The use of a rectangular graphic display that stretches across the top, bottom, or sides of a website or online media property.

An advantage that consumers receive from using a product.

A large outdoor board for displaying advertising.

A pamphlet or booklet with pictures that gives you information about a product or service.

A publication such as a book containing a list and description of products sold by a company.

An event in which people compete to be considered the winner or to win some prize or recognition.

The total amount of money spent on costs of materials, labor, taxes, etc. to manufacture economic goods and services.

The arrangement by which businesses or individuals can purchase now and pay later.

A form of signage in which content is displayed on digital screens.

A type of direct marketing that’s delivered physically to a prospect’s mailbox.

A deduction from the price of goods.

The money that a business spends.

A fact or characteristic of the product.

A printed sheet containing information or advertising that is given to many people.

Something that is given free, often for promotional purposes.

An objective or want that you plan to fulfill.

The money received by resource owners and by producers for supplying goods and services to consumers.

A television program that promotes a product in an informative and supposedly objective way.

A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying consumer wants and needs while achieving company goals.

The combination of the four elements of marketing—product, place, promotion, and price.

The message channels used by a seller to promote a good, service, or idea; e.g., radio, television, newspapers, magazines, Internet.

The activity or promoting the sales of goods, especially by their presentation in sales outlets.

Outdoor advertising that reaches people when they are outside of their homes. (Ex: billboard ads, digital signage, transit ads)

The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities.

Marketing element focusing on considerations in getting a selected product in the right place at the right time.

A practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in movies and television programs.

Marketing element requiring marketers to determine the amount of money they will ask in exchange for their products.

Advertisements that are printed in hard copy in publications (newspapers, magazines, journals) likely to be read by your target audience.

Monetary reward a business owner receives for taking the risk involved in investing in a business.

Marketing element referring to the various types of communications that marketers use to inform, persuade, or remind customers of their products.

A framework for the promotional activities of a business.

A business video with the intent to promote your products and services to customers and prospects.

A function of business designed to establish good relations between the business and the public.

Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it.

The degree of excellence of a good or service—how good it is.

A method of marketing used to sell products and services via ads on radio.

Any item that is used to produce goods and services.

Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases.

A page or pages of camera-ready ads of varying sizes that are used in print media such as newspapers and magazines; Also known as Ad Sheet.

Giving away free items to prospects or customers to establish rapport and increase brand awareness.

A short-term sales incentive strategy where sales reps are awarded a small, discrete bonus for closing a sale or booking a demo.

Advertising that seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond-the-banner placements.

Plans of action for achieving goals and objectives.

A type of contest where a prize or prizes may be awarded to a winner or winners.

The direct marketing of goods or services to potential customers over the telephone.

A method of marketing used to sell products and services via ads on TV.

A magazine or newspaper whose target audience is people who work in a particular trade or industry; Also known as trade journal or trade paper.

An exhibition for companies in a specific industry to showcase and demonstrate their new products and services.

Advertising appearing on the exterior or interior of public transportation vehicles or stations (buses, trains, trams, taxis, commuter rail, subways, platforms, terminals, etc.) and airports.

The amount of satisfaction a good or service will provide a customer.

A promise made by the seller to the consumer that the seller will repair or replace a product that does not perform as expected.

Specific actions that will be used to carry out strategies.

Any form of Internet based marketing.