected by Google Analytics?

a)

Google Ads Linking

b)

User ID

c)

Data Import

d)

Goal tracking

35.

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

a)

1

b)

6

c)

3

d)

2

36.

Auto-tagging is used to collect data from what kind of traffic?

a)

Website referral traffic

b)

Google Ads Campaign traffic

c)

Social media traffic

d)

Social media traffic

37.

Segments will not allow you to do what?

a)

Isolate and analyze data

b)

Build custom Remarketing lists

c)

Permanently alter data

d)

Create subsets of sessions or users

38.

To recognize users across different devices, what feature must be enabled?


User ID

a)

USER ID

b)

Google Ads Linking

c)

Attribution Models

d)

Audience Definitions

39.

Which default traffic source dimensions does Google Analytics report for each website visitor?

Campaign and Ad Content

x

X

a)

Campaign and Medium

b)

Source and Medium

c)

Source and Campaign

40.

What Remarketing audiences cannot be defined by default?

a)

Users who visited a specific page on a website

b)

Users who visited a specific page on a website

c)

Users who visited a physical store

d)

Users who speak a particular language

41.

What is a “dimension” in Google Analytics?

a)

A report that offers different demographic information about your audience

b)

A comparison of data between two date ranges

c)

The lifetime value of a user in a given date range

d)

An attribute of a data set that can be organized for better analysis

42.

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

a)

False

b)

True

43.

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

a)

Website Referrals

b)

TV Commercials

c)

Social Media Networks

d)

Paid and Organic Reach

44.

What campaigns require manual tags on destination URLs for tracking?

x

a)

none

b)

Google Ads campaigns

c)

Auto tagged campaigns

d)

Email Campaigns

45.

The default session timeout duration in Google Analytics is how many minutes?

a)

5

b)

10

c)

30

d)

15

46.
Which kinds of hits does Google Analytics track?
a)
Pageview
b)
Event
c)
Transaction
d)
All of the above
47.
To recognize users across different devices, what feature must be enabled?
a)
Audience Definitions
b)
Attribution Models
c)
Google Ads Linking
d)
User ID
48.
What is not considered a default “medium” in Google Analytics?
a)
referral
b)
google
c)
organic
d)
cpc
49.
Which reports indicate how traffic arrived at a website?
a)
Demographics
b)
Geo
c)
All Traffic
d)
Behavior
50.
What metric-dimension combination is not valid?
a)
Avg. Time on Page / Device Category
b)
Sessions / Bounce rate
c)
Sessions / Source
d)
Total Events / User Type
51.
Auto-tagging is used to collect data from what kind of traffic?
a)
Social media traffic
b)
Website referral traffic
c)
Google Ads Campaign traffic
d)
Search engine traffic other than Google
52.
Which parameters can be included with an event hit for reporting?
a)
Event, Category, Action, Label
b)
Category, Action, Label, Unique Events
c)
Category, Action, Label, Value
d)
Category, Action, Label, Total Events
53.
What Remarketing audiences cannot be defined by default?
a)
Users who speak a particular language
b)
Users who visited a physical store
c)
Users who played a video on a website
d)
Users who visited a specific page on a website
54.
What data is Google Analytics Goals unable to track?
a)
Customer's lifetime value
b)
Making a purchase
c)
Signing up for a newsletter
d)
Watching a video
55.
In Custom Reports, what must metrics and dimensions share in order to report accurately?
a)
Same view
b)
Same scope
c)
Same custom report
d)
Same index
56.
What is used to create Smart Goals?
a)
Machine-learning algorithms
b)
Custom Reports
c)
Analytics Goals
d)
Remarketing audience
57.
Which three campaign parameters are recommended to manually track campaigns?
a)
Medium, Source, and Content
b)
Campaign, Content, and Term
c)
Medium, Source, and Campaign
d)
Source, Content, and Term
58.
Which Goals are available in Google Analytics?
a)
Destination, Event, Duration, Pages/Screens per Session
b)
Location, Event, Time, Users per Session
c)
Destination, Event, Pageview, Social
d)
Pageview, Event, Transaction, Social
59.
When the same default tracking code is installed on pages with different domains, what will
result?
a)
Analytics will associate users and sessions with a single domain
b)
Analytics will not associate users and sessions with any domain
c)
Analytics will send an alert about duplicate data collection
d)
Analytics will associate users and sessions with their respective domains
60.
What feature would be used to collect how many times users downloaded a product catalog?
a)
Custom Report
b)
Event Tracking
c)
Calculated Metrics
d)
Custom Dimension
61.
When will Google Analytics be unable to identify sessions from the same user by default?
a)
When the sessions happen in the same browser on the same device
b)
When the sessions share the same browser cookie
c)
When the sessions happen in different browsers on the same device
d)
When the sessions happen in the same browser on the same day
62.
What is not considered a “source” in Google Analytics by default?
a)
email
b)
(direct)
c)
google
d)
googlemerchandisestore.com
63.
If a user visits a web page with an embedded video, leaves without clicking on anything, and
the session times out, how will Google Analytics report the session?
a)
As an event
b)
As a click
c)
As a bounce
d)
As an interaction
64.
What is not a benefit of Google Analytics Remarketing?
a)
Show customized ads to customers who have previously visited your site
b)
Allow customers to quickly reorder an item they have previously purchased
c)
Create remarketing lists without making changes to your existing Analytics snippet
d)
Create remarketing lists based on custom segments and targets
65.
What is not a benefit of using segments to analyze data?
a)
Isolate and analyze specific conversion paths using conversion segments
b)
Permanently modify the data in a view
c)
Analyze users by single or multi-session conditions
d)
Compare behavior metrics for groups of users like Converters vs non Converters
66.
When linking a Google Ads account to Google Analytics, what is not possible?
a)
Import Analytics Goals and transactions into Google Ads as conversions
b)
Adjust keyword bids in Google Ads from Google Analytics
c)
View Google Ads click and cost data next to site engagement data in Analytics
d)
Create remarketing lists in Analytics to use in Google Ads campaigns
67.
What asset is used to build a remarketing list?
a)
Custom Dimension
b)
Custom Segment
c)
Custom Report
d)
Custom Metric
68.
What does assigning a value to a Google Analytics Goal enable?
a)
Track actual revenue from conversions
b)
Track real-time business revenue
c)
Analyze a website conversion funnel
d)
Compare goal conversions and measure changes to a website
69.
Which reports indicate how website referrals, organic search, and ad campaigns assisted in
conversions?
a)
Goals reports
b)
Acquisition reports
c)
Multi-Channel Funnel reports
d)
Ecommerce reports
70.
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
a)
Paid and organic search
b)
Website referrals
c)
Social network
d)
Television commercials
71.

