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WorksheetsThe 4P’s of Marketing
Total questions: 15
Worksheet time: 8mins
What are the channel members for the typical model of distribution?
Producer, Wholesaler, Retailer, Consumer
Product, Place, Price, Promotion
Cost, Function, Aesthetics, Differentiation
Advertising, Sponsorships, Special Offers, Sales
Why is a distribution channel important? Select TWO answers.
It allows a company to understand who buys their product and where they buy it from.
It allows a company to identify who makes their product(s) and how their customers will receive them.
It allows a customer to learn more about a company.
It allows a customer to track the production or origin of a product.
What is a Retailer?
A Retailer stores goods and/or services.
A Retailer ONLY offers goods.
A Retailer offers goods and/or services online, usually though a website.
A Retailer offers goods and/or services.
Which of the 4P’s does a distribution channel belong to?
Product
Place
Price
Promotion
True or False: an efficient strategy when pricing is to ensure that the price is consistent with the brand. (Ex. enough to make a profit)
True
False
What does it take for a business to be profitable?
Making sure prices are low, even if demand is high.
Making sure offerings are priced at a sum that will earn total ROI.
Making sure you only earn back what you spent.
Making sure prices are high, even if demand is low.
Making sure offerings are priced at a sum that will earn total ROI is known as Price Skimming
True
False
Competitive pricing occurs when a product is priced according to your inventory (how much of the product you have).
True
False
What is the purpose of Promotion?
To differentiate from competition.
To make competitors buy your product.
To increase awareness and boost sales.
To make increase awareness and boost Promotion.
What are 3 forms of Promotion?
Advertising
Promotional Status
Public Relations
or
Publicity Stunt
Sales Promotion
Buying Behaviors
Is painting a mural a form of Promotion?
Yes, it is Guerrilla Marketing.
Yes, it is Graphical Promotion.
No, it is apart Graphic Design.
No, it is art.
What is Promotional Mix?
A disruptive form of Marketing.
The use of several types of Promotion.
A defensive form of Marketing.
The use of defensive and disruptive Marketing.
If a company sells professional scuba-diving gear, who would be the Target Audience?
The average swimmer
5-time Olympic swimming winner
Marine Biologists
Everyone
What are Target Markets? Select TWO answers.
The specific details about a customer.
Methods to promote products.
The classifications of products.
Methods to learn more about a customer.
Psychographics, demographics, and consumer behavior are also known as Target Market
True
False
