Font size
Worksheetsmarketing
Total questions: 20
Worksheet time: 13mins
what are the 4 p's?
price , promotion, profit , product
price , promotion , place , product
promotion , product, pay , planning
planning, price, product , profit
what is the Boston matrix?
A portfolio of products can be analysed.This categorises the products into one of four different areas
A portfolio of products can be analysed.This categorises the products into one of five different areas
A portfolio of products can be analysed.This categorises the products into one of six different areas
a model which helps businesses analyse their portfolio of businesses and brands
what category from the Boston matrix has low market share but high growth?
dog
question mark
star
cash cow
what category from the Boston matrix has low growth yet high market share?
cash cow
question mark
dog
problem child
what type of product is it of it has 60% market share and 0.3% market growth?
star
question mark
dog
cash cow
which is a type of secondary research?
newspaper
online survey
focus group
observation
what is primary research?
Desk research is information that is second hand. It has already been collected by someone else.
Field research is information that is first-hand information. It has been collected by the business for a specific purpose.
what is an advantage of a face to face interview?
Researcher can encourage respondent to answer
Researchers have to be selected and trained
Inexpensive
Quantitative information gathered
what are the 4 stages of the product life cycle?
maturity, growth , decline and sales
introduction, growth, maturity, and decline.
introduction , growth , maturity, profit
maturity , growth , promotion , research and development
which is a type of market research that deals with facts and figures?
qualitative
primary
secondary
quantitative
why don't new products reach the launch stage ?
low costs
inadequate demands
little competition
production problems
what is an example of a cash cow product
coca cola
Kinley water
Mp3 player
diet coke
Give an example of a question mark product
what is the last stage of the product life cycle
maturity
introduction
growth
decline
is there normally a positive cash flow or a negative cash flow in the introduction stage?
positive
negative
which stage of the product life cycle is facebook in?
decline
maturity
growth
introduction
what is the definition of extension strategies?
global integration of the worlds economies
decrease sales in order to keep it in the decline phase
is a practice used to increase the market share for a given product or service and thus keep it in the maturity phase
an individual who owns and controls a business
does Heinz beans have a long life cycle?
long life cycle
short life cycle
what is the definition of the product life cycle?
a theoretical model that describes the stages that the product goes through
is a practice used to increase the market share for a given product or service and thus keep it in the maturity phase
the action or business of promoting and selling products or services, including market research and advertising.
a model of sales
are there 5 p's?
true
false
