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WorksheetsCustomer Focus Model (SMART Selling)
Total questions: 21
Worksheet time: 9mins
1. What is customer centricity?
· Product based
· Need and patient based
· Customer based
Steps of Customer Centric Selling Skills?
Strategic Planning
Implementation
Evaluation
All of The Above
long Term & Incremental Objectives Need to be :
SMART
Clear
Direct
Bonus Oriented
SMART Objectives Means:
Specific, Measurable, Actionable, Relief
Source, Manageable and ARTistic
Specific, Measurable, Achievable, Realistic, Time Bounded
SMART=Clever not Hard
Strategic Planning means :
Putting Long and Incremental Objectives
win-win-win situation
Addressing customer's Needs that align with ESB Business Onjective
All Of the above
Effective Opening Includes:
Product benefit
Customer priorities
Social talk
Icebreaker Types :
Professional Interests
Social Interests
Both
Non of them
Body language and tone of voice form …… from interaction impact:
5%
55%
93%
Non of them
Doctor needs to hear Features of the products only:
Yes
No
Examples of Effective Listening:
Leaning Forward
Paraphrasing
Empathy
All of them
Customer Style Who Talks a lot and love show off and interacting with people and always fast-paced:
Analytcial
Driver
Expressive
Amiable
Customer Style Who does not talk a lot, give orders and tell more and want the results only and very assertive
Analytical
Driver
Expressive
Amiable
Customer Style Who needs a lot of studies and we need to give him/her details and they ask a lot :
Analytical
Driver
Expressive
Amiable
Customer Style Who loves all representatives, appreciate your visits and talks and write for all representatives :
Analytical
Driver
Expressive
Amiable
I always start the call with open probing questions and finish it with closed probing questions
Yes
No
Sometimes
“ How to say
is as important as
What to say!”
Correct
Not always
“What percentage of your patients are covered by X insurance, and by cash? this question is :
Situation questions
Needs questions
Attitude questions
“What are your biggest challenges when handling diabetic or hypertensive patients?” this question is :
Situation questions
Needs questions
Attitude questions
“What are the most important factors you consider when deciding which antihypertensive medicine to prescribe to your diabetic and hypertensive patients?” this question is :
Situation questions
Needs questions
Attitude questions
The customer always buy :
Features
Benefits
Benefits & Advantages
All of them
Rate how much you understand day 1 of the Customer-Centric Focus Model and you will apply it at your work
1/10
5/10
7/10
10/10