Web analytics involves the collection, measurement, and analysis of website data.

What types of insights do web analytics tools provide for digital marketers?

Choose TWO of the following:

a)

Content performance

b)

Names of website visitors

c)

Call length from website phone numbers

d)

Source of traffic

72.

You can use a number of different analytics tools to measure a website’s performance.

What tools can be used to collect and analyze data on a social media campaign?

Choose TWO of the following:

a)

Google Scholar

b)

Google Analytics

c)

Woopra

d)

Adobe Spark

73.

Google Analytics is the most commonly used analytics tool.

What are the benefits of using the standard version of Google Analytics? 

Choose TWO of the following:

a)

Free of charge

b)

Data sample is 100% accurate

c)

Easy to implement and install

d)

Unlimited customization

74.

You are setting up a Google Analytics account to report on PPC and display campaigns.

What setting needs to be configured when reviewing data from Google Ads and Google Search Console?

Choose ONE of the following:

a)

Privacy

b)

Data sharing

c)

Sign-in and security

d)

Device syncing

75.

In Google Analytics, you can add multiple Views to your website’s property.

What is the purpose of a View in Google Analytics?

Choose ONE of the following:

a)

Helps to organize visitor data

b)

Helps to identify business goals

c)

Increases the reliability of data

d)

Tracks the way users engage with content

76.

You can link Google Analytics to other marketing tools to gain additional insights.

Which tool, when linked to Google Analytics, provides insight into how SEO traffic impacts website behavior?

Choose ONE of the following:

a)

Google Ads

b)

Google Search Console

c)

Google Tag Manager

d)

Google Tag Assist

77.

Marketers can gain a number of benefits by linking a Google Analytics account to other Google marketing tools.

What are some of those benefits?

Choose TWO of the following:

a)

Reduces the amount of data available

b)

Increases the amount of data available

c)

Makes evaluation of data unnecessary

d)

Allows you assess the value of channels in more detail

78.

There are four default goal templates to choose from when setting up goals in Google Analytics. 

What goal template should you use to track video plays or content sharing on your site?

Choose ONE of the following:  

a)

Acquisition

b)

Engagement

c)

Revenue

d)

Inquiry

79.

The Audience tab in Google Analytics contains a number of different reports on the visitors that come to your website.

What types of insights can you develop on your website’s visitors using the Audience reports?

Choose TWO of the following:

a)

Affinity categories and interests

b)

Education level and skills

c)

Amount of disposable income

d)

Language and location

80.

When you integrate Google Ads with Google Analytics, you can uncover valuable information about your paid search activities.

What insights can you develop using the Google Ads report in Google Analytics? 

Choose TWO of the following:

a)

Identify high-performing times of day

b)

Learn about the devices visitors are using

c)

Find information on click costs

d)

Understand how visitors arrive at your site

Similar Resources on Wayground

FUN- 101 Final

75 questions

FUN- 101 Final

quiz

Worksheet

•

University

egzamin

75 questions

egzamin

quiz

Worksheet

•

University

Golf Admin Quiz 1

80 questions

Golf Admin Quiz 1

quiz

Worksheet

•

1st Grade - University

ICTM

80 questions

ICTM

quiz

Worksheet

•

University - Professi...

Hội TNVĐHMHN và Viện Huyết học - Truyền máu TW

78 questions

Hội TNVĐHMHN và Viện Huyết học - Truyền máu TW

quiz

Worksheet

•

University - Professi...

PROCEDIMIENTO ADMINISTRATIVO COMÚN DE LAS ADM. PÚBLICAS

83 questions

PROCEDIMIENTO ADMINISTRATIVO COMÚN DE LAS ADM. PÚBLICAS

quiz

Worksheet

•

University

TRY OUT P3K 5

75 questions

TRY OUT P3K 5

quiz

Worksheet

•

5th Grade - University

Chapter1+2_

75 questions

Chapter1+2_

quiz

Worksheet

•

University