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WorksheetsIQ #3 MODULE 3 PRINCIPLES OF MARKETING
Total questions: 10
Worksheet time: 5mins
SINCE BUSINESSES OPERATE IN ISOLATION, IT IS NOT NECESSARY TO EXAMINE THE ENVIRONMENT.
TRUE
FALSE
THE FIRST STEP IN STRATEGIC PLANNING IS __________
DESIGNING COMPANY BUSINESS PORTFOLIO
SETTING COMPANY GOALS AND OBJECTIVES
DEFINING COMPANY MISSION
IT REFERS TO THE COLLECTION OF BUSINESSES THAT THE COMPANY OWNS.
BUSINESS PLAN
BUSINESS PORTFOLIO
UMBRELLA COMPANIES
BUSINESS UMBRELLA
AFTER CREATING STRATEGIC PLAN, IT IS IMPORTANT TO FIRST IDENTIFY WHAT ARE THE INTERNAL AND EXTERNAL FACTORS THAT MAY PROSPER OR HINDER THE PLANS.
TRUE
FALSE
_________ HELP THE COMPANY TO PROMOTE, SELL, AND DISTRIBUTE ITS PRODUCTS TO THE FINAL BUYERS.
RESELLER
COMPETITORS
CHANNEL
MARKETING INTERMEDIARIES
IT REFERS TO ANY GROUP THAT HAS AN ACTUAL OR POTENTIAL INTEREST IN OR IMPACT ON AN ORGANIZATION'S ABILITY TO ACHIEVE ITS OBJECTIVES.
PUBLIC
PUBLICITY
PUBLIC RELATION
PUBLIC OFFICER
RELIGIONS, ETHICS, DEMOGRAPHICS AND CULTURE ARE INCLUDED IN WHAT FORCES OF MACROENVIRONMENT?
POLITICAL FORCES
ECONOMIC FORCES
SOCIAL FORCES
TECHNOLOGICAL FORCES
THIS TYPE OF DATA RESULTS FROM RESEARCH SPECIFICALLY DEVELOPED AND CONDUCTED FOR EXPLICIT OBJECTIVES AND GOALS OF THE COMPANY OR THE BRAND
PRIMARY DATA
SECONDARY DATA
THIS STUDY FOCUSES ON THE TARGET MARKET AND DETERMINES AND ESTIMATES ITS DEMAND RELATIVE TO A PARTICULAR COMPANY OFFERING.
FEASIBILITY STUDY
MARKET SURVEY
BUSINESS STUDY
MARKET STUDY
COMPANY IS ONE OF THE FORCES IN MACROENVIRONMENT.
TRUE
FALSE
