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Customer Focus Model (SMART Selling)

Total questions: 21

Worksheet time: 9mins

Name
Class
Date
1.

1. What is customer centricity?

a)

· Product based

b)

· Need and patient based

c)

· Customer based

2.

Steps of Customer Centric Selling Skills?

a)

Strategic Planning

b)

Implementation

c)

Evaluation

d)

All of The Above

3.

long Term & Incremental Objectives Need to be :

a)

SMART

b)

Clear

c)

Direct

d)

Bonus Oriented

4.

SMART Objectives Means:

a)

Specific, Measurable, Actionable, Relief

b)

Source, Manageable and ARTistic

c)

Specific, Measurable, Achievable, Realistic, Time Bounded

d)

SMART=Clever not Hard

5.

Strategic Planning means :

a)

Putting Long and Incremental Objectives

b)

win-win-win situation

c)

Addressing customer's Needs that align with ESB Business Onjective

d)

All Of the above

6.

Effective Opening Includes:

a)

Product benefit

b)

Customer priorities

c)

Social talk

7.

Icebreaker Types :

a)

Professional Interests

b)

Social Interests

c)

Both

d)

Non of them

8.

Body language and tone of voice form …… from interaction impact:

a)

5%

b)

55%

c)

93%

d)

Non of them

9.

Doctor needs to hear Features of the products only:

a)

Yes

b)

No

10.

Examples of Effective Listening:

a)

Leaning Forward

b)

Paraphrasing

c)

Empathy

d)

All of them

11.

Customer Style Who Talks a lot and love show off and interacting with people and always fast-paced:

a)

Analytcial

b)

Driver

c)

Expressive

d)

Amiable

12.

Customer Style Who does not talk a lot, give orders and tell more and want the results only and very assertive

a)

Analytical

b)

Driver

c)

Expressive

d)

Amiable

13.

Customer Style Who needs a lot of studies and we need to give him/her details and they ask a lot :

a)

Analytical

b)

Driver

c)

Expressive

d)

Amiable

14.

Customer Style Who loves all representatives, appreciate your visits and talks and write for all representatives :

a)

Analytical

b)

Driver

c)

Expressive

d)

Amiable

15.

I always start the call with open probing questions and finish it with closed probing questions

a)

Yes

b)

No

c)

Sometimes

16.

“ How to say

is as important as

What to say!”

a)

Correct

b)

Not always

17.

“What percentage of your patients are covered by X insurance, and by cash? this question is :

a)

Situation questions

b)

Needs questions

c)

Attitude questions

18.

“What are your biggest challenges when handling diabetic or hypertensive patients?” this question is :

a)

Situation questions

b)

Needs questions

c)

Attitude questions

19.

“What are the most important factors you consider when deciding which antihypertensive medicine to prescribe to your diabetic and hypertensive patients?” this question is :

a)

Situation questions

b)

Needs questions

c)

Attitude questions

20.

The customer always buy :

a)

Features

b)

Benefits

c)

Benefits & Advantages

d)

All of them

21.

Rate how much you understand day 1 of the Customer-Centric Focus Model and you will apply it at your work

a)

1/10

b)

5/10

c)

7/10

d)

10/10